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All Journal Jurnal Ilmiah Edunomika (JIE)
Lalu Supardin
STIE Isti Ekatana Upaweda Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH ELECTRONIC WORD OF MOUTH, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI Diana Leli Indratno; Lalu Supardin; Eka Wiranto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3707

Abstract

This study aims to determine the effect of Electronic Word Of Mouth, Brand Image and Trust on Purchase Decisions at Matahari and at the same time find out how much contribution is given by Electronic Word Of Mouth, Brand Image and Trust to Purchase Decisions at Matahari. The population in this study is solar consumers in Yogyakarta with a total sample of 100 respondents. This study used primary and secondary data, the type of research used is a quantitative research type, while the tool used is a questionnaire. The data analysis methods used to answer this research problem are: (1) Qualitative Analysis which includes the characteristics of the respondents (2) Test of the research instrument which includes validity and reliability tests (3) Quantitative analysis which includes multiple linear regression analysis and hypothesis testing which includes test t, f test and R2 test (determination). The results showed that the contribution given by Electronic Word Of Mouth (X1), Brand Image (X2) and Trust (X3) to Purchase Decisions (Y) is 65.50% while the remaining 34.50% influenced by other variables not examined in this study. Keywords : Electronic Word Of Mouth, Brand Image, and Belief in Purchase Decision
PENGARUH BEBAN KERJA, DISIPLIN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI RSUD WONOSARI Heru Kuncorowati; Diana Leli Indratno; Ria Andriani; Lalu Supardin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14617

Abstract

This research aims to determine the effect of workload, work discipline, and compensation on employee performance. Data collection in this research used a survey with a questionnaire. The sample in this study was 100 respondents and the sampling technique used probability sampling with random sampling techniques. The analytical tool used in this research uses multiple linear regression with SPSS 26 software. The findings in this research show that: First, workload has a significant positive effect on the performance of employees at Wonosari Hospital. Second, work discipline has a significant positive effect on the performance of Wonosari Regional Hospital employees. Third, compensation has a significant positive effect on the performance of Wonosari Hospital employees. Keywords: Workload, Work Discipline, Compensation, and Employee Performance.
Co-Authors Diana Leli Indratno Eka Wiranto Heru Kuncorowati Ria Andriani