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All Journal Jurnal Ilmiah Edunomika (JIE)
Iswatun Chasanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN JASA EKSPEDISI POS INDONESIA Iswatun Chasanah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1753

Abstract

This study aims to analyze the effect of customer value and brand image on customer satisfaction of Pos Indonesia expedition services for students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta. This research is a field research which aims to see the relationship between variables. The sampling method is nonprobability, and the sampling technique uses accidental sampling and the sample used is 336 respondents. Data were analyzed using multiple linear regression. The results showed that customer value had a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Customer value and brand image simultaneously have a positive and significant effect on customer satisfaction.
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