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All Journal Jurnal Bina Bangsa Ekonomika
Bernedetta Diansepti Maharani
Universitas Sarjanawiyata Tamansiswa, Yogyakarta
Economics, Econometrics & Finance

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PENGARUH KEAMANAN, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS LAZADA Yuli Sudarwanto; Ambar Lukitaningsih; Bernedetta Diansepti Maharani
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.739 KB) | DOI: 10.46306/jbbe.v14i2.87

Abstract

This research aims to determine the effect of security, ease and trust on online purchasing decisions on the Lazada.co.id sites. The population used in this study is students of the Faculty of Economics UST.  This type of research is quantitative research  explanatory method. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. The method used in the collection of research data is koesiuner which is interval with 5 (five) Linkert scales. The analytical techniques used in this study are multiple linear regressions assisted by spss software application 2016. The results showed that partially and simultaneously variable security, ease of use and trust had a positive and significant effect on purchasing decisions on the Lazada site
Co-Authors Ambar Lukitaningsih Yuli Sudarwanto