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All Journal Among Makarti Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Manajemen Kreatif dan Inovasi
Titin Patimah
Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH RETURN ON INVESTMENT DAN EARNING PER SHARE TERHADAP HARGA SAHAM SEKTOR TEKNOLOGI INDONESIA (2016-2020) Nita Fauziah Oktaviani; Titin Patimah
JURNAL EKONOMI PERJUANGAN Vol. 3 No. 2 (2021): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v3i2.901

Abstract

This study aims to determine and analyze the effect of earnings per share and returnon investment on stock prices in technology sektor companies for the 2016-2020 period.The data used are secondary data recorded in the financial statements. The analyticalmethod used is panel data regression with Eviews 10 software analysis tool, the samplingtechnique uses purposive sampling resulting 7 companies as a sample. Based on theresearch results, it is known that simultaneously, earnings per share and return oninvestment have significant effect on stock prices. And partially return on investment hasa positive and significant effect on stock prices, and earnings per share have aninsignificant negative effect on stock prices.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA PADA MASA PERALIHAN PANDEMI MENUJU ENDEMI COVID-19 Titin Patimah; Nita Fauziah Oktaviani
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 1 (2023): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i1.23920

Abstract

This research has the following objectives: 1. To determine the simultaneous effect of leadership and the work environment on work motivation during the transition from the pandemic to the Covid-19 endemic, 2. To determine the partial effect of leadership and the work environment on work motivation during the transition from the pandemic to the Covid endemic -19. Sampling in this study by taking part of the population to be 280 PNS teachers at SMP Kota Tasikmalaya. The sampling process is carried out proportionally. The research method uses a quantitative research method using a questionnaire and using a Likert scale. Data analysis techniques using validity, reliability, classical assumption tests and multiple linear regression equations were partially tested using the t test and F test with the help of SPSS software. The results of this study is leadership and work environment has a significant effect on work motivation. And leadership  and work environment partially has a significant effect on work motivation. In addition, between leadership and the work environment that has the greatest influence, namely leadership.
IMPLIKASI DIGITAL MARKETING UNTUK KEUNGGULAN BERSAING UMKM BIDANG KONVEKSI DI KOTA TASIKMALAYA DI ERA ENDEMI Gian Riksa Wibawa; Hary Firmansyah; Titin Patimah; Luviany Kastury; Andra Kharuna Pratama; Sofie Aulia; Febi Ferbianti
Among Makarti Vol 16, No 2 (2023): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v16i2.542

Abstract

ABSTRACTThis research aims to gain knowledge about the implications of digital marketing for the competitive advantage of MSMEs in the convection sector in Tasikmalaya City in the endemic era. This research is qualitative research with a qualitative descriptive approach. The data collection techniques were observation, interviews with 12 informants from 12 convection MSMEs, and documentation studies. The object of this research is aimed at convection business owners in the Tasikmalaya City area. Based on research results, the majority of convection MSMEs in Tasikmalaya have used digital marketing/social media as a means to promote their business products, namely Instagram, Shopee, Facebook, TikTok, WhatsApp, Lazada, Tokopedia and Google Ads. Convection business actors also use digital marketing to see consumer needs. Regarding pricing, several convection business actors adapt to consumers because when using promotions with digital marketing, pricing will be more dynamic compared to traditional methods. Digital marketing facilities have the advantage of easy distribution of products. Moreover, information related to their brands can also be more widely promoted and seen by potential consumers.ABSTRAKPenelitian ini mempunyai tujuan untuk memperoleh pengetahuan tentang implikasi digital marketing untuk keunggulan bersaing UMKM bidang konveksi di Kota Tasikmalaya di era endemi. Penelitian ini merupakan penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah observasi, wawancara dengan 12 informan dari 12 UMKM konveksi, dan studi dokumentasi. Objek penelitian ini ditujukan kepada pemilik usaha konveksi yang berada di wilayah Kota Tasikmalaya. Berdasarkan hasil penelitian pelaku UMKM konveksi di Tasikmalaya, mayoritas UMKM telah menggunakan digital marketing/media sosial sebagai sarana untuk mempromosikan produk usahanya, yaitu instagram, shopee, facebook, tiktok, whatsapp, lazada, tokopedia, dan google ads. Digital marketing juga digunakan oleh para pelaku usaha konveksi ini untuk melihat kebutuhan konsumen. Dalam hal penentuan harga, beberapa pelaku usaha konveksi ini menyesuaikannya dengan konsumen. Hal ini dikarenakan ketika menggunakan promosi dengan digital marketing, penentuan harga akan lebih dinamis dibandingkan dengan menggunakan cara tradisional. Sarana digital marketing memiliki keuntungan dengan kemudahan distribusi produk. Selain itu, informasi terkait merek/brand mereka juga bisa lebih luas dipromosikan dan dilihat oleh calon konsumen.
Pengaruh Lokasi, Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Ilham Ramdani Rahman; Depy Muhamad Pauzy; Titin Patimah
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3012

Abstract

This research aims to determine the simultaneous and partial influence of location, online promotion and price perception on purchasing decisions at the Trening Reza Store Cikalang Tasikmalaya. The research method used in this research is quantitative research methods with a survey approach. The respondents in this research were 100 consumers of the Trening Reza Store Cikalang Tasikmalaya. The type of data used in this research is primary data obtained through a questionnaire. The data testing technique used in this research uses validity tests, reliability tests and classical assumption tests. Data analysis in this study used multiple regression analysis tools using SPSS version 25 software. The research results show that Location, Online Promotion and Price Perception simultaneously have a significant influence on Purchasing Decisions. Location partially has a significant effect on purchasing decisions. Online promotions partially have a significant effect on purchasing decisions. Price perception partially has a significant effect on purchasing decisions.
Pengaruh Variasi Produk dan Persepsi Harga Terhadap Keputusan Pembelian MIE GAGA 100 Rizky Muhammad Anzani; Depy Muhamad Pauzy; Titin Patimah
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3028

Abstract

Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception partially have a significant effect on purchasing decisions.
Co-Authors Andra Kharuna Pratama Depy Muhamad Pauzy Febi Ferbianti Gian Riksa Wibawa Hary Firmansyah Ilham Ramdani Rahman Luviany Kastury Nita Fauziah Oktaviani Rizky Muhammad Anzani Sofie Aulia