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Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention Luki Lukmanul Hakim; Keni Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7921

Abstract

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.
Strategi Manajemen Kurikulum Sebagai Upaya Peningkatan Kualitas Pendidikan Keagamaan Di Lembaga Pondok Pesantren Efluida Sofa Luthfiah; Luki Lukmanul Hakim
Manajerial | Journal Manajemen pendidikan islam Vol 2 No 1 (2023): MANAJERIAL - Jurnal Manajemen Pendidikan Islam
Publisher : Program Studi Manajemen Pendidikan Islam

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Abstract

The purpose of this study was to determine how the curriculum management strategy as an effort to improve the quality of religious education at the Miftahul Huda Al-Faqih Manonjaya Tasikmalaya Islamic Boarding School. This research uses descriptive qualitative research methods with a case study approach through observation, interviews and documentation. Data analysis techniques used include data collection, data reduction, data presentation and conclusion drawing. The results of this study are curriculum management strategies such as curriculum planning at the Miftahul Huda Al-Faqih Manonjaya Tasikmalaya Islamic Boarding School includes activities to determine goals, determine the learning process, and determine learning materials. Its management includes activities of managing learning materials, managing teachers, and managing the time and schedule of teaching and learning activities. In its implementation, it teaches values that will improve the quality of religious education. The education system adheres to a modern semi-salaf system with the yellow book as a reference. The evaluation of its implementation uses test and non-test forms of evaluation and indirectly uses the CIPP evaluation model (context, input, process, and product).
RANCANG BANGUN APLIKASI KEARSIPAN IJAZAH BERBASIS WEBSITE DALAM UPAYA MENINGKATKAN EFISIENSI LAYANAN ADMINISTRASI PENDIDIKAN Luki Lukmanul Hakim; Sarmidi Sarmidi; Rikha Surtika Dewi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.6313

Abstract

Diploma archive management in many schools is still done manually, often leading to challenges such as lengthy search processes, the risk of document damage, and delays in administrative services. This study aims to design and implement a web-based diploma archiving application to improve the efficiency, security, and accuracy of educational administration services. The study employed a descriptive qualitative approach with a case study method at SMK Asy Syifa 02 Parigi. The Waterfall software development model encompasses the stages of needs analysis, system design, implementation, testing, and maintenance. The system was built using PHP and MySQL, with key features including integrated recording, searching, grouping, and reporting of diploma archives. Functional testing using the Black Box method demonstrated that all features functioned as designed. Feasibility assessments from users and software experts confirmed the system's feasibility. Implementation of this application is expected to minimize the risk of document loss or damage, accelerate the search process, and support digital transformation in educational administration.