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Ida Aryati
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISA KOMPARASI PRODUKTIVITAS KERJA ANTARA PEMBATIK HARIAN DAN PEMBATIK LEPAS ( STUDI KASUS DI KAMPOENG BATIK LAWEYAN SURAKARTA) Rahma Khairun Nisa; Siti Maryam; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1240

Abstract

The objective to be achieved through this research is to find out the differences in productivity of daily batik workers and loose batik workers. In addition, it is also to find out whether there are differences in work motivation, work experience between daily batik and loose batik in Kampoeng Batik Laweyan Surakarta. The method used is a comparative descriptive method. The population in this study amounted to 665 batik and the sample used amounted to 100 people, where the sampling technique uses purposive sampling and convenience sampling techniques. The data used are secondary data and primary data with data collection techniques of observation, questionnaires, interviews. documentation and study of literature. Data analysis techniques in this study used the Independent T-test. Based on the results of research and discussion shows there are significant differences in work productivity between daily batik and loose batik, there are differences in work motivation and work experience of daily batik and loose batik. Keywords: Work Productivity, Work Motivation and Work Experience
KEPUTUSAN BERKUNJUNG PADA HOTEL IBIS DI SURAKARTA Nurdiansyah Kristianto; Sudarwati Sudarwati; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1174

Abstract

The aim of this research are to find out the simultaneous and partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. The population in this study were ibis hotel customers in Surakarta in the October-November 2019 period, totaling 209 registered members. The samples in this study were 104 respondents. Data collection techniques in this research were using observation, documentation, and questionnaires. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, f test, the coefficients determined. The result of this study: there is simultaneous influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. There is partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta Key words: partnership, facility, brand image, visit decision
PENILAIAN KINERJA MELALUI WORK PERFORMANCE KARYAWAN PT. KONIMEX PHARMACEUTICAL LABORATORIES Richo Riawan; Djumali Djumali; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1255

Abstract

This study used a quantitative approach. Respondents were employees of PT Konimex Pharmaceutical Laboratories. Technique sampling were used at this study was accidental sampling. The number of samples obtained was 175 respondents. Data analysis techniques using the PAWS Statistics Program 18. Hypothesis testing used Multiple Linear Regression Test which includes t test, F test, and the coefficient of determination. The results showed that: (1) functional structure had a significant effect on employee work performance; (2) incentive policies significantly influence employee work performance; (3) work culture has a significant effect on employee work performance; (4) functional structure, incentive policy, and work culture simultaneously affect the work performance of employees of PT Konimex Pharmacutical Laboratories. Keywords: Functional Structure, Incentive Policy, Work Culture, Work Performance
STRATEGI PERUSAHAAN MELALUI CITRA MEREK, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN MENGGUNAKAN JASA KIRIM LION PARCEL CABANG KARANGANYAR Rohma Dhona Putra Pratama; Ida Aryati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1179

Abstract

Penelitian ini bertujuan untuk mengetahui dan membuktikan baik secara simultan maupun parsial pengaruh Citra Merek, Kualitas Pelayanan dan Word of Mouth terhadap Keputusan Menggunakan Jasa Kirim Lion Parcel Cab Karanganyar. Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi dalam penelitian ini 135 konsumen yang melakukan pengiriman barang di Lion Parcel cab Karanganyar. Pengambilan sampel sebanyak 100 responden. Pengambilan data menggunakan kuesioner. Teknik analisis data yang digunakan analisis regresi linier berganda. Penelitian ini dilakukan selama bulan November 2019 sampai Maret 2020. Hasil uji F membuktikan bahwa Citra Merek, Kualitas Pelayanan dan Word of Mouth berpengaruh positif dan signifikan terhadap keputusan menggunakan jasa kirim Lion Parcel cab Karanganyar. Citra merek secara parsial berpengaruh dan signifikan terhadap keputusan menggunakan jasa kirim Lion Parcel cab Karanganyar. Kualitas pelayanan secara parsial berpengaruh dan signifikan terhadap keputusan menggunakan jasa kirim Lion Parcel cab Karanganyar. Word of mouth secara parsial berpengaruh tetapi tidak signifikan terhadap keputusan menggunakan jasa kirim Lion Parcel cab Karanganyar. Proporsi variabel dependen (keputusan pembelian) yang dijelaskan variabel independen (citra merek, kualitas pelayanan dan word of mouth) sebesar 55,6%. Selain itu proporsi variabel independen lainnya sebesar 44,4% dapat dijelaskan oleh variabel lain yang tidak ada dalam penelitian ini. Kata kunci : citra merek, kualitas pelayanan, word of mouth, keputusan pembelian
ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea) Ridwan Sanito; Sudarwati Sudarwati; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1233

