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Kurnia Suciati
Universitas Muhammadiyah Magelang
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Pengembangan Pemasaran UMKM Asih Di Kabupaten Magelang Dengan Memanfaatkan Digital Marketing Dimas Sasongko; Putri Mega Yuliawati; Ramona Nurhidayah; Ryan Ghafala Utomo; Anjas Setyawan; Kurnia Suciati
Jurnal Pengabdian Masyarakat IPTEKS Vol 7, No 1 (2021): JURNAL PENGABDIAN MASYARAKAT IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jpmi.v7i1.3943

Abstract

Usaha Mikro Kecil Menengah (UMKM) memiliki peran penting dalam pertumbuhan perekonomian sebuah negara dan memiliki kesempatan untuk menyerap tenaga kerja sehingga perlu untuk dikembangkan. UMKM Asih menjual gula kacang dengan rasa yang manis dan berlokasi di Kecamatan Salam, Kabupaten Magelang, Provinsi Jawa Tengah. Masalah yang dihadapi oleh UMKM Asih yaitu packaging masih sederhana, pemasaran produk masih tradisional, pemasaran produk masih mencakup wilayah tertentu dan belum adanya promosi produk. Solusi dari masalah yang dihadapi oleh UMKM Asih adalah membuatkan akun media sosial, pembuatan branding, pengemasan barang, dan memposting foto produk. Metode penyelesaian masalah dalam program PKM dengan metode penyelesaian berupa pelatihan dan pendampingan tentang Digital Marketing. Kegiatan PKM menghasilkan packaging, logo, dan media sosial yang dapat digunakan UMKM Asih untuk menarik minat pembeli. Pelatihan dan pendampingan dilakukan secara intensif untuk memastikan UMKM Asih dapat menggunakan secara maksimal hasil luaran PKM. 
PENGARUH KONSELING KELOMPOK GESTALT TEKNIK REVERSAL DAN TEKNIK STAYING WITH THE FEELING UNTUK MENINGKATKAN KEAKTIFAN ORGANISASI Kurnia Suciati; Muhammad Japar; Astiwi Kurniati
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.563 KB)

Abstract

This study aims to examine the effect of group counseling with the Reversal Technique and the Staying With The Feeling technique to improve the organization of adolescents.This study uses a design using the pretest-posttest control group design method. The samples taken in the study were 12 people consisting of 6 experimental group 1 with the Reversal Technique and the experimental group 2 with the Staying With The Feeling Technique. Sampling using random sampling technique. The method of data collection was carried out using a questionnaire on organizational activity. The data analysis method used the One Way Annova Parametric Statistical Test.The results of this study indicate that group counseling with the Reversal Technique and the Staying With The Feeling technique are effective in increasing organizational activity in adolescents. This is evidenced by the results of the One Way Annova Parametric Statistics test with a probability significance value of .001. Based on the results of the analysis and discussion, there are differences in the average score of the two groups' organizational activity questionnaires. The experimental group 1 had an increase of 22.38% while the experimental group 2 had an increase of 1.56%. The conclusion in this study is that group counseling with the Reversal Technique is more influential in increasing organizational activity than group counseling with the Staying With The Feeling Technique.
PENGARUH KONSELING KELOMPOK GESTALT TEKNIK REVERSAL DAN TEKNIK STAYING WITH THE FEELING UNTUK MENINGKATKAN KEAKTIFAN ORGANISASI Kurnia Suciati; Muhammad Japar; Astiwi Kurniati
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of group counseling with the Reversal Technique and the Staying With The Feeling technique to improve the organization of adolescents.This study uses a design using the pretest-posttest control group design method. The samples taken in the study were 12 people consisting of 6 experimental group 1 with the Reversal Technique and the experimental group 2 with the Staying With The Feeling Technique. Sampling using random sampling technique. The method of data collection was carried out using a questionnaire on organizational activity. The data analysis method used the One Way Annova Parametric Statistical Test.The results of this study indicate that group counseling with the Reversal Technique and the Staying With The Feeling technique are effective in increasing organizational activity in adolescents. This is evidenced by the results of the One Way Annova Parametric Statistics test with a probability significance value of .001. Based on the results of the analysis and discussion, there are differences in the average score of the two groups' organizational activity questionnaires. The experimental group 1 had an increase of 22.38% while the experimental group 2 had an increase of 1.56%. The conclusion in this study is that group counseling with the Reversal Technique is more influential in increasing organizational activity than group counseling with the Staying With The Feeling Technique.
Co-Authors Anjas Setyawan Astiwi Kurniati Dimas Sasongko Muhammad Japar Putri Mega Yuliawati Ramona Nurhidayah Ryan Ghafala Utomo