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All Journal Review of Management and Entrepreneurship Implementasi Manajemen & Kewirausahaan Asian Journal of Logistics Management Indonesian Journal of Science, Technology, Engineering, Art, and Mathematics Education Kreativasi: Journal of Community Empowerment
Lestari, Lela
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Does Tiktok and Instagram Affect Brand Awareness? Empirical Study on Asiacommerce Companies Yudha, Aji; Norsiva, Rifki Irham; Lestari, Lela; Yasmin, Annisa
Asian Journal of Logistics Management Vol 3, No 1 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.22999

Abstract

This study is a qualitative descriptive research aimed at describing the use of social media to increase brand awareness for AsiaCommerce on Instagram and TikTok. The data collection methods used in this research include observation, interviews, and documentation. The results indicate that the social media activities on these platforms have significantly increased AsiaCommerce's brand awareness, reaching hundreds of thousands of potential clients. However, the activities have not always met the key performance indicator (KPI) targets due to factors such as content delivery adjustments, limited demographic targeting, difficulty in appealing to the audience, and keeping up with changing trends. To maximize brand awareness, strategic efforts such as giveaways, advertisements, key opinion leader (KOL) strategies, live marketing, and the use of artificial intelligence (AI) for content creation have been implemented. This research has practical implications for social media applications.
Manifestasi keterkaitan antara kekurangan personel dan beban kerja Lestari, Lela; Rahayu, Markhamah; Yasmin, Annisa
Implementasi Manajemen & Kewirausahaan Vol 2 No 2 (2022): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.44 KB) | DOI: 10.38156/imka.v2i2.123

Abstract

This study aims to determine employees' workload when there is a lack of personnel in the Learning & Development Department at PT Sumber Alfaria Trijaya Tbk Rembang Branch. This research is a descriptive study with a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. Three informants in this study are employees in the position of training officer and recruitment officer. The results of this study indicate that the cause of the lack of personnel is the difficulty in finding human resources that match the company's qualifications. The shortage of personnel in the department then increased the workload of employees, so employees often came home late or continued work when they were at home. Efforts are being made to overcome the increasing workload by making a schedule/planning one month in advance and making a list of jobs as well as much coordination with time to request assistance for work that must be completed immediately according to the specified deadline.
Analisis kinerja keuangan PT Kereta Api Indonesia (Persero) dengan metode DuPont system Rabbani, Rafid Azmi; Yasmin, Annisa; Nurita, Dea; Lestari, Lela
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.173

Abstract

Company financial performance is a benchmark to increase the value of a company. The existence of Covid-19 pandemic has caused the economy in Indonesia to decline which has had an impact on the financial performance of several companies, one of which is PT KAI (Persero). This research aims to determine the financial performance of PT KAI (Persero) in 2016-2021 as measured through financial statement analysis using the DuPont system. The research method used is descriptive quantitative. The data source used is secondary data, in the form of PT KAI (Persero) financial reports in the form of time series. The analytical technique used is the DuPont system. The results showed that the financial performance of PT KAI (Persero) in 2016-2021 was in a good position. Fluctuating NPM has a major impact on ROE, resulting in PT KAI (Persero) having to be vigilant and immediately innovate because their financial performance is not yet stable enough. The company expected to be able to optimize their financial management, especially in increasing sales volume accompanied by a high level of net profit and good asset management to create a good NPM and TATO for the company's ROI and ROE.
Edukasi Sodium Tripoliphosphat Sebagai Alternatif Pengganti Boraks Pada Pembuatan Kerupuk Desa Turusgede Lestari, Lela; Annisa Yasmin; Aji Yudha; Dea Nurita
Kreativasi : Journal of Community Empowerment Vol. 2 No. 1 (2023): Vol.2 No. 1, 2023 : Juni 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i4.26170

