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KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN MANUFAKTUR Astuti Yuli Setyani; Ambar Kusuma Astuti
Jurnal Riset Akuntansi dan Keuangan Vol 10, No 1 (2014): Jurnal Riset Akuntansi dan Keuangan
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrak.2014.101.177

Abstract

The purpose of this study was toexamine the effect of investment decisions, financing decisions and dividend policy on firm value. The sample in this study is a manufacturing company established on criteria. Data were obtained from the Indonesian Capital Market Directory (ICMB) and the manufacturing company's financial statement since the period 2008-2011. Based on purposive sampling method, samples obtained by 158 observations. Regression analysis done based on the results of the data analysis. The hypothesis in this study were tested using multiple regression analysis. This study concludes some of the following: (1) variable dividend policy was not shown to affect the value of the company, (2) variable funding decisions variable shown to affect tthe value of the company,(3) investment decision variables was not shown to affect tthe value of the company. Keywords: investment decisions, financingdecisions, dividend policy, the value ofthe company
PENGARUH PROMOSI DAN KINERJA PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK BUMN DI DIY Ambar Kusuma Astuti; Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol 10, No 2 (2015): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2015.102.267

Abstract

This study aimed to analyze the effect of promotions and service performance on customer loyalty andcustomer satisfaction as a moderating on state-owned bank in Yogyakarta. The sampling method usedin this study was twofold random sampling and quota sampling. Primary data were analyzed usingmultiple linear regression and moderated regression analysis. The findings in this study include theperformance of services has significant positive effect on customer loyalty, promotion has significantpositive effect on customer loyalty, the interaction effect of service performance on customer loyaltymoderated by customer satisfaction, and the interaction effect on customer loyalty promotionmoderated by customer satisfaction.Keywords: Promotion, Service Performance, Satisfaction, Loyalty
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN DI KAWASAN WISATA DLINGO Ambar Kusuma Astuti
Jurnal Riset Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2017.122.290

Abstract

ABSTRACTThe purpose of this research is to examine the effect of tangibility, reliability, responsiveness, assurance and empathy to the satisfaction of tourists. This research was conducted in the province of Yogyakarta Special Region (DIY). Measurement of variables in this study using Likert scale. Questionnaires that are answered complete well and deserve to be analyzed in the research as many as 100 questionnaires. After the process of data entry to 100 questionnaires, then done descriptive statistical processing and PLS-SEM. From the test results, the variable tangibility, responsiveness,and empathy have positive and significant effect on the variable of tourist satisfaction. While the variable reliability and assurance does not significantly influence the variable satisfaction of tourists.Keywords: tangibility, reliability, responsiveness, assurance, empathy, satisfactionABSTRAKTujuan dari penelitian ini adalah untuk menguji pengaruh tangibilitas, keandalan, ketanggapan, penjaminan dan empati terhadap kepuasan wisatawan. Penelitian ini dilakukan di Provinsi Daerah Istimewa Yogyakarta (DIY). Pengukuran variabel dalam penelitian ini menggunakan skala likert. Kuesioner yang terjawab lengkap dengan baik dan layak dianalisis dalam penelitian sebanyak 100 kuesioner. Setelah proses masuk data dari 100 kuesioner, kemudian dilakukan pengolahan statistik deskriptif dan PLS-SEM. Dari hasil pengujian, variabel tangibilitas, ketanggapan, dan empati berpengaruh positif terhadap variabel kepuasan wisatawan. Sedangkan variabel keandalan dan jaminan tidak berpengaruh terhadap variabel kepuasan wisatawan.
PENGARUH KEPUASAN DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN HOTEL Ambar Kusuma Astuti; Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol. 14 No. 2 (2019): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v14i2.151

