Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal STIE Semarang (Edisi Elektronik) Jurnal PKM Manajemen Bisnis JURNAL ILMIAH PENELITIAN MAHASISWA
Ulfatun Nikmah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Market Place Solution To Trade Problems In Pandemic Times Ulfatun Nikmah
Jurnal PKM Manajemen Bisnis Vol. 1 No. 2 (2021): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.013 KB)

Abstract

The difficulty in the pandemic period, forcing all humans to improve the ability to survive, is no exception in the business sector. Not a few small and medium businesses have gone out of business due to the Covid 19 outbreak. This needs to be addressed wisely and intelligently, one of which is by utilizing online sales on the digital market or known as the Market place. Facts show, since the pandemic, online sales trends are more popular, because activity restrictions are enforced. Of course, this is an opportunity that can be used to overcome the problem of declining direct sales. This activity is intended to provide skills training to participants in community service activities, namely upper-level students, to be able to use the digital market as a basis for selling products in the era of globalization. This activity is carried out using the method of material explanation, practice, and discussion. Explicitly, this activity increases participants' knowledge and makes them aware of the opportunities to sell digitally, by utilizing the marketplace.
KARAKTERISTIK MEREK DAN KARAKTERISTIK PELANGGAN MEREK SERTA PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MIE SEDAAP DI KABUPATEN SEMARANG) Eko Sasono; Ulfatun Nikmah
JURNAL STIE SEMARANG Vol 13 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Loyalitas merek memberikan kontribusi pada intensi pelanggan untuk membeli kembali merek yang sama dimasa yang akan datang dan intensi mereka untuk merekomendasikan merek tersebut pada orang lain. Terdapat tiga faktor yang mempengaruhi loyalitas merek, ketiga faktor tersebut adalah karakeristik merek, karakteristik perusahaan dan karaksteristik pelanggan- merek. Populasi pada penelitian ini adalah konsumen yang pernah mengkonsumsi Mie Sedaap Di Kabupetan Semarang. Teknik pengambilan sampel dengan metode purposive sampling. Sampel yang diambil dalam penelitian ini sebanyak 100 responden. Analisis regresi berganda,uji F,uji t dan koefisien determinasi digunakan untuk uji hipotesis penelitian ini. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh positif dan signifikan terhadap karakteristik merek terhadap loyalitas merek, (2) terdapat pengaruh positif dan signifikan terhadap karakteristik pelanggan merek terhadap loyalitas merek (3)karakteristik merek, karakteristik perusahaan dan karakteristik pelanggan merek secara simultan berpengaruh terhadap loyalitas merek dan nilai Adjusted R squared dari koefisien determinasi sebesar 0,154.
Penerapan Model Nature of Science untuk Meningkatkan Pemahaman Konsep pada Pembelajaran IPA Intan Cahyaningrum; Ulfatun Nikmah; Harum Isni Wiharti; Meylina Arisnaini; Sri Suciatun; Kusmiyati, Nurul
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 3 No 5 (2025): Oktober
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v3i5.1458

Abstract

Conceptual understanding is a fundamental aspect of meaningful learning. Without a solid grasp of concepts, students tend to merely memorize information without being able to apply it in real-life situations. One instructional model that can foster this ability is the Nature of Science (NOS) learning model. The purpose of this study is to describe the steps, advantages, and disadvantages of implementing the Nature of Science learning model in science education at Madrasah Aliyah Negeri 2 Rembang and Madrasah Aliyah Negeri Sukoharjo. This research employed a qualitative approach. The subjects of the study were science teachers at Madrasah Aliyah Negeri 2 Rembang and Madrasah Aliyah Negeri Sukoharjo. Data were collected through interviews, observations, and documentation. The results of the study are as follows: (1) The steps of the Nature of Science model include background readings, case study discussions, inquiry lessons, inquiry labs, and historical studies; (2) The advantages of the model include increasing student activeness and self-confidence, providing enjoyable and contextually relevant learning experiences, promoting the development of scientific process skills, and helping students gain hands-on experience through practical activities that allow them to discover concepts independently; (3) The disadvantages of the Nature of Science model are that it is more suitable for science and technology fields, requires high levels of precision, perseverance, and diligence, and that experimental outcomes may not always align with expectations due to factors beyond students’ control or experience. The conclusion of this study is that the Nature of Science learning model can be applied in the teaching process as an effort to enhance students' conceptual understanding at the Madrasah level.
Co-Authors Eko Sasono Harum Isni Wiharti Intan Cahyaningrum Kusmiyati, Nurul Meylina Arisnaini Sri Suciatun