Fera Indasari
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu

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CROSS-CULTURAL COMMUNICATION OF FOREIGN TOURISTS WITH LOCAL RESIDENTS Anindia Safitri; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3136.489 KB) | DOI: 10.37638/sengkuni.1.1.60-72

Abstract

The purpose of this study is to find out cross-cultural communication of foreign tourists with local residents. This research uses an interpretive approach with descriptive qualitative methods, with techniques for collecting data through observation, interviews, documentation, and library research. From the results of the research and data analysis, it is known that Cross-Cultural communication has seven elements, including communicators, communicants, messages, media, effects/feedback, atmosphere and disturbances. The communication process between foreign tourists and local residents has not gone well because their communication process is hampered by their own language and also non-verbal errors that both local residents and tourists alike do not understand, that is what inhibits the communication process and causes communication ineffectiveness, therefore it still often causes misunderstandings between the two parties.
THE INFLUENCE OF COMMUNITY SERVICE ADVERTISEMENT MINISTRY OF PEOPLE’S HOUSING IN TELEVISION TOWARD COMMUNITY ATTITUDES ABOUT INCREASING OIL FUEL Angga Mustafa; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2888.877 KB) | DOI: 10.37638/sengkuni.1.2.117-130

Abstract

This study entitled the effect of public service announcements on the Ministry of public housing on television on people's attitudes about the rise in fuel prices. The purpose of this study was to determine whether there was an influence of ad impressions with community attitudes. This research has two variables, they are public service advertisement (x) and attitude (y). The method used in this study is a quantitative method, data collection techniques using samples from a population and using a questionnaire as a primary data collection tool. The number of samples in this study were 40 respondents consisting of 25 men with a percentage of 62.5% and 15 people with a percentage of 37.5%. And if you look at the age you get the most respondents at the age of 20-40 years with a percentage of 75%. After the data is obtained, the results of subsequent studies are analyzed which is proven by the Pearson correlation test (r). The calculation results obtained are r = 0.77 and t arithmetic = 7.44 t table = 2.021. From the results of these calculations stated there is an influence between the display of public service ads with the attitude of the community.