Abstract

ABSTRACT Hotels have a strategic role in the development of the tourism industry. As one of the destinations for tourism, many hotels have sprung up in Yogyakarta. One of the factors that determine the quality of service to hotel guests is its employees. This study examines antesedent work performance of hotel employees. Some of the predictors used in the study were life satisfaction, job satisfaction, and organizational commitment. This study uses the perspective of social exchange theory. The criteria for the research respondents were married hotel employees. Primary data collection lasts for two months. The number of questionnaires analyzed was 96. The first step is validity and reliability test. To test the validity, a comparison between r count values ​​and r table is used. Whereas to test reliability used cronbach's alpha. From the results of the first validity test, it appears that there are several invalid research indicators. Furthermore, invalid indicators are removed from the testing process. After all the research indicators are declared valid and reliable, then proceed with multiple linear regression testing. In relation to the results of multiple linear regression testing, some items that observe are the adjusted R-square value, F statistical test, and statistical test t. The results showed that life satisfaction, job satisfaction, and organizational commitment affect employee performance. Keywords: satisfaction, commitment, work performance ABSTRAK Hotel memiliki peran strategis dalam pengembangan industri pariwisata. Sebagai salah satu tujuan wisata, banyak hotel bermunculan di Yogyakarta. Salah satu faktor yang menentukan kualitas layanan untuk tamu hotel adalah karyawannya. Penelitian ini meneliti kinerja kerja anteseden karyawan hotel. Beberapa prediktor yang digunakan dalam penelitian ini adalah kepuasan hidup, kepuasan kerja, dan komitmen organisasi. Penelitian ini menggunakan perspektif teori pertukaran sosial. Kriteria untuk responden penelitian adalah karyawan hotel menikah. Pengumpulan data primer berlangsung selama dua bulan. Jumlah kuesioner yang dianalisis adalah 96. Langkah pertama, uji validitas dan reliabilitas. Untuk menguji validitas, perbandingan antara nilai-nilai hitung r dan tabel r digunakan. Sedangkan untuk menguji reliabilitas digunakan alpha cronbach. Dari hasil uji validitas pertama, tampak bahwa ada beberapa indikator penelitian yang tidak valid. Selain itu, indikator yang tidak valid dihapus dari proses pengujian. Setelah semua indikator penelitian dinyatakan valid dan dapat diandalkan, maka dilanjutkan dengan pengujian koefisien regresi linier berganda. Hasil penelitian menunjukkan bahwa kepuasan hidup, kepuasan kerja, dan komitmen organisasi berpengaruh terhadap kinerja karyawan. Kata kunci: kepuasan, komitmen, kinerja kerja
PERANAN DUKUNGAN SUPERVISOR PADA KESEIMBANGAN KEHIDUPAN KERJA DAN KEPUASAN KARYAWAN Ambar Kusuma Astuti
Jurnal Riset Manajemen dan Bisnis Vol. 14 No. 1 (2019): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v14i1.157

Abstract

ABSTRACT This study aims to examine the effect of supervisor support on work life balance and job satisfaction. The criteria of the respondents are married hotel employees. The reason is that hotel employees have more complex life dynamics than those who are not married. This research was conducted in Yogyakarta. Indicators of research variables are measured by adapting previous studies. Measurement of variables using a Likert scale with 5 choices. Characteristics of respondents were analyzed using crosstabs. While the influence between variables was tested using PLS-SEM. This study uses the SmartPLS program. The parameters used to test convergent validity are loading factor and AVE. For reliability using composite reliability. As for evaluating the structural model using the R-square value criteria and significance. The results of the structural model evaluation show that supervisor support has a positive effect on work life balance and job satisfaction. In addition, work life balance has a positive effect on job satisfaction. Keywords: supervisor support, work life balance, job satisfaction ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh dukungan atasan terhadap keseimbangan kehidupan kerja dan kepuasan kerja. Kriteria responden adalah karyawan hotel yang sudah menikah. Alasannya adalah bahwa karyawan hotel memiliki dinamika kehidupan yang lebih kompleks daripada mereka yang belum menikah. Penelitian ini dilakukan di Yogyakarta. Indikator variabel penelitian diukur dengan mengadaptasi studi sebelumnya. Pengukuran variabel menggunakan skala Likert dengan 5 pilihan. Karakteristik responden dianalisis menggunakan tabulasi silang. Sedangkan pengaruh antar variabel diuji menggunakan PLS-SEM. Penelitian ini menggunakan program SmartPLS. Parameter yang digunakan untuk menguji validitas konvergen adalah loading factor dan AVE. Untuk keandalan menggunakan keandalan komposit. Adapun untuk mengevaluasi model struktural menggunakan kriteria nilai R-square dan signifikansi. Hasil evaluasi model struktural menunjukkan bahwa dukungan pengawas memiliki efek positif pada keseimbangan kehidupan kerja dan kepuasan kerja. Selain itu, keseimbangan kehidupan kerja memiliki efek positif pada kepuasan kerja. Kata kunci: dukungan atasan, keseimbangan kehidupan kerja, kepuasan kerja
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN WISATAWAN DI KAWASAN WISATA DLINGO Ambar Kusuma Astuti
Jurnal Riset Manajemen dan Bisnis Vol. 12 No. 2 (2017): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v12i2.196

