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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) AKTUAL
Supawi Pawenang
Fakultas Ekonomi Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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KINERJA PEMASARAN DITINJAU DARI KEUNGGULAN BERSAING, ORIENTASI PASAR DAN KEWIRAUSAHAAN (STUDI PADA SENTRA INDUSTRI SHUTTLECOCK KABUPATEN SUKOHARJO) Rendy Irawan; Istiatin Istiatin; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4637

Abstract

Along with the development of the economy and increasingly advanced technology, companies are required to further increase production yields and product quality. The purpose of this study was to determine the effect of Competitive Advantage, Market Orientation and Entrepreneurship Orientation on Marketing Performance at the shuttlecock industry center in Sukoharjo Regency. This research is a quantitative research. The approach method in this study uses a quantitative survey approach, namely survey research that has the nature of pairing and is generally used to draw conclusions on the population so that it uses hypotheses and statistical tools in data analysis. The population and sample in this study were 37 players in the shuttlecock industry, data taken from the Central Bureau of Statistics of Gadingan village. The sampling technique used is the census method, which is a sampling technique when all members of the population are used as samples. The results in this study are Competitive Advantage, Market Orientation, Entrepreneurship Orientation affect the Marketing Performance of the Shuttlecock Industrial Center in Sukoharjo Regency. Keywords: Competitive Advantage, Market Orientation, Entrepreneurship Orientation, Marketing Performance. ABSTRAK Seiring perkembangan perekonomian dan teknologi yang semakin maju, perusahaan dituntut agar lebih meningkatkan hasil produksi dan mutu produk yang dihasilkan. Tujuan penelitian ini adalah untuk mengetahui pengaruh Keunggulan Bersaing, Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran pada sentra industri shuttlecock di Kabupaten Sukoharjo. Penelitian ini merupakan penelitian kuantitatif. Metode pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif survei, yaitu penelitian survei yang memiliki sifat pemairan dan umumnya digunakan untuk menarik kesimpulan terhadap populasi sehingga menggunakan hipotesis dan alat statistik dalam analisis data. Populasi dan sampel dalam penelitian ini adalah 37 pelaku industri shuttlecock, data diambil dari Badan Pusat Statistik desa Gadingan. Teknik pengambilan sampel dengan menggunakan metode sensus, yaitu teknik penentuan sampel bila semua anggota populsi digunakan sebagai sampel. Hasil dalam penelitian ini adalah Keunggulan Bersaing, Orientasi Pasar, Orientasi Kewirausahaan berpengaruh terhadap Kinerja Pemasaran Sentra Industri Shuttlecock di Kabupaten Sukoharjo. Kata Kunci : Keunggulan Bersaing, Orientasi Pasar, Orientasi Kewirausahaan, Kinerja Pemasaran.
PENGARUH CITRA MEREK, ONLINE CUSTOMER REVIEW, DAN RATING TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE DI SOLO Nerissa Arviana Dewi; Sudarwati Sudarwati; Supawi Pawenang
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.186

Abstract

Shopee is one of the marketplaces that is being intensively used among the public. Many parties take advantage of online business opportunities by enlivening the existing mobile marketplace segment. This study aims to examine the brand image, online customer reviews, and ratings on purchasing decisions on the Shopee application in Solo. Data collection techniques used in the study were observation and distributing questionnaires to Shopee application customers in Solo. The research sample was purposive sampling as many as 100 respondents with a multiple linear regression method. Data analysis techniques in this study include several data preparations, validity test, multiple linear regression hypothesis testing, f test, t-test, and determination test. The results showed that brand image, online customer review, and rating simultaneously had a significant effect on purchasing decisions on the Shopee application in Solo. Purchase decisions can be explained by brand image, online customer review, and rating of 71.9%, and the remaining 28.1% is explained by other variables such as price, promotion, product quality, and so on which were not examined in this study. 
Village Device Performance in Kemusu Subdistrict Sarsono Sarsono; Sri Wahyuni; Bambang Mursito; Supawi Pawenang
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6067

Abstract

the performance of village officials in the kemusu of Boyolali Regency. The population in this study was all village devices in the Kemusu District Office, Boyolali Regency, which was 87 people, with the number of samples taken is 87 respondents. Based on the type of data used, this study is quantitative research. The data collection method used in this study was to distribute questionnaires to respondents to several customers who were taken as samples. The data used in this study are primary data from questionnaire answers. The data analysis techniques used in this study are statistical tests, including multiple linear regression tests, t-tests, F tests, and coefficient of determination tests. The conclusions in this study are, Leadership, organizational culture, and welfare simultaneously have a significant effect on the performance of village devices in Kemusu District, Boyolali Regency, Leadership, is the most dominant variable that affects the performance of village devices in Kemusu District, Boyolali Regency and the results of this study show that all hypotheses in this study are proven to be correct. Keywords: Performance, Leadership, organizational culture, and welfare
Co-Authors Bambang Mursito Istiatin Istiatin Nerissa Arviana Dewi Rendy Irawan Sarsono Sarsono Sri Wahyuni Sudarwati Sudarwati