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All Journal Dinasti International Journal of Digital Business Management Asian Journal of Social and Humanities
Averina Patoding, Agatha
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Purchase Intention Towards Bear Brand’s Consumers Averina Patoding, Agatha; Oktafalia Marisa Muzammil
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1727

Abstract

This study aims to determine the influence of brand awareness, perceived quality, brand association, and brand loyalty on purchase intention towards Bear Brand’s consumers. This study uses primary data and the data used in this study were obtained. The data in this study were processed using the SPSS version 24 application. This study used a sample of 182 respondents who were Bear Brand's Consumers. The results of testing the hypothesis with the t-test explain that partially brand awareness, brand associations, and brand loyalty have a positive and significant effect on purchase intention. Meanwhile, perceived quality has no significant effect on purchase intention. In the results of the Anova test, it is known that there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase intention in consumers of Bear Brand milk.
The Effect of Empowering Leadership On Individual Innovative Behavior Mediated By Work Group Cohesiveness And Individual Learning Orientation In Company Distributor of Fast Moving Consumer Goods Averina Patoding, Agatha
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.392

Abstract

The focus of the research aims to test the effect of empowering leadership, work group cohesion, individual learning orientation on individual innovative behavior. This study uses a quantitative approach where the minimum sample used is 150 respondents of PT. N employees collected through questionnaires. In sampling applied non-probability sampling using purposive sampling technique. This study was analyzed using Partial Least Square-SEM or called PLS-SEM. The results of the study indicate that empowering leadership has a positive and significant effect on work group cohesion. However, empowering leadership does not affect individual innovative behavior and individual learning orientation. In addition, work group cohesion has a positive and significant effect on individual innovative behavior and individual learning orientation. Individual learning orientation also affects individual innovative behavior. Meanwhile, work group cohesion mediates empowering leadership on individual innovative behavior. However, individual learning orientation does not mediate the influence of empowering leadership on individual innovative behavior. In addition, it was found that individual learning orientation mediates the influence of work group cohesion on individual innovative behavior.
Co-Authors Oktafalia Marisa Muzammil