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All Journal Jurnal Ilmiah Edunomika (JIE)
Yessy Fitria Ningrat
UNIBA Surkarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Minat Beli Ulang Ditinjau Dari Kualitas Pelayanan, Gaya Hidup Dan Store Atmosphere (Studi Pada Kenbirti Coffee And Bites Di Sragen) Yessy Fitria Ningrat
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.2086

Abstract

The purpose of this study was to determine the Repurchase Interest of Kenbirti Coffee and Bites Customers in Sragen in terms of service quality, lifestyle and store atmosphere. In this study, the authors used a descriptive quantitative approach. The population of consumers of kenbirti coffee and bites in Sragen, the samples used in this study were 100 people. The results of this study have a significant effect both partially and simultaneously between Service Quality, Lifestyle and Store Atmosphere on Repurchase Interest at Kenbirti Coffee And Bites in Sragen. Keywords: Service Quality; Lifestyle; Store Atmosphere; Repurchase Interest.
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