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Spiritual Marketing Gontor dalam Mempertahankan Positioning Mohammad Hatta Fahamsyah
TSAQAFAH Vol 16, No 1 (2020): Islamic Economics
Publisher : Universitas Darussalam Gontor

AbstractPondok Modern Darussalam Gontor (PMDG) is one of the most prominent boarding school-based educational institutions in Indonesia that is more than 90 years old and never advertise in any media. The purpose of this study is to uncover the PMDG positioning and its strategy in maintaining its position as an educational institution in the current era of globalization. This study uses a phenomenological approach with conducting interviews with respondents, namely senior teachers and alumni. The results of this study found that PMDG determines its positioning as a community service oriented educational institution and the existence of the PMDG admission tutorial course and also the boarding school established by its alumnus make it a very effective marketing channel. Marketing channels that are formed naturally are one concrete example of a new concept, namely spiritual marketing.Keywords: Marketing, Positioning, Spiritual Marketing, Educational Institution, Boarding School. AbstrakPondok Modern Darussalam Gontor (PMDG) merupakan salah satu lembaga pendidikan berbasis pesantren ternama di Indonesia. Usianya sudah lebih dari 90 tahun, namun dalam rentang usia itu, uniknya pondok ini sama sekali tidak melakukan promosi iklan lewat media apapun. Tujuan penelitian ini adalah untuk mengungkap positioning PMDG dan strateginya dalam mempertahankan positioning-nya sebagai lembaga pendidikan di era globalisasi saat ini. Penelitian ini menggunakan pendekatan fenomenologi dengan wawancara kepada para responden yaitu guru senior dari PMDG di pusat, PMDG cabang dan alumni yang telah berkarir di luar pondok. Hasil penelitian ini menemukan bahwa PMDG menentukan positioning-nya sebagai lembaga pendidikan yang berorientasi pada kemasyarakatan. Selain itu juga didukung dengan adanya lembaga-lembaga bimbingan masuk gontor dan pondok-pondok pesantren yang didirikan oleh para alumninya. Hal inilah yang menjadi saluran pemasaran yang sangat efektif. Saluran-saluran pemasaran yang terbentuk secara alami merupakan salah satu contoh nyata dari sebuah konsep baru yaitu spiritual marketing.Kata Kunci: Pemasaran, Positioning, Spiritual Marketing, Lembaga Pendidikan, Pesantren.

Mengembalikan Image Pariwisata Lombok Paska Bencana Menur Kusumaningtyas; Cucu Hayati; M. Hatta Fahamsyah
Jurnal Pengembangan Wiraswasta Vol 23, No 1 (2021): JPW Edisi April 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Era globalisasi dan teknologi berkontribusi terhadap bisnis pariwisata melampaui ekspor minyak, produk makanan sekaligus merupakan salah satu sumber pendapatan utama bagi banyak negara berkembang. Di bidang pelayanan, kekhasan pariwisata menampilkan dirinya sebagai industri utama untuk penggunaan dan inovasi teknologi. Tetapi di balik pertumbuhannya, muncul pula risiko iklim yang datang tanpa kompromi. Gempa Lombok merupakan awal dari rangkaian Gempa Lombok 2018 yang dipicu oleh aktivitas sesar naik di utara Lombok . Hal ini menelan banyak korban jiwa dan lebih dari 10.000 bangunan rusak. Berita kehancuran dan memukul pariwisata Lombok serta meneror wisatawan dalam merencanakan wisata ke Lombok, dengan cepat menyiarkan kabar hingga ke manca negara. Dampak ekonomi dari gempa, kerusakan hingga kerugian yang dialami pelaku usaha pariwisata dan pemulihan citra destinasi,membutuhkan pemulihan hinga bertahun-tahun. Makalah ini bermaksud untuk memperdalam kerusakan yang terjadi pada pulau Lombok, dengan menyarankan beberapa tindakan yang dapat meminimalkan efek dari bencana untuk menarik Kembali minat wisatawan sehingga memulihkan perekonomian Indonesia.Kata kunci: Manajemen krisis; Krisis Keselamatan dan Keamanan; Image Destinasi ABSTRACT The era of globalization and technology has contributed to the tourism business beyond the export of oil, food products and is one of the main sources of income for many developing countries. In the service sector, the specialty of tourism presents itself as a major industry for the use and innovation of technology. But behind its growth, there are also climate risks that come without compromise. The Lombok Earthquake was the beginning of the 2018 Lombok Earthquake series which was triggered by an upswing activity in the north of Lombok. This claimed many lives and damaged more than 10,000 buildings. News of the destruction and hit Lombok tourism as well as terrorizing tourists in planning tours to Lombok, quickly spread the news to foreign countries. The economic impact of the earthquake, the damage to the losses suffered by tourism business actors and the restoration of the image of the destination, requires years of recovery. This paper intends to deepen the damage done to the island of Lombok, by suggesting some actions that can minimize the effects of the disaster in order to re-attract tourists and thus restore the Indonesian economy.Keywords: Crisis management; Safety and Security Crisis; Destination Image

