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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Enrichment : Journal of Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Nurbaiti Nurbaiti
Universitas Islam Negeri Sumatera Utara, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peluang Securities Crowdfunding sebagai Metode Pendanaan Bisnis UMKM Ditengah Pandemi di Indonesia Divia Zulianti; Nurbaiti Nurbaiti
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.016 KB) | DOI: 10.36418/syntax-literate.v7i8.9070

Abstract

Securities Crowdfunding (SCF) yang merupakan metode baru dalam pengumpulan dana dengan bentuk patungan yang dilakukan oleh pemilik bisnis atau usaha untuk memulai ataupun mengembangkan bisnisnya. Dengan Securities Crowdfunding ini, investor dan pihak yang membutuhkan dana dapat dengan mudah dipertemukan melalui suatu platform secara online. Sejak diluncurkannya Securities Crowdfunding awal 2021, OJK mengungkapkan bahwa sampai 31 Mei 2021 telah ada sebanyak 151 pelaku UMKM yang telah melakukan penerbitan securities crowdfunding atau meningkat 17 persen secara year-to-date. Penelitian merupakan penelitian kualitatif deskriptif dengan studi literatur. Oleh karena itu dapat disimpulkan bahwa dengan semakin berkembangnya skema pembiayaan securities crowdfunding tersebut, maka hal itu akan dapat membantu memulihkan sektor UMKM di masa pandemi COVID-19 ini. Menurut data terbaru Otoritas Jasa Keuangan (OJK) per akhir Februari 2022, sudah terdapat delapan penyelenggara dan 210 penerbit yang melakukan penghimpunan dana melalui securities crowdfunding. Dana yang berhasil dihimpun mencapai Rp 456 miliar. Masyarakat atau UMKM kini boleh mengeluarkan surat utang melalui platform digital di pasar modal yang disebut securities crowdfunding, untuk Mendukung Sumber Pertumbuhan Ekonomi Baru.
Digital campaign implementation through tiktok as a strategy to increase brand awareness on the @radiokardopa.kdigi Account Bunayyati Hakimah Sembiring Meliala; Muhammad Yafiz; Nurbaiti Nurbaiti
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1589

Abstract

This study aims to find out how companies implement digital campaign strategies to increase brand awareness. The research method used by the author in this article is qualitative with a descriptive case study approach that takes the Tiktok account @radiokardopa.kdigi as the object of research. This research was conducted to provide an overview and explanation of a feature of a phenomenon studied. In this article, the phenomenon that occurs is the changing times that make Kardopa 99.4 FM Radio have to follow the trend that continues to grow in order to increase the company's brand awareness through Tiktok as a subject and marketing medium. The implementation that can be used in this strategy is as follows; Interesting and creative content is the key to getting the Tiktok audience's attention, Using relevant hashtags can help content to be found more easily by an audience interested in the topic, and interaction with users is also very important to build a good relationship between the company and the audience. Based on research results, this company is able to increase brand awareness in implementing digital campaign strategies. To find out this, researchers used total engagement data. The results of the data from January to June are; January gained 0.6%, then February 7.54%, April 21%, May 25% and June 28%. Researchers used total engagement data.
Analisis Strategi Digital Marketing dalam Meningkatkan Penjualan Bisnis Online Pada Suhada Grup Laila Fitria; Fauzi Arif Lubis; Nurbaiti Nurbaiti
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 3 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i3.1904

Abstract

Untuk memperdalam pengetahuan kita tentang pemasaran online penelitian ini mengenai, Analisis Strategi Digital Marketing Dalam Meningkatkan Penjualan Bisnis Online Pada Suhada Group, fokus pada fungsi strategi ini dalam meningkatkan penjualan untuk Suhada Group. Tindakan yang optimal untuk meningkatkan jumlah penjualan di toko online Suhada Group akan ditentukan dan diukur dalam penelitian ini. Metode analisis yang digunakan adalah metodologi analisis SWOT (Strength, Weakness, Opportunity, Threat). Responden dalam penelitian ini adalah pemilik toko online. Sebelum dilakukan pengujian, kegiatan penelitian diolah dengan menggunakan matriks Internal Factors Analysis (IFA) dan External Factors Analysis (EFA). Berkenaan dengan hasil penelitian, IFA mendapat skor 3,72 dan EFA mendapat skor 3,54. Hasil pemetaan menunjukkan bahwa "Toko Online Suhada Group" berada di kuadran I pemasaran. Hal ini menunjukkan bahwa perusahaan ini kompetitif, atau bersaing dengan cara yang kuat, artinya pengembangan perusahaan akan membutuhkan rencana yang tepat agar dapat terus tumbuh atau mencapai tahap ekspansi. Untuk mempertahankan posisi ini, ada dua strategi pemasaran yang harus dilakukan: promosi dan penciptaan produk baru.
The Effect of Purchases on Comparison and Level of Service Quality in the E-Commerce Web Area (Case Study of Tokopedia and Bukalapak) Muslimatul Husnah; Nia Andriani; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.358

