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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Informatics Management, Engineering and Information System Journal Electronic, Business, Management and Technology Journal Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Komara, Anton Tirta
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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The Roles of Price on Rebates and Implication to Customer Product Choice: Study on One of The Health Drink Brands in Bandung Anton Tirta Komara
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p3dhbf30

Abstract

A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly. Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation. In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable. This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market.
The Influence of Product Quality and Promotion on Purchase Decisions of Seasoned Flour in Modern Markets: Study On One Of The Food Companies In Bandung Erwin Setiawan; Anton Tirta Komara; Asep Rochyadi Suherman; Ashila Dwiyanisa
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/t7ntbx78

Abstract

This study seeks to determine the substantial influence of product quality and advertising on consumer purchasing decisions.  The research analyzed users of seasoned flour in the current market, employing data from questionnaires distributed to chosen participants.  The research employed a sample-based methodology to elucidate consumer purchase behavior.  The research classified variables as independent and dependent types.  The independent variables were product quality and promotion, whereas the dependent variable was the purchase decision.  The research process necessitated an evaluation of the validity and reliability of the instruments employed, which was succeeded by data analysis via route analysis utilizing the SPSS application.  The findings indicated that product quality and advertising significantly influenced consumer purchasing decisions.  The results indicate that product quality affects purchase decisions, highlighting its importance in influencing client preferences.  Conversely, promotion exerts a more substantial impact, underscoring the necessity for effective marketing strategies to attract and keep customers.  The coefficient of determination analysis revealed that product quality and promotion substantially affect purchase decisions.  Nonetheless, unexamined factors also affect customer decisions.  Management should prioritize preserving and enhancing product quality and promotional activities to sustain consumer engagement and improve purchasing decisions.  Ensuring consistent product quality cultivates customer trust and loyalty, whereas efficient promotional strategies enhance brand visibility and attract new clients.  This study emphasizes integrating quality enhancement and marketing strategies to attain a competitive edge in the current market landscape.  Future research may explore additional elements that affect purchasing decisions to enhance comprehension of customer behavior in the food industry.
Optimizing the Implementation of Total Quality Management at Yamaha Flagship Shop Bandung Dedi Hadian; Aan Hardiyana; Senen Machmud; Maulana Yusup; Anton Tirta Komara; Bulan Tati Fitria; Robbi Saepul Rahman; Kuswanto Kuswanto; Muhamad Naufal Maulana Ashari; R. Yaka Novizak Kusumah; Rizal Abdul Azis Sudjatmiko
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v3i1.08

Abstract

The implementation of this community service project stems from quality improvement issues at the Yamaha Flagship Shop Bandung. Implementing Total Quality Management (TQM) can resolve these specific quality challenges. To investigate this, a team of lecturers and students conducts field research as the primary methodological approach. An optimal TQM framework maintains consistent service and product quality through strict, customer-oriented standardization. Therefore, the team optimizes TQM by focusing on service standardization through digitalization, human resource competency (employee involvement), product/spare part and repair quality control, customer-satisfaction supporting facilities (customer focus), and continuous improvement to successfully elevate the overall service quality at the Yamaha Flagship Shop Bandung.
How Smart Supply Chain Management Solves Logistics Bottlenecks at Mixue Bandung Dedi Hadian; Aan Hardiyana; Senen Machmud; Maulana Yusup; Anton Tirta Komara; Bulan Tati Fitria; Robbi Saepul Rahman; Carolina Tanu Sukria; Ziera Eliya; Muhammad Rikfi Ramadhan; Faizal Ramdhan Permana; Gerald Nathaniel
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v2i2.08

Abstract

The research aims to evaluate and optimize the integration of Supply Chain Management (SCM) to boost regional logistics efficiency. To achieve this purpose, the research team—comprising both lecturers and students—adopts a qualitative research methodology. The team gathers primary empirical data by conducting direct field observations and structured interviews with operational workers who manage day-to-day logistics and store processes. For data analysis, the team utilizes a qualitative thematic analysis technique, which involves transcribing interview recordings, coding field notes, categorizing data into core operational themes, and synthesizing the results to formulate concrete solutions. The findings reveal that Mixue's strict closed supply chain system successfully maintains uniform product quality and secures low product-rejection rates across all Bandung outlets. Furthermore, the integration of real-time Point of Sales (POS) data with central SCM systems eliminates transaction errors and effectively eradicates stockout occurrences.
The Influence of Promotion and Service Quality on Purchasing Decisions: Study At One of The Car Dealers in Bandung Puput Rahayu Astuti; Anton Tirta Komara
Informatics Management, Engineering and Information System Journal Vol. 2 No. 1 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The researcher conducted a study to assess the influence of promotion and service quality on purchasing decisions at a car dealership in Bandung. The study's objective was to examine the primary determinant of service quality on purchasing decisions at the dealership in Bandung. The research involved 95 consumers as participants, who were asked to complete questionnaires. The path analysis research demonstrates the validity of the advertising and service quality variables in influencing purchasing decisions at the vehicle dealership in Bandung. The research results underscore prioritizing promotion and service quality to improve purchasing decisions. The research findings suggest that promotion (X1) has a considerable influence on purchase decisions (Y), and Service Quality (X2) also has a significant impact on purchasing decisions (Y).
Co-Authors Aan Hardiyana Aditia Aditia Anisa Septiani Asep Rochyadi Suherman Astuti, Puput Rahayu Boy Suzanto Bulan Tati Fitria Carolina Tanu Sukria Dedi Hadian Didin Mushlihuddin Djajun Djuhara Djuhara, Djadjun Dwiyanisa, Ashila Erwin Setiawan Euis Nelliawati Euis Nelliwati Faizal Ramdhan Permana Gerald Nathaniel Haris Nurdiansyah, Haris Imelda Megawati Iwan Sidharta Jatmika, Lungguh Kadir Kadir Kuswanto Kuswanto Larry Al Bar Hendra Putra Maulana Yusup, Maulana Muhamad Naufal Maulana Ashari Muhammad Rikfi Ramadhan Mushlihuddin, Didin Nelliawati, Euis Nita Yura Roslina Nuraisah, Risma Puput Rahayu Astuti R. Yaka Novizak Kusumah Rahman, Robbi Saepul Rizal Abdul Azis Sudjatmiko Roslina, Nita Yura Rusjiana, Jimmy Satria, Rd Okky Satria, Rd. Okky Satria, Rd. Okky Senen Machmud Septiani, Anisa Soleha, Lilis Karnita Sonia, Lina Syafira, Salsa Tika Aswati Yayu Sudia Ziera Eliya