HEALTH STOCK REACTION TO COVID 19 : INDONESIA CASE Adrianna Syariefur Rakhmat; Mohammad Hatta Fahamsyah
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

At the beginning of 2020, the world was shocked by the emergence of a new disease which had evolved into the Covid 19 Pandemic for its rapid spread and relatively high death rate. The Covid-19 pandemic created an uncertaitny. This uncertainty can affect negatively on stock, that is, increasing uncertainty will reduce the stock price, volume and return. This research is a quantitative study that measures the response of the health stock sector to the COVID-19 pandemic. The health sector stocks that were sampled were health service providers, especially hospitals. The amount of data observed was 60 days before the announcement of covid and 60 days after the announcement of covid. Meanwhile the analysis technique that will be used is the Paired Sample T Test. The result of this research conclude that the stock price shows a significant difference between before and after the announcement of covid-19 in Indonesia, while the stock returns show insignificant differences, and the stock volume showed mixed results .

Literature Review on Detecting Bubbles in Stock Market Adrianna Syariefur Rakhmat; Mohammad Hatta Fahamsyah
East Asian Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i4.3828

Stock market bubbles are times when valuation dynamics are momentarily explosive. Stock bubbles can be interpreted as a deviation of stock prices from their fundamental value. LPPLS is one of model to calculate bubble, which assuming that an asset's observed price trend during a bubble era differs from its intrinsic fundamental value. This research is qualitative study or descriptive research to review the LPPLS as a model to calculate bubbles in stock. This study uses secondary data sourced from articles which published in Scopus Indexed International Journal. The conclusion of the research that the LPPLS model can calculate, predict and identify accurately bubbles related historical event such as the black Monday, dot com, and subprime crisis periods. The LPPLS model has the advantage, including construct end of bubble signals accurately.

Spiritual Marketing Gontor dalam Mempertahankan Positioning Mohammad Hatta Fahamsyah
TSAQAFAH Vol. 16 No. 1 (2020): Islamic Economics
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tsaqafah.v16i1.4337

AbstractPondok Modern Darussalam Gontor (PMDG) is one of the most prominent boarding school-based educational institutions in Indonesia that is more than 90 years old and never advertise in any media. The purpose of this study is to uncover the PMDG positioning and its strategy in maintaining its position as an educational institution in the current era of globalization. This study uses a phenomenological approach with conducting interviews with respondents, namely senior teachers and alumni. The results of this study found that PMDG determines its positioning as a community service oriented educational institution and the existence of the PMDG admission tutorial course and also the boarding school established by its alumnus make it a very effective marketing channel. Marketing channels that are formed naturally are one concrete example of a new concept, namely spiritual marketing.Keywords: Marketing, Positioning, Spiritual Marketing, Educational Institution, Boarding School. AbstrakPondok Modern Darussalam Gontor (PMDG) merupakan salah satu lembaga pendidikan berbasis pesantren ternama di Indonesia. Usianya sudah lebih dari 90 tahun, namun dalam rentang usia itu, uniknya pondok ini sama sekali tidak melakukan promosi iklan lewat media apapun. Tujuan penelitian ini adalah untuk mengungkap positioning PMDG dan strateginya dalam mempertahankan positioning-nya sebagai lembaga pendidikan di era globalisasi saat ini. Penelitian ini menggunakan pendekatan fenomenologi dengan wawancara kepada para responden yaitu guru senior dari PMDG di pusat, PMDG cabang dan alumni yang telah berkarir di luar pondok. Hasil penelitian ini menemukan bahwa PMDG menentukan positioning-nya sebagai lembaga pendidikan yang berorientasi pada kemasyarakatan. Selain itu juga didukung dengan adanya lembaga-lembaga bimbingan masuk gontor dan pondok-pondok pesantren yang didirikan oleh para alumninya. Hal inilah yang menjadi saluran pemasaran yang sangat efektif. Saluran-saluran pemasaran yang terbentuk secara alami merupakan salah satu contoh nyata dari sebuah konsep baru yaitu spiritual marketing.Kata Kunci: Pemasaran, Positioning, Spiritual Marketing, Lembaga Pendidikan, Pesantren.

Integrating Banking Fundamental Factors with Financial Technology in Reducing Banking Risk Adrianna Syariefur Rakhmat; Mohammad Hatta Fahamsyah; Preatmi Nurastuti; Muhammad Hamdan Ainulyaqin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i9.5402

Fintech has been successful in producing new models in financial services, and creating solutions. Fintech is able to improve risk handling capabilities and reduce the possibility of risks. This research is a quantitative research that measures how Fintech can moderate banking fundamental factors in reducing banking risk. This study uses secondary data sourced from the Financial Services Authority and Bank Indonesia from April 2020 to April 2023. This research used Ordinary Least Square (OLS) to determine the magnitude and significance effect of fintech on non performing loan rate. The result showed that Fintech can reduce banking risk and Loan to Deposit Ratio (LDR) can increase banking risk.