Abstract

This service activity has the aim of providing socialization and education for kerupuk gendar (rice cracker) makers who still use borax. The object of this activity is the Kerupuk Gendar Manufacturing Center in Turusgede Village which has problems in the form of dependence on the use of borax to produce kerupuk gendar. The method used for this service activity is FGD, outreach and education, application and implementation of using alternative materials to replace borax, and evaluation through pre-test and post-test. The results of the socialization and education showed an increase in craftsmen's knowledge about the dangers of borax and alternative materials to replace borax by 80% and was able to increase in the desire to make borax-free crackers by 90%. The results of the FGD determined that the alternative material to replace borax which was considered suitable for making kerupuk gendar was Sodium Tripolyphosphate (STPP). Application and implementation activities in the form of experiments on making kerupuk gendar with the addition of STPP materials were considered successful. The craftsmen explained that there were several differences, namely in the form of the texture of the dough when it was still wet and when it was dry, the thickness of the crackers, the color of the crackers after they were fried, and the taste of the crackers. Kerupuk gendar with the addition of STPP has been standardized as evidenced by the results of laboratory tests which show that they are free of borax.
IMPLEMENTATION OF SMART TECHNOLOGY, ARTIFICIAL INTELLIGENCE, ROBOTICS, AND ALGORITHMS (STARA): A THREAT OR OPPORTUNITY FOR WORKERS 'FUTURE Lestari, Lela; Djastuti, Indi
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1240

Abstract

This qualitative phenomenological study aims to examine andcompare the perceptions of workers in the banking sector regarding theimplementation of STARA in their work. This study was conducted throughin-depth interviews with informants about perceptions regarding optimizing STARA implementation in the banking sector, in the form of bankingdigitalization in the current Industrial Revolution 4.0 era. The informantsin this study were bank employees such as the teller, customer service, andback-office personnel. Sampling was done using non-random samplingmethod with purposive sampling technique which amounted to 12 informants, consisting of four tellers, four customer service officers, and fourback-office personnel. The results of the study showed that the majority ofbank employees in frontliner positions, namely tellers, felt that their position could be replaced by the implementation of STARA. However, someinformants in the frontliner position, namely customer service, stated thatthey did not feel threatened, because they believed there was a certaincomfort when customers were served by humans rather than by machines.Meanwhile, bank employees in the back-office position have not felt anythreat due to the implementation of STARA because they feel that the analysis process cannot be fully carried out properly by a system and still requires humans. In addition, employees in the back-office position statedthat the implementation of STARA makes it easy for them to completetheir work and can be used as an opportunity to achieve work performance.The results of this study also show that overall employees have not felt adecrease in commitment to the organization, obstacles in career advancement, desire to move, cynicism, or depression when working with the implementation of STARA, which is predicted to take their jobs.
Pengembangan media pembelajaran berbasis PowerPoint interaktif pada materi ilmu pengetahuan alam di kelas III sekolah dasar Lestari, Lela; Teranika, Deffinda; Putra, Zetra Hainul
Indonesian Journal of Science, Technology, Engineering, Art, and Mathematics Education Vol. 1 No. 2 (2022): November 2023
Publisher : Indonesian Journal of Science, Technology, Engineering, Art, and Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/

Abstract

The aim of this research is to develop interactive powerpoints as learning media in Natural Sciences subjects using the application of the development model according to Sukmadinata, there are three stages, namely preliminary studies, product development and product testing, where at the stages in product development apply the ADDIE learning model which stands for Analysis, Design , Development, Implementation and Evaluation, on the implementation of the process of making media or the products produced. Next, find out whether an interactive powerpoint product that has been developed is suitable for use in learning Natural Sciences and its effect on student activity and motivation. From the research conducted, the feasibility level of the media using Microsoft PowerPoint is in the feasible category.
Co-Authors Aji Yudha Annisa Yasmin Dea Nurita Indi Djastuti Norsiva, Rifki Irham Nurita, Dea Rabbani, Rafid Azmi Rahayu, Markhamah Teranika, Deffinda Yasmin, Annisa Yudha, Aji Zetra Hainul Putra