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All Journal Ilomata International Journal of Tax and Accounting Economics and Digital Business Review CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE
Kusuma Adi Rahardjo
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Expectations and Standards for Accounting Professions and Implications in the Learning Pattern in Industrial 4.0 Iman Supriadi; Kusuma Adi Rahardjo; Miya Dewi Suprihandari
Ilomata International Journal of Tax and Accounting Vol 1 No 2 (2020): April 2020
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.59 KB) | DOI: 10.52728/ijtc.v1i2.58

Abstract

This paper talks about the impact from the commercial transformation 4.0 on accounting scientific research and accounting education and learning patterns. The commercial transformation can be turbulent and make development throughout accounting scientific research and designs from accounting knowing or education and learning in the future. To ensure that the adjustment needs from accounting professionals and trainees that are taking accounting research studies are required to have the ability to instantly adapt to the instructions from modifications in market 4.0 that are currently operating. It‘s anticipated that accounting will modification to "huge information" based upon accounting innovation, consisting of automation from journaling and monetary coverage. Besides, using Synthetic Knowledge will be huge in analysis monetary declarations and examining the behavior from companies or business. Consequently, this impacts the knowing patterns from representing trainees that will place much more focus on grasping info systems regarding the real truth from business globe
ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION AS A STRATEGY IN INCREASING MSME PRODUCT SALES: (Case Study of MSME Syifa Bakery) Kusuma Adi Rahardjo
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 4 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i4.769

Abstract

In the current business landscape, the role of digital marketing in driving sales and shaping marketing strategies has become increasingly essential, especially for Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to determine the effects of digital marketing on sales, marketing strategies, and the challenges associated with implementing digital marketing for MSMEs, using Syifa Bakery as a case study. The research adopts an observational descriptive approach, utilizing structured and in-depth interviews for data collection. The study's findings reveal that the digital marketing initiatives undertaken by Syifa Bakery, an MSME, significantly contribute to increased sales. Digital marketing proves to be cost-effective, convenient, and accessible at all times. The primary strategy employed for product marketing through digital channels includes the use of social media platforms like Facebook, Instagram, WhatsApp status updates, and live streaming on Facebook. However, the implementation encounters challenges such as unreliable internet connections, delivery delays, insufficient marketing and design personnel, and instances of transaction fraud and manipulation of administrative contact information. Thus, the study demonstrates the multifaceted nature of digital marketing implementation.
Pengaruh Suku Bunga, Jumlah Uang Beredar Dan Nilai Tukar Rupiah Terhadap Tingkat Inflasi Tahun 2018-2022 Kusuma Adi Rahardjo
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.981

Abstract

Riset ini mempunyai tujuan untuk menganalisa dampak suku bunga, jumlah uang beredar, dan nilai tukar rupiah pada tingkat inflasi di Indonesia dalam kurun waktu tahun 2018-2022. Ketiga faktor tersebut dipilih karena memiliki potensi kuat dalam mempengaruhi tingkat inflasi dan sering menjadi fokus perhatian dalam kebijakan moneter. Jenis penelitian adalah kuantitatif dimana Data yang digunakan dalam penelitian ini diperoleh dari Bank Indonesia, Badan Pusat Statistik (BPS), dan lembaga keuangan terpercaya lainnya. Analisis data menggunakan regresi berganda dan uji asumsi klasik. Hasil menunjukkan bahwa secara parsial, suku bunga dan jumlah uang beredar terbukti memiliki pengaruh yang signifikan terhadap tingkat inflasi, sedangkan nilai tukar Rupiah tidak memiliki pengaruh yang signifikan terhadap tingkat inflasi. Rekomendasi yang dapat diberikan berdasarkan penelitian ini adalah pentingnya menjaga keseimbangan antara suku bunga, jumlah uang beredar, dan nilai tukar Rupiah dalam rangka mengendalikan tingkat inflasi.
Co-Authors Iman Supriadi Miya Dewi Suprihandari