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KINERJA PEMASARAN DITINJAU DARI INOVASI PRODUK , LINGKUNGAN DAN ORIENTASI PASAR (Studi Kasus UMKM Kuliner yang Terdaftar di Rumah BUMN Solo) Sri Lestari
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1993

Abstract

Abstrak Tujuan diadakannya penelitian ini adalah untuk meganalisis pengaruh dari variabel inovasi produk, lingkungan dan orientasi pasar secara simultan maupun parsial terhadap kinerja pemasaran UMKM Kuliner yang terdaftar di Rumah BUMN Solo. Jenis penelitian ini merupakan penelitian menggunakan analisis kuantitatif yang mengambil sampel 40 orang pemilik UMKM Kuliner yang terdaftar di Rumah BUMN Solo. Teknik pengumpulan data pada penelitianpini menggunakan kuesioner dengan skala likert. Analisis data dalam ppenelitian ini menggunakan teknik analisis regresi linier berganda. Hasil dalam penelitian ini menunjukkan bahwa variabel inovasi produk tidak berpengaruh dan signifikan terhadap kinerja pemasaran. Lingkungan berpengaruh tidak signifikan terhadap kinerja pemasaran. Orientasi pasar berpengaruh signifikan terhadap kinerja pemasaran. Hasil uji R2 menunjukkan inovasi produk, lingkungan dan orientasi pasar memberikan kontribusi 36,6% terhadap kinerja pemasaran UMKM Kuliner yang terdaftar di Rumah BUMN Solo. Kata kunci: Inovasi Produk, Lingkungan, Orientasi Pasar dan Kinerja Pemasaran.
Determinants of Surgical Instrument Counting Compliance in The Central Surgical Installation sri lestari; Istiatin Istiatin; Ikhwan Hamzah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.10764

Abstract

This study aims to To determine factors influencing compliance in surgical instrument counting, specifically knowledge, attitude, workload, and leadership leadership in the Central Surgical Unit of Dr. Moewardi Regional General Hospital. This research method used cross-sectional study was conducted at the Central Surgical Installation of Dr. Moewardi Regional Hospital from July to August 2025. The study population included all surgical nurses, with a sample of 90 selected using a total sampling technique. The dependent variable was the level of compliance in surgical instrument counting. The independent variables were knowledge, attitude, workload, and leadership. Data were collected through a questionnaire. Data analysis was performed using univariate tests, bivariate tests (Spearman Rank), and multivariate analysis (multiple linear regression) to examine the simultaneous and partial effects of independent variables on compliance. The Results Multivariate analysis showed that knowledge and attitude significantly influenced compliance in surgical instrument counting. Meanwhile, workload and leadership did not show a significant effect. The regression model explained 40.45% of the variation in compliance. Conclusion: Increasing knowledge and developing positive attitudes are crucial for improving nurse compliance in surgical instrument counting. Workload and formal leadership did not have a significant effect in the context of this study. It is recommended that institutions prioritize ongoing training and fostering a culture of patient safety to support compliance.