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All Journal Jurnal Ilmiah Edunomika (JIE) Kreativasi: Journal of Community Empowerment
Aji Yudha
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PENGARUH BRAND ASSOCIATION, BRAND AWARENESS, PRICE, DAN ROLE MODEL TERHADAP PURCHASE INTENTION (STUDI PADA SEPATU FUTSAL NIKE CR7) Dimas Ilham Nur Rois; Aji Yudha; Yuli Rika Riftiana
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.719

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Association, Brand Awareness, Price, dan Role Model terhadap Purchase Intention Studi Pada Sepatu Futsal Nike CR7. Penelitian ini menggunakan kuesioner dalam pengambilan data primer dan pendekatan kuantitatif dengan analisis Regresi Linier Berganda. Populasi dalam penelitian ini adalah konsumen yang berdomisili di Kota Surakarta. Pengambilan sampel menggunakan teknik Convenience Samping. Hasil dari penelitian ini menunjukkan bahwa Brand Association dan Brand Awereness tidak berpengaruh terhadap Purchase Intention sedangkan Price dan Role Model berpengaruh terhadap Purchase Intention. Kata Kunci : Brand Association, Brand Awareness, Price, Role Model dan Purchase Intention
Edukasi Sodium Tripoliphosphat Sebagai Alternatif Pengganti Boraks Pada Pembuatan Kerupuk Desa Turusgede Lestari, Lela; Annisa Yasmin; Aji Yudha; Dea Nurita
Kreativasi : Journal of Community Empowerment Vol. 2 No. 1 (2023): Vol.2 No. 1, 2023 : Juni 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i4.26170

Abstract

This service activity has the aim of providing socialization and education for kerupuk gendar (rice cracker) makers who still use borax. The object of this activity is the Kerupuk Gendar Manufacturing Center in Turusgede Village which has problems in the form of dependence on the use of borax to produce kerupuk gendar. The method used for this service activity is FGD, outreach and education, application and implementation of using alternative materials to replace borax, and evaluation through pre-test and post-test. The results of the socialization and education showed an increase in craftsmen's knowledge about the dangers of borax and alternative materials to replace borax by 80% and was able to increase in the desire to make borax-free crackers by 90%. The results of the FGD determined that the alternative material to replace borax which was considered suitable for making kerupuk gendar was Sodium Tripolyphosphate (STPP). Application and implementation activities in the form of experiments on making kerupuk gendar with the addition of STPP materials were considered successful. The craftsmen explained that there were several differences, namely in the form of the texture of the dough when it was still wet and when it was dry, the thickness of the crackers, the color of the crackers after they were fried, and the taste of the crackers. Kerupuk gendar with the addition of STPP has been standardized as evidenced by the results of laboratory tests which show that they are free of borax.
Co-Authors Annisa Yasmin Dea Nurita Dimas Ilham Nur Rois Lestari, Lela Yuli Rika Riftiana