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All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Yoga Adi Wijaya
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh User Generated Content terhadap Niat Pembelian oleh Konsumen Melalui Channel GadgetIn Yoga Adi Wijaya; Erlita Ridanasti
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 8 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i8.4498

Abstract

This research aims to analyze the influence of perceived credibility, information quality, brand involvement, and trust on purchase intentions with attitudes towards UGC as a mediating variable. Using a quantitative approach, questionnaires were distributed to 150 YouTube application users in Indonesia who knew the GadgetIn channel and were interested in buying a smartphone. Data analysis was carried out with PLS-SEM using SmartPLS 4.1.0.6 software. The findings show that information quality and trustworthiness have a positive and significant influence on attitudes towards UGC, while perceived credibility and brand engagement do not show a significant influence. In addition, attitudes towards UGC have a positive and significant effect on purchase intentions.
Co-Authors Erlita Ridanasti