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Technopreneurship in Small Businesses Hanhan Maulana; E S Soegoto; R Syahputra
International Journal of Entrepreneurship & Technopreneur (INJETECH) Vol 1 (2021): International Journal of Entrepreneurship & Technopreneur (INJETECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.064 KB) | DOI: 10.34010/injetech.v1i1.5468

Abstract

The purpose of this study is to show reports that revealed small businesses in Indonesia have many concerns about survival, competitiveness, and efficiency due to related issues such as finance, lack of information and knowledge, capabilities and capacity. This research is based on problems related to IT implementation in Indonesia. It determines the problems associated with implementation and identifies factors for successful IT implementation in Indonesia. The descriptive qualitative method with literature review was carried out to obtain data that has been changed in the form of book notes, newspapers, agendas, inscriptions, minutes of meetings, and magazines. This study intends to be a reference in the development of small businesses in Indonesia who are very concerned about the development of technology that can improve small businesses to utilize social media as promotion.
Technology on E-Payment Systems E S Soegoto; R A Rahman
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.515 KB) | DOI: 10.34010/injuratech.v1i1.5657

Abstract

The purpose of this study is to examine the importance of technology in business, especially in terms of transactions. The method used in this study was a descriptive method by reading from various international and domestic journals. The results of this study were identification of how simple and important technology was in influencing payment systems that were slowly changing from conventional to electronic payments (e-payment). We also discussed what information related to e-payment, such as safety, functions, and available features from using this e-payment system.
Information Technology for Travel Agency E S Soegoto; A H Nugroho
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.642 KB) | DOI: 10.34010/injuratech.v1i1.5658

Abstract

The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.
Application of Web-based for E-business E S Soegoto; E Mustafa
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.699 KB) | DOI: 10.34010/injuratech.v1i1.5659

Abstract

E-commerce is one of the technologies that should be applied in a company. The objective of this study is to identify e-commerce growth in improving competitive advantage in business processes. The method used was descriptive method for presenting a complete one picture of the social setting or intended for exploration and clarification of a phenomenon or social reality, by describing number of variables relating to the problem and the unit under study between the phenomena being tested. The results of this study were to increase the competitive advantage of the company. This study was conducted by discussing the payment transaction system, sales, and orders made by businesses using e-commerce technology. If all things are well-conducted, it can increase the competitive advantage of the company