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All Journal Journal of Indonesian Management
Cici Winda Atila Atila
Universitas Islam negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The SWOT Analysis In Improving Consumers In Lazada Indonesia E-Commerce Cici Winda Atila Atila; Minta Ito Lubis; Nurbaiti Nurbaiti
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1817.466 KB) | DOI: 10.53697/jim.v1i4.338

Abstract

This study aims to analyze the e-commerce system in the largest marketplace in Indonesia. The sample in this study is Lazada Indonesia. The research used is a qualitative method. The research conducted includes a SWOT analysis on the Lazada Indonesia company. The results of the analysis of this study show that Lazada Indonesia can become the largest online shopping company in Indonesia, with advantages such as complete products sold, free shipping provided and easy shopping at Lazada Indonesia. But lazada also still has weaknesses regarding system security and the many cases of fraud involving consumers. Lazada's goal is to become the most popular and well-known online shopping company in Indonesia and provide the best service for consumers in their shopping needs.
Co-Authors Minta Ito Lubis Nurbaiti Nurbaiti