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All Journal Abdi Psikonomi Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium
Nelly Purnama Sari
Universitas Muhammadiyah Surakarta
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Urecol Journal. Part B: Economics and Business

 1 
Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.222 KB) | DOI: 10.53017/ujeb.29

Abstract

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.
Organizational Capabilities Driving Business Performance: Resource Based View Theory Syamsudin Syamsudin; Aflit Nuryulia Praswati; Nelly Purnama Sari; Sri Murwanti
Urecol Journal. Part B: Economics and Business Vol. 1 No. 1 (2021): January - June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujeb.29

Abstract

The performance of MSMEs has become the center of attention in almost every government. This is based on the high contribution of MSMEs to the economy of a region. However, it cannot be denied that MSMEs still have weaknesses that need to be improved so that they can sustain their business in a sustainable manner. Organizational capability as a company resource is a driving factor for the performance of MSMEs. This study uses the theoretical basis of Resource Based View to examine the performance of MSMEs through market communication capability, pricing capability and product innovation capability. Methods of data collection using a questionnaire using google form media. The number of respondents' answers that can be analyzed is 85 respondents. The results of data analysis using SmartPLS, namely product innovation capability and pricing capability, have a significant positive effect on performance and also have a significant positive effect when mediating the effect of market communication capability on performance, but the results of this study also show that market communication capability does not have a significant positive effect on performance.
Co-Authors Aflit Nuryulia Praswati Eka Risky Widyawati L'aisya Layyun Humaira Muzakar Isa Sri Murwanti Syamsudin Syamsudin