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Optimizing the Use of Digital Technology in Building a Community Network of Consumption of Small and Medium Enterprises’ Products during the COVID-19 Pandemic: The Case of Depok, Indonesia Ichmi Yani Arinda Rohmah; Andi Achdian
Journal of Asian Social Science Research Vol. 3 No. 2 (2021)
Publisher : Centre for Asian Social Science Research (CASSR), Faculty of Social and Political Sciences, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.316 KB) | DOI: 10.15575/jassr.v3i2.43

Abstract

The massive spread of the COVID-19 pandemic which started in the mid-2020 has had a significant impact on the sustainability of the production and marketing activities of goods and services by Small and Medium Enterprises (SMEs). In the context of Indonesia, the so-called policy Large Scale Social Restriction encourages small and medium-sized business groups to find strategic ways so that they can continue to carry out production and marketing activities. One of the strategic ways is building a network of people who consume goods by using digital technology. This study analyses the strategies of small and medium-sized business groups in building a community network of the consumption of small and medium-sized business products through digital technology during the COVID-19 pandemic with special reference to the case of Depok, in Indonesia. This is a descriptive qualitative study with interview, observation, and documentation techniques. The findings show that small and medium enterprises use several digital applications to be able to connect individuals to create a consumption group of “common taste” so that those small and medium-sized enterprises could maintain the continuity of selling their goods or products. As a result, this strategic method is proven to be quite beneficial for small and medium business groups.
DEVELOPMENT MONOPOLY MEDIA TO INCREASE STUDENT'S MOTIVATION STUDY OF SOCIAL SCIENCES IN MIDDLE SCHOOL Ichmi Yani Arinda Rohmah
Jurnal Partisipatoris Vol. 2 No. 2 (2020): September 2020
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v2i2.10925

Abstract

Research and development of Monopoly media is carried out using Borg and Gall product development procedures. The development of Monopoly learning media is carried out with the aim of increasing student learning motivation on social sciences material in the second semester of class VII at SMP Muhammadiyah 9 Surabaya. Media development is carried out through two validity tests, the results of the feasibility test show different values. The final results show that the developed learning media get 80% good and 90% very good, so in this case the Monopoly learning media in Social Sciences studies is suitable for student learning. Based on observations made by researchers shows after the application of Monopoly learning media, students have better motivation and focus than before applying Monopoly media. 
Digital Brand Transaction Model of Halal Products in the Urban Consumer Society Ichmi Yani Arinda Rohmah; Aris Munandar
Indonesian Journal of Digital Society Vol 1, No 1 (2020): Sustainable Community Development in the Digital Era
Publisher : Program Studi Sosiologi Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.808 KB)

Abstract

This study examines the form of digital transaction models on halal products that are the needs of the people of South Jakarta in the era of technology-based markets today. Digital era is closely related to the efficiency and effectiveness of time in meeting the needs of people's lives which are fast and easy. Through digital markets the community is facilitated in meeting all the necessities of life. This makes the digital market a space for meeting the needs that are visited by many people. Excess digital market space provides a great opportunity for the community to become independent business actors. Besides that, the digital market still has many shortcomings that need attention. Various types of digital market features framed in the form of applications on community gadgets have an effect on the performance of products that are said to be halal or not halal, both in terms of the legality of goods sold, compliance with product requirements is said to be halal, to the services of buying and selling products in the digital market. Keywords : Transactions, digital, halal products, consumptive, urban society, South Jakarta.
Habituation of Society in Fulfilling Economic Needs Through Digital Media During the Covid-19 Pandemic in Surabaya, East Java Ichmi Yani Arinda Rohmah; Riska Amelia
Indonesian Journal of Digital Society Vol 1, No 2 (2020): Contemporary Issues of Covid 19 in Digital Society Era
Publisher : Program Studi Sosiologi Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.012 KB)

Abstract

Surabaya is one of the big cities in East Java Province, Indonesia. During the Covid-19 pandemic, the city was included in the category of cities with the number of patients infected with Covid-19 which was quite high, second only to Jakarta. Since the covid-19 pandemic, the people of Surabaya have been faced with conditions that require people to be more anticipated by the spread of covid-19. There are a number of new health protocols imposed by the government on the public. In addition, the Surabaya local government has also imposed a Large-Scale Social Restriction (PSBB) regulation as an effort to prevent the spread of the Covid-19 pandemic. The existence of a number of these regulations encourages the community to adapt and implement the rules well. Restrictions on the space for movement in the public encourage people to be able to find strategies to continue to be active in meeting economic needs. In this strategy, the community uses digital media to meet economic needs. Based on these social phenomena, researchers conducted research using qualitative research methods. Data collection techniques using interview techniques and non-participant observation. The research was conducted for approximately two months and is located in the city of Surabaya. The results showed that there were new adaptations for society in meeting economic needs during the Covid-19 pandemic. This adaptation is carried out by utilizing digital media and implementing health protocols properly in meeting economic needs. In the adaptation process until it becomes a new habit for the community, it is strengthened by the existence of new social, economic and cultural capital that can encourage people to meet economic needs during the Covid-19 pandemic. Keywords : Habituation, economic needs, digital media, Covid-19 pandemic