Abstract

This research is expected to be able to prove the effect of product quality, store atmosphere and brand image on repurchasing at FREMILT HOUSE THAI TEA. This study uses quantitative data types by distributing questionnaires to respondents through purposive sampling techniques. By using multiple regression analysis, the results of this study prove that product quality, store atmosphere, and brand image play a role in consumer repurchases. However, store atmosphere is more dominant in this regard. Keywords : product quality, store atmosphere, brand image on repurchasing
KEPUTUSAN PEMBELIAN DITINJAU DARI GAYA HIDUP, KELOMPOK REFERENSI, INOVASI PRODUK (STUDI PADA PENJUAL ONLINE SEPEDA MINIONS MODERN SURAKARTA) Saptono Setya Prabowo; Ida Aryati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1254

Abstract

The purpose of this study is to find out whether there is a significant influence between Lifestyle variables, reference groups and product innovations on Purchasing Decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing Purchase Decisions on Surakarta Online Minions Bike Modern Seller. The method used is quantitative descriptive method. The population in this study amounted to more than 100 consumers, and the number of samples used was 100, where the sampling technique used purposive sampling. The data used are primary data and secondary data with data collection techniques: observation, questionnaire, interview. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an influence of Lifestyle, reference groups, and product innovations simultaneously influence the Purchasing Decision on the Online Seller of the Modern Minions Bicycle in Surakarta, 2) There is the influence of Lifestyle on the Purchasing Decision of the Online Seller Surakarta Modern Minions Bicycles 3) There is the influence of reference groups on Purchasing Decisions on Online Sellers Surakarta Modern Minions Bicycles, 4) There is an influence of product innovation on Purchasing Decisions on Surakarta Modern Minions Bicycles Online Sellers Keywords: Purchasing Decisions, Lifestyle, reference groups and product innovation
Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta Mahartiwi Kusuma Wardhani; Sudarwati Sudarwati; Ida Aryati; Sitti Mukarromah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1964

Abstract

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust
PERCEIVED QUALITY DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN APOTEK KARANGGEDE DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING Takri Ul Vuad; Bambang Mursito; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1264

Abstract

The research purposes were testing and analysis the effect of perceived quality and price to the purchasing decision of Apotek Karanggede customers with brand awareness as intervening variable.The research type is explanatory research. The research population are Cutomers of Apotek Karanggede. Sampling technique was used purposive sampling technique. Data collection was used questionnaires. Data analysis techniques were used statistical analysis including of multiple linear tests, F-test, and t-test. The research results were shown that 1) Perceived quality significantly effect the brand awareness of Apotek Karanggede customers; 2) price significantly effect the brand awareness of Apotek Karanggede customers; 3) Perceived quality significantly effect the purchasing decision of Apotek Karanggede customers; 4) Price significantly effect the purchasing decision of Apotek Karanggede customers; 5) Brand awareness significantly effect the purchasing decision of Apotek Karanggede customers; 6) Brand awareness are able as intervening variabel in the effect of perceived quality to the purchasing decision of Apotek Karanggede customers; and 7) Brand awareness are able as intervening variabel in the effect of price to the purchasing decision of Apotek Karanggede customers Keywords: perceived quality, price, brand awareness, purchasing decision
Co-Authors Bambang Mursito Djumali Djumali Istiqomah Istiqomah Mahartiwi Kusuma Wardhani Nasution, Annio Indah Lestari Nurdiansyah Kristianto Rahma Khairun Nisa Richo Riawan Ridwan Sanito Rohma Dhona Putra Pratama Saptono Setya Prabowo Siti Maryam Sitti Mukarromah Sudarwati Sudarwati Takri Ul Vuad