Jurnal Ilmiah Edunomika (JIE)
Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021

PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN JASA EKSPEDISI POS INDONESIA

Iswatun Chasanah (Unknown)

Article Info

Publish Date
28 Feb 2021

Abstract

This study aims to analyze the effect of customer value and brand image on customer satisfaction of Pos Indonesia expedition services for students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta. This research is a field research which aims to see the relationship between variables. The sampling method is nonprobability, and the sampling technique uses accidental sampling and the sample used is 336 respondents. Data were analyzed using multiple linear regression. The results showed that customer value had a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Customer value and brand image simultaneously have a positive and significant effect on customer satisfaction.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...