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All Journal Business Management Journal Program Studi Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Studi Ilmu Politik Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Multidisiplin Ilmu
Cindy Amelia
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Business Management Journal Program Studi Manajemen

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PROSES PERANCANGAN STRATEGI PROMOSI: Studi Kasus pada Sebuah Start-up Business Cindy Amelia; Wirawan ED Radianto
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.108 KB) | DOI: 10.30813/bmj.v11i2.626

Abstract

The purpose of this study is to formulate promotion strategy for start-up business. In order to get comprehensive and deeper understanding this study uses qualitative approach. There are three categories of informant namely competitors, consumers, and expert. In depth interview and observation are used in collecting important data. Validity come from triangulation technique and data is analyzed by Miles and Huberman method. This study shows that there are five strategies for promotion namely social media, photography, discount, endorse, and website. Finally, attending exhibition is very important for this business in order to get many customers.Key words:promotion, strategy, start-up business, social media
Co-Authors Ainur Ropik Chairina Amaliah Hasibuan Hatta Azzuhri Suci Ramadani Harahap Wirawan ED Radianto Zaid Alfauza Marpaung Zainarti