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All Journal Business Management Journal Program Studi Manajemen Dinasti International Journal of Digital Business Management
Oktafalia Marisa Muzammil
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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ANALISIS RISK DAN RETURN REKSADANA SAHAM DIBANDINGKAN DENGAN PORTFOLIO SAHAM SECARA ACAK Mirna Mirna; Oktafalia Marisa Muzammil
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5979.505 KB) | DOI: 10.30813/bmj.v9i1.685

Abstract

The research was conducted on the data listed in Indonesia Stock Exchange (BEI) in 2008-2010. This research aims to determine the risk and return’s difference between Mutual Funds Risk and Portfolio shares listed on the Stock Exchange. The research method used in this research is descriptive method using Kolmogorov Smirnov normality test and Non parametric: Mann Whitney. The results obtained by SPSS output is there is no difference between the shares of the Mutual Fund Return Portfolio randomly selected stocks, meanwhile there is a difference between the risk of stock mutual funds with random stock portfolio. Key Words- Mutual Funds Risk, Mutual Funds Return, Stock Exchange
ANALISIS RETURN PORTOFOLIO YANG OPTIMAL PADA SAHAM LQ 45 YANG TERCATAT DI BURSA EFEK INDONESIA SELAMA PERIODE 2008-2010 Jolanda Saputri; Oktafalia Marisa Muzammil
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.471 KB) | DOI: 10.30813/bmj.v8i1.616

Abstract

This research aimed to analyze the optimal portfolio return and the change in IHSG to changes in stock prices the securities sector. The purpose of this study is the author wanted to determine the effect of the transaction value of the securities sector stock price changes. The method used is the Sharpe Model, Single Index Model, and using Microsoft Office Excel. The result of this research is the only portfolio on the agricultural sector able to generate a positive return. Conclusions of this research, there were 12 companies included in the the optimal portfolio in LQ45 and agricultural sectors only have return rate postitif of 19:16% and the risk by 5.92%. Keywords : Return, Risk, Single Indeks Model, and Sharpe Model
The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Purchase Intention Towards Bear Brand’s Consumers Averina Patoding, Agatha; Oktafalia Marisa Muzammil
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1727

Abstract

This study aims to determine the influence of brand awareness, perceived quality, brand association, and brand loyalty on purchase intention towards Bear Brand’s consumers. This study uses primary data and the data used in this study were obtained. The data in this study were processed using the SPSS version 24 application. This study used a sample of 182 respondents who were Bear Brand's Consumers. The results of testing the hypothesis with the t-test explain that partially brand awareness, brand associations, and brand loyalty have a positive and significant effect on purchase intention. Meanwhile, perceived quality has no significant effect on purchase intention. In the results of the Anova test, it is known that there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase intention in consumers of Bear Brand milk.
The Influence of Social Media Marketing and Brand Image on Purchase Intention of Skincare Skintific in Generation Z Hung, Agus Crisna Yanti; Oktafalia Marisa Muzammil
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2125

Abstract

This study aims to determine the influence of social media marketing and brand image on creative purchase intention in Generation Z. This study uses primary data, and the data used in this study were obtained. The data in this study were processed using the Structural Equation Model – Partial Least Square (SEM-PLS) version 4. This study used a sample of 111 respondents who were from Generation Z and had never used Skintific. The result of SEM-PLS analysis with the t-test and P-value ??in this study is that Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention and while there is a significant relationship between Social Media Marketing and Purchase Intention through Brand Image as a mediator.
Co-Authors Averina Patoding, Agatha Hung, Agus Crisna Yanti Jolanda Saputri Solly Aryza