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Elevating Employee Performance: The Role of Extrinsic Motivation and Skill in a Bandung Hospital Nuraisah, Risma; Kadir, Kadir; Komara, Anton Tirta; Nurdiansyah, Haris; Satria, Rd Okky
Electronic, Business, Management and Technology Journal Vol. 2 No. 2 (2024): Electronic, Business, Management and Technology Journal
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ebmtj.v2i2.171

Abstract

This study seeks to investigate the effects of extrinsic motivation and competence on staff performance and their combined influence in a hospital in Bandung. The employed research method is both descriptive and verificative. The study population comprises staff at a hospital in Bandung, with a sample size of 55 respondents determined using Slovin's algorithm. Data collection was executed via questionnaires, and data analysis was carried out using route analysis with the aid of SPSS 17 for Windows. Statistical analysis revealed that extrinsic motivation exerts a direct influence of 17.7%, an indirect effect via competence of 11.8%, and a cumulative effect of 29.5%. The competence variable exerts a direct influence of 31.2%, an indirect effect via extrinsic motivation of 11.8%, and a cumulative effect of 43%. The coefficient of determination (R²), represented as a percentage, signifies that the combined influence of all independent variables—extrinsic drive and competence—on the performance variable is 0.726 or 72.6%. Additionally, additional unexamined elements affecting performance are indicated by the value ɛ = 0.274 or 27.4%. Consequently, it may be inferred that extrinsic incentives and competence substantially influence staff performance at a hospital in Bandung.  This research indicates that hospital management should prioritize boosting extrinsic motivation and cultivating employee competencies to elevate overall performance. The hospital may cultivate a more productive work atmosphere by employing tactics that promote motivation, such as recognition programs and professional development opportunities, resulting in improved patient care outcomes.
Assessing the Influence of Shopee Advertising and Campaigns on Local Shoe Purchase Decisions Herdiansyah, Refi Adi; Komara, Anton Tirta; Kadir, Kadir; Nurdiansyah, Haris
Acman: Accounting and Management Journal Vol. 5 No. 2 (2025): Acman: Accounting and Management Journal
Publisher : P3M, Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v5i2.04

Abstract

This thesis addresses the growing trend of online shopping systems, highlighting the convenience offered by online shops through communication technology. The main problem under investigation is the factors influencing purchasing decisions in this digital marketplace. The research focuses on a shoe retail company, which utilizes online platforms such as Shopee for product sales. The primary objective of this study is to assess how advertising and campaigns impact purchasing decisions. The chosen methodology is a quantitative approach, carried out within the context of at a shoe retail company, allowing for an empirical analysis of these influences. The results reveal that advertising has a significant impact on purchasing decisions, while campaigns also contribute meaningfully. The findings indicate that these two variables collectively account for a substantial influence on purchasing decisions, with additional unexamined factors having a smaller impact. This research contributes novelty by providing insights into the specific influence of advertising and campaigns within an online marketplace context. The implications of these findings suggest that at a shoe retail company should focus on enhancing these variables to optimize their marketing strategies and improve purchasing decisions.