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All Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Journal of Indonesian Management
Amimah Oktarina
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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UMKM Survival Strategy During the Covid-19 Pandemic (Case Study in Kota Bengkulu) Sari Nurrohmah Yuniarta; Lilis Kurniati; Rizando Purga; Miti Yarmunida; Amimah Oktarina
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2452.184 KB) | DOI: 10.53697/jim.v1i3.195

Abstract

Usaha micro small and medium (MSMEs) Indonesia paralyzed duringthe Covid-19 pandemic. This is due to government policies in controlling Covid-19 that interfere with MSME activities. As a result, the income of small and medium-sized and micro businesses decreased. Small and medium-sized micro-businesses are in decline. You have to deal with this situation if you want to survive. The purpose of this study is to find out how micro small and medium enterprises (MSMEs) strategies can survive the Covid-19 pandemic. This research is carried out with qualitative research. This type of research is a descriptive data collection method that uses structured and gradual interviews. The results of direct observations showed that during the covid-19 pandemic, MSMEs implemented various strategies to maintain business continuity, namely, product and service quality improvement strategies, product strategies, price strategies, and also promotional strategies. MSME actors must also provide friendly service to customers and quality products, so that consumers can trust or choose good product quality.
Peran BMT Syari’ah Jaya Abadi dalam Peningkatan Pendapatan Usaha Mikro di Kecamatan Giri Mulya Kabuapaten Bengkulu Utara Ade Riang; Desi Isnaini; Amimah Oktarina
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 8, No 1 (2023)
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v8i1.10464

Abstract

The purpose of this study 1) to determine the role of BMT Syari'ah Jaya Abadi in increasing micro business income in Giri Mulya District, North Bengkulu Regency. 2) To find out what are the obstacles of BMT Syari'ah Jaya Abadi in increasing micro business income in Giri Mulya District, North Bengkulu Regency. The approach used in this research is non-participant qualitative and descriptive analysis method. Data was collected through direct explanations from the head of BMT Syari'ah Jaya Abadi, Managers and Customers of Syari'ah Jaya Abadi as the unit of analysis for this research. The results of this study indicate that 1) The role of BMT Syari'ah Jaya Abadi, Giri Mulya District, North Bengkulu Regency, namely first, fostering an entrepreneurial spirit in the community. Second, being able to suppress the practice of usury in the midst of society. Third, improve people's welfare. 2) The obstacles to BMT Syari'ah Jaya Abadi, Giri Mulya District, North Bengkulu Regency, namely the delay in returning customers' capital money and the large number of customers who have not been able to manage their finances.
Co-Authors Ade Riang Desi Isnaini Lilis Kurniati Nur Faizah Rizando Purga Sari Nurrohmah Yuniarta Yarmunida, Miti