Analytic Network Process (ANP) Method: Factor Analysis of the Non-Implementation of Municipal Islamic Bonds in Sukuk Potential Areas in Indonesia Mohammad Hatta Fahamsyah; Yos Soejarminto; Hamdan Ainul Yaqin; Adrianna Syariefur Rakhmat
East Asian Journal of Multidisciplinary Research Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i8.5409

This study seeks to examine the factors that have prevented the implementation of municipal Islamic bonds in a region with the potential for sukuk issuance in Indonesia. Previous research has identified regions with the potential to issue municipal Islamic bonds, yet none of these regions have done so thus far. Municipal Islamic bonds have the capacity to address regional budget deficits and finance the development of local infrastructure, thereby reducing the need for debt. Hence, the authors conducted research to identify the factors contributing to the lack of municipal Islamic bond issuance in these potentially sukuk regions in Indonesia. The analytic network process was employed as the methodology to determine the priority scale of causal factors. The findings indicate that two main problems exist, namely internal and external issues. The primary factor identified within the internal problem is human resources, while government regulation emerged as the primary factor within the external problem.

Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan Dengan Pengungkapan Corporate Social Responbility Dan Good Corporate Governance Sebagai Variabel Pemoderasi Isna Yulianawati Maryatmi; Mohammad Hatta Fahamsyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1297

Penelitian ini dilakukan untuk mengidentifikasi pengaruh kinerja keuangan terhadap nilai perusahaan manufakur dengan penggunaan dua variable pemoderasi yaitu corporate social responsibility (CSR) dan good corporate governance (GCG) dengan menggunakan perusahaan manufaktur di Bursa Efek Indonesia (BEI) sebagai studi kasusnya. Jenis penelitian yang digunakan adalah jenis studi dengan metode deskriptif kuantitatif, yaitu suatu studi atau kajian yang dalam pelaksanaanya bertujuan untuk menggali dan menjelaskan perbedaan antar banyaknya variabel yang diteliti. Varibel penelitian dan operasional variable yang terdapat dalam penelitian ini diantaranya yaitu kinerja keuangan yang diproksikan dengan ROA, nilai perusahaan yang diproksikan dengan Tobins Q, CSR yang diproksikan dengan 79 items, dan GCG yang diproksikan dengan kepemilikan manajerial. Metode analisisi yang digunakan dalam adalah uji asumsi klasik dan uji model. Populasi dalam penelitian ini sebanyak 7 perusahaan manufaktur sector otomotif yang terdaftar di Bursa Efek Indoensia. Sehingga di dapat hasil penelitian berdasarkan perhitungan SPSS dinyatakan bahwa kinerja keuangan berpengaruh positif dan signifikan terhadap nilai perusahaan (PBV), Pengungkapan Corporate Social Responsibility (CSR) dan Good Corporate Governamce GCG) yang bertindak sebagai variabel moderating berpengaruh terhadap Kinerja keuangan dengan nilai perusahaan.

Integrating Banking Fundamental Factors with Financial Technologies in Increasing Banking Performance Rakhmat, Adrianna Syariefur; Mohammad Hatta Fahamsyah; Preatmi Nurastuti; Muhammad Hamdan Ainulyaqin
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1054

The existence of innovation involving the adoption of technology in banking has boosted financial performance, where banks get sizable benefits. The use of technology in financial services or known as fintech not only produces new products and models in financial services, but has created solutions. This research is a quantitative research with secondary data sourced from the Financial Services Authority and Bank Indonesia from April 2020 to April 2023. The object of this research is all banks in Indonesia whose data has been aggregated. The variables used in the research are fintech as the independent variable, and banking profitability as the dependent variable, then adding banking fundamentals as a control variable . Meanwhile the analysis technique to be used is Ordinary Least Square (OLS). Fintech can optimize its role in supervising customers which can have an impact on minimizing non-performing loans so that it can increase profitability. The next thing is that even though costs increase it can actually increase profitability. The role of fintech in this case is that although the adoption of fintech will increase costs, profitability will also increase. The level of financing represented by LDR can be maximized in percentage in order to increase profitability.

Integrating Banking Fundamental Factors with Financial Technologies in Increasing Banking Performance Rakhmat, Adrianna Syariefur; Mohammad Hatta Fahamsyah; Preatmi Nurastuti; Muhammad Hamdan Ainulyaqin
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1054

The existence of innovation involving the adoption of technology in banking has boosted financial performance, where banks get sizable benefits. The use of technology in financial services or known as fintech not only produces new products and models in financial services, but has created solutions. This research is a quantitative research with secondary data sourced from the Financial Services Authority and Bank Indonesia from April 2020 to April 2023. The object of this research is all banks in Indonesia whose data has been aggregated. The variables used in the research are fintech as the independent variable, and banking profitability as the dependent variable, then adding banking fundamentals as a control variable . Meanwhile the analysis technique to be used is Ordinary Least Square (OLS). Fintech can optimize its role in supervising customers which can have an impact on minimizing non-performing loans so that it can increase profitability. The next thing is that even though costs increase it can actually increase profitability. The role of fintech in this case is that although the adoption of fintech will increase costs, profitability will also increase. The level of financing represented by LDR can be maximized in percentage in order to increase profitability.

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