Abstract

The growth of technology that has entered all human life so that many people use it for something related to the economy. Technology and the advancement of the internet today really help everyone in meeting their needs. This includes trading transactions. E-commerce is growing with websites that have the capability to increase customer engagement and increase economic value. This incident is known as social commerce (s-commerce). Qualitative research that practices customer satisfaction styles with two e-commerce sites, namely Tokopedia. com and Bukalapak. com. This research also uses the procedures for collecting information sources in the form of documents. Transactions selling objects or services with computer network media connected to the internet are called e-commerce. The growth of e-commerce in Indonesia is very large due to the large population of Indonesia. Tokopedia and Bukalapak are popular e-commerce platforms in Indonesia in the form of a marketplace. The purpose of this study was to find a comparison of consumer satisfaction with the quality of the Tokopedia and Bukalapak web sites.
Utilization of Social Media for Effectiveness of Learning Communication during the Covid-19 Pandemic Utami R. A. Padang; Fithrah Dwi Ananda; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.359

Abstract

The A social media is able to lead to the development of extraordinary communication and information technology. With the various features used by social media, it is able to change the comnaction style of today’s society. The presence of social media even has an impact on the way we communicate in all fields, such as marketing communications, political communication and communication in learning system. The purpose of this study is o explain how a teacher uses a social media effectively as a learning tool during the covid-19 pandemic. This reserch method is descriptive research. The result showed that teachers as informations facilitator were able to build effective online communication. Effective communication is communication that is always estabalished between teachers and students so that the goals or intrntions can be fulfilled as well as possible depending on how the communication or teachers convey the message.
Analisis Pengaruh Pembiayaan, Dana Pihak Ketiga (DPK), dan Penanganan Kredit Macet (NPF) Terhadap Likuiditas Bank Syariah Indonesia (BSI) Fadhila Audi Ubay; Nurbaiti Nurbaiti; Tuti Anggraini
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 4 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i4.2081

Abstract

Kebankrutan bank dapat terjadi jika likuiditas tidak stabil. Akibatnya, rasio likuiditas digunakan untuk mengevaluasi keadaan keuangan bank. Data yang digunakan dalam penelitian ini didapat dari laporan keuangan BSI selama tiga tahun, dari tahun 2020 hingga 2022. Tujuan dari penelitian ini ialah agar mengetahui hubungan antara pembiayaan, DPK, dan penanganan kredit macet (NPF) terhadap likuiditas Bank Syariah Indonesia (BSI). Menggunakan metode kuantitatif deskriptif. Hasil penelitian membuktikan bahwa pembiayaan meningkatkan likuiditas BSI secara signifikan, dengan tingkat pembiayaan yang lebih tinggi sebanding dengan likuiditas bank. Meskipun tidak signifikan, DPK juga menguntungkan likuiditas bank. Selain itu, penanganan kredit macet (NPF) sangat memengaruhi likuiditas bank; tingkat NPF yang lebih rendah sebanding dengan likuiditas bank. Menurut penelitian ini, Bank Syariah Indonesia memiliki kemampuan untuk meningkatkan likuiditas secara signifikan. Bank harus meningkatkan tingkat pembiayaan dan DPK serta meningkatkan kemampuan mereka untuk menangani kredit macet untuk mempertahankan likuiditas yang baik
Pengaruh Ancaman Siber Ransomware dan Gangguan Sistem Layanan Mobile Banking Terhadap Kepercayaan Nasabah pada Bank BSI KCP Kisaran Elya Rosa Maharani Sembiring; Nurbaiti Nurbaiti; Aqwa Naser Daulay
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 4 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i4.2082

Abstract

Fokus penelitian kuantitatif ini adalah klien Bank Syariah Indonesia (BSI) KCP Kisaran; pengaruh cyber ransomware dan gangguan sistem layanan perbankan seluler pada kepercayaan pelanggan adalah tujuan penelitian ini. Penelitian ini menggunakan distribusi kuesioner untuk menguji dan menilai dampak cyber ransomware dan gangguan sistem layanan pada kepercayaan pelanggan. Hasilnya menunjukkan bahwa ancaman cyber ransomware dan gangguan yang sering terjadi pada sistem layanan perbankan seluler telah menurunkan kepercayaan pelanggan terhadap Bank Syariah Indonesia (BSI) KCP Kisaran, yang menyebabkan pelanggan merasa tidak aman saat melakukan transaksi.
Generation Z’s Interest In Using Online Shop Applications From User Interface And Usability Factors Imamsyah Imamsyah; Nurbaiti Nurbaiti; Budi Dharma
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 2 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i2.1567

Abstract

This research aims to analyze and show the influence of user interface and usability on interest in using the Shopee application among Generation Z in Medan City and its surroundings. This type of research uses a quantitative approach. The population of this research is all Generation Z users of the Shopee application in Medan City, an unknown number. The sampling technique uses random sampling. The sample was measured using the Lemeshow formula, and a sample of 97 respondents was obtained. Data sources use primary data from questionnaires and secondary data from articles, books, and websites. The SmartPLS 3.0 application assisted the data processing process carried out by researchers with structural equation model (SEM) analysis techniques. The research results show that the user interface positively and significantly influences interest. Usability also positively and significantly influences interest. Theoretically, this research contributes to refining existing theories. Practically, it can be used as a reference for companies engaged in providing services in the form of mobile applications to pay more attention to user interface and usability factors in their systems, especially e-commerce companies, to create positive preferences among consumers to attract their interest in using the system.
Co-Authors Aqwa Naser Daulay Arifin Fauzi Lubis Bunayyati Hakimah Sembiring Meliala Dharma, Budi Divia Zulianti Elya Rosa Maharani Sembiring Fadhila Audi Ubay Fithrah Dwi Ananda Imamsyah Imamsyah Laila Fitria Muhammad Yafiz Muslimatul Husnah Nia Andriani Tuti Anggraini Utami R. A. Padang