Article Per Year (5 Year)
p-Index From 2021 - 2026
1.532
P-Index
This Author published in this journals
All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Riset Manajemen dan Bisnis IIJSE RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research
Erlita Ridanasti
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Implementation of Meta Ads Strategy in Enhancing Customer Engagement on the Instagram Account of PT Tourezia Cakra Inspira Najwa Nurfadilah; Erlita Ridanasti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10271

Abstract

This study analyzes the implementation of Meta Ads strategies in enhancing customer engagement. The research was conducted due to the gap between the high reach achieved by the company and the low level of audience interaction or engagement. This study employs a qualitative approach using a narrative analysis method. Data were collected through participant observation during the internship, in-depth interviews, and analysis of campaign performance documents. The results indicate that the implementation of Meta Ads is still highly oriented toward conversion and lead generation, resulting in engagement not being a primary focus. Furthermore, the study reveals a mismatch between audience segmentation (B2B) and the content approach (B2C), which contributes to the low level of audience engagement.
Co-Authors Aldo Hizbullah Alfariz Diyana Pratiwi Faizah Muhammad Ravi Pramananta Aufar Najwa Nurfadilah Omar Davala Raihan Maulana Muthar Ranjika Daud Hanapi Yoga Adi Wijaya