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All Journal Jurnal Ilmiah Edunomika (JIE)
Diana Leli Indratno
STIE Isti Ekatana Upaweda Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH ELECTRONIC WORD OF MOUTH, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI Diana Leli Indratno; Lalu Supardin; Eka Wiranto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3707

Abstract

This study aims to determine the effect of Electronic Word Of Mouth, Brand Image and Trust on Purchase Decisions at Matahari and at the same time find out how much contribution is given by Electronic Word Of Mouth, Brand Image and Trust to Purchase Decisions at Matahari. The population in this study is solar consumers in Yogyakarta with a total sample of 100 respondents. This study used primary and secondary data, the type of research used is a quantitative research type, while the tool used is a questionnaire. The data analysis methods used to answer this research problem are: (1) Qualitative Analysis which includes the characteristics of the respondents (2) Test of the research instrument which includes validity and reliability tests (3) Quantitative analysis which includes multiple linear regression analysis and hypothesis testing which includes test t, f test and R2 test (determination). The results showed that the contribution given by Electronic Word Of Mouth (X1), Brand Image (X2) and Trust (X3) to Purchase Decisions (Y) is 65.50% while the remaining 34.50% influenced by other variables not examined in this study. Keywords : Electronic Word Of Mouth, Brand Image, and Belief in Purchase Decision
PENGARUH BEBAN KERJA, DISIPLIN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI RSUD WONOSARI Heru Kuncorowati; Diana Leli Indratno; Ria Andriani; Lalu Supardin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14617

Abstract

This research aims to determine the effect of workload, work discipline, and compensation on employee performance. Data collection in this research used a survey with a questionnaire. The sample in this study was 100 respondents and the sampling technique used probability sampling with random sampling techniques. The analytical tool used in this research uses multiple linear regression with SPSS 26 software. The findings in this research show that: First, workload has a significant positive effect on the performance of employees at Wonosari Hospital. Second, work discipline has a significant positive effect on the performance of Wonosari Regional Hospital employees. Third, compensation has a significant positive effect on the performance of Wonosari Hospital employees. Keywords: Workload, Work Discipline, Compensation, and Employee Performance.
PENGARUH BRAND IMAGE, HARGA, KUALITAS DAN KEMASAN TERHADAP MINAT BELI KONSUMEN JAMU SABDO PALON DI SUKOHARJO Riza Kurniasari; Diana Leli Indratno; R. Suprono Wahyujatmiko
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11721

Abstract

This study aims to determine and analyze the effect of brand image, price, quality, and packaging on the buying interest of consumers of Sabdo Palon herbal medicine in Sukoharjo. The data collection method used in this study was distributing questionnaires. The population used in this study were respondents who had bought Sabdo Palon herbal medicine. The sample in this study was 100 respondents and the technique used was the Non Probability Sampling technique with a Purposive Sampling approach. This study uses multiple linearregression analysis as a method of data analysis. With the regression equation Y= 0,593 + 0,882 X1 – 0,246 X2 + 0,075 X3 + 0,178 X4. The results of this study indicate that brand image has a significant effect on purchase intention, the price has an effect but is not significant on purchase intention, quality has a significant effect on purchase intention while packaging has a significant effect on purchase intention. Keywords: Brand Image, Price, Quality, Packaging ,and Purchase Intention
PENGARUH CITRA MEREK, HARGA PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE DI YOGYAKARTA Nunuk D. G. Endang Palupi; Diana Leli Indratno; Rinaldi Rinaldi; Azwar Azwar; Lalu Supardin
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10173

Abstract

This study aims to determine and analyze the effect of brand image, product price, and product quality on purchase decision Mixue in Yogyakarta. The data collection method was carried out by distributing questionnaires to research respondents. The sample used in this study were respondents who had purchased Mixue products in Yogyakarta. The number of samples used in this study were 100 respondents. This study uses multiple linear regression analysis as a data analysis method using SPSS 24 software. The findings in this study are divided into four findings: first, brand image has a significant effect on purchase decisions Mixue in Yogyakarta. Second, product price has no significant effect on purchase decisions Mixue in Yogyakarta. Third, product quality has a significant effect on purchase decisions Mixue in Yogyakarta. Fourth, brand image, product price and product quality on purchase decisions Mixue in Yogyakarta Keywords: Brand Image, Product Price, Product Quality, Purchase Decision
Co-Authors Azwar Azwar Eka Wiranto Heru Kuncorowati Lalu Supardin Lalu Supardin Nunuk D. G. Endang Palupi R. Suprono Wahyujatmiko Ria Andriani Rinaldi Rinaldi Riza Kurniasari