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All Journal Jurnal Ilmiah Edunomika (JIE) SOLUSI
Burhanudin Burhanudin
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PERAN PENTING PERSONAL SELLING DALAM KEPUTUSAN PEMBELIAN KOSMETIK LT PRO DI LUWES GENTAN SUKOHARJO Yusuf Eko Saputro; Burhanudin Burhanudin; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.798

Abstract

This study aims to determine the effect simultaneously and partially Personal Selling (X1), Promotion (X2), and Product Quality (X3) on Purchasing Decisions (Y). The population in this study are all LT Pro consumers in Luwes Gentan Sukoharjo. Researchers used a purposive sampling technique in taking samples, so the number taken was 100 respondents. Data collection techniques with questionnaires. The analysis used is Multiple Liner Regression Analysis. The results of Personal Selling, Promotion, and Product Quality Simultaneously influence the Purchasing Decision. And basedaon theat test of Personal Selling partially does not affect the Purchasing Decision, Promotion partially influences the Purchasing Decision, Product Quality partially influences the Purchasing Decision. Keywords : Personal Selling, Promotion, Product Quality, Purchasing Decisions
ANALISIS KINERJA KEUANGAN TERHADAP HARGA SAHAM (PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015-2019) camelia hariyani; Burhanudin Burhanudin; Ratna Damayanti
Solusi Vol. 19 No. 1 (2021): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i1.3005

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Return On Assets, Non Performing Loan, dan Price Earning Ratio terhadap harga saham perbankan yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini adalah 42 perusahaan perbankan yang terdaftar di Bursa Efek Indonesia Tahun 2015-2019. Teknik pengambilan sampel pada penelitian ini menggunakan purposive sampling yang menghasilkan sampel sejumlah 10 perusahaan perbankan. Data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan dan harga saham yang diambil melalui website resmi dari masing-masing bank yang dijadikan sampel dan juga dari Indonesia Capital Market Directory (ICMD). Hasil penelitian ini menunjukkan bahwa Return On Assets tidak berpengaruh positif signifikan terhadap harga saham perbankan , Non Performing Loan berpengaruh negatif signifikan terhadap harga saham perbankan dan Price Earning Ratio berpengaruh positif signifikan terhadap harga saham perbankan.Kata Kunci : ROA, NPL, PER, Harga Saham
Co-Authors camelia hariyani Ratna Damayanti Yusuf Eko Saputro