Abstract

ABSTRACT The purpose of this research is to examine the effect of tangibility, reliability, responsiveness, assurance and empathy to the satisfaction of tourists. This research was conducted in the province of Yogyakarta Special Region (DIY). Measurement of variables in this study using Likert scale. Questionnaires that are answered complete well and deserve to be analyzed in the research as many as 100 questionnaires. After the process of data entry to 100 questionnaires, then done descriptive statistical processing and PLS-SEM. From the test results, the variable tangibility, responsiveness, and empathy have positive and significant effect on the variable of tourist satisfaction. While the variable reliability and assurance does not significantly influence the variable satisfaction of tourists. Keywords: tangibility, reliability, responsiveness, assurance, empathy, satisfaction ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh tangibilitas, keandalan, ketanggapan, penjaminan dan empati terhadap kepuasan wisatawan. Penelitian ini dilakukan di Provinsi Daerah Istimewa Yogyakarta (DIY). Pengukuran variabel dalam penelitian ini menggunakan skala likert. Kuesioner yang terjawab lengkap dengan baik dan layak dianalisis dalam penelitian sebanyak 100 kuesioner. Setelah proses masuk data dari 100 kuesioner, kemudian dilakukan pengolahan statistik deskriptif dan PLS-SEM. Dari hasil pengujian, variabel tangibilitas, ketanggapan, dan empati berpengaruh positif terhadap variabel kepuasan wisatawan. Sedangkan variabel keandalan dan jaminan tidak berpengaruh terhadap variabel kepuasan wisatawan. Kata kunci: tangibilitas, keandalan, ketanggapan, jaminan dan kepastian, empati, kepuasan
PENGARUH PROMOSI DAN KINERJA PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK BUMN DI DIY Ambar Kusuma Astuti; Agustini Dyah Respati
Jurnal Riset Manajemen dan Bisnis Vol. 10 No. 2 (2015): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v10i2.203

Abstract

ABSTRACT This study aimed to analyze the effect of promotions and service performance on customer loyalty and customer satisfaction as a moderating on state-owned bank in Yogyakarta. The sampling method used in this study was twofold random sampling and quota sampling. Primary data were analyzed using multiple linear regression and moderated regression analysis. The findings in this study include the performance of services has significant positive effect on customer loyalty, promotion has significant positive effect on customer loyalty, the interaction effect of service performance on customer loyalty moderated by customer satisfaction, and the interaction effect on customer loyalty promotion moderated by customer satisfaction. Keywords: Promotion, Service Performance, Satisfaction, Loyalty. ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kinerja pelayanan terhadap loyalitas pelanggan dan kepuasan pelanggan sebagai pemoderasi pada bank BUMN di Yogyakarta. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah random sampling dan quota sampling. Data primer dianalisis dengan menggunakan regresi linier berganda dan analisis regresi moderasi. Temuan dalam penelitian ini meliputi kinerja pelayananmemilikiefek positif terhadap loyalitas pelanggan, promosi berpengaruh positif terhadap loyalitas pelanggan, efek interaksi kinerja pelayanan terhadap loyalitas pelanggan dimoderasi oleh kepuasan pelanggan, dan efek interaksi pada promosi loyalitas pelanggan dimoderasi oleh kepuasanpelanggan. Keywords: Promosi, KinerjaPelayanan, Kepuasan, Loyalitas.