Alfiah Alfiah
STIE Kertanegara Malang

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Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Sepeda Motor Merek Honda (Studi Kasus di Kecamatan Batu) Alfiah Alfiah
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 4, No 1 (2021): Agustus 2021
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v4i1.91

Abstract

The market share of Honda motorcycles in Indonesia is currently experiencing a decline. One of the causes that affect the decline in the market share of Honda motorcycles is the decline in buying interest of consumers who have been customers of Honda motorcycles to make repeat purchases. In addition, consumers of new motorcycles are also less interested in buying Honda motorcycles.This study aims to determine the effect of product quality, price and promotion on purchasing decisions for Honda motorcycles in Batu sub-district. The sampling in this study was non-probability sampling using a purposive sampling technique, totaling 40 people in Batu District who had purchased a Honda motorcycle. The data analysis technique in this study used multiple linear regression with the SPSS Version 25.0 program, after going through the instrument test and classical assumption test. The results of the study prove that two independent variables, namely product quality and promotion, have a significant and significant influence on the purchase decision variable for Honda motorcycles, while the price variable does not have a significant influence on respondents in determining the decision to buy a Honda motorcycle. Tests carried out together showed that all independent variables (product quality, price and promotion) had an effect on purchasing decisions.  Keywords: Purchase Decision, Product Quality, Price, Promotion 
Menilai kinerja keuangan PT. Sumber Alfaria Trijaya Tbk (Alfamart) periode 2018-2021 dengan menggunakan rasio profitabilitas dan rasio solvabilitas Dwi Dayanti Oktavia; Alfiah Alfiah; Irma Mugi Lestari
Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Vol 5, No 2 (2023): July 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/j.bijak.v5i2.10086

Abstract

The research background is the financial performance of PT. Sumber Alfaria Trijaya as a retail industry which is in tight business competition from other retail companies and online shops. The research objective is to determine the financial performance of PT Sumber Alfaria Trijaya in 2018-2021 through profitability and solvency ratios. The research method used is descriptive quantitative. The research was conducted by analyzing the company's financial statements PT. Alfaria Trijaya sources for the period 2018 – 2021. Data collection techniques are documentation and literature study. The analysis technique used is descriptive analysis of trend analysis of profitability and solvency ratios as well as comparisons with industry standards. The results show that the trend of changes in the profitability ratios has increased with an increasing tendency from 2018 to 2021, while the trend of changes in the solvency ratio has a downward trend from 2018 to 2021. Meanwhile, the trend of changes in the financial performance of PT Sumber Alfaria Trijaya is getting better but not yet sufficient to meet industry standards. The conclusion of the research results is that the financial performance of PT Sumber Alfaria Trijaya has not met industry standards.
ANALISIS KINERJA KEUANGAN PENGELOLAAN ALOKASI DANA KELURAHAN BERDASARKAN RASIO EFEKTIVITAS PADA TAHUN 2019-2021 (STUDI KASUS PADA KANTOR KELURAHAN PETAMANAN KOTA PASURUAN) Alfiah Alfiah; Dwi Dayanti Oktavia; Tifanny Septia Wibowo
JAKA - Jurnal Jurusan Akuntasi Vol 8 No 1 (2023): Jurnal Akuntansi, Keuangan dan Audit (JAKA)
Publisher : P3M- Politeknik Negeri Kupang

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Abstract

This research was conducted to test how well the financial performance of the Village Fund allocation management is based on the effectiveness ratio at the Petamanan Village Office, Pasuruan City. The population in this study is the financial report of Village Fund allocation from the Petamanan Village Office, Pasuruan City. The sample data that is processed is the financial report on Village Fund allocations in 2019-2021, by going through the purposive sample stage. Data collection techniques used in this study were interviews, documents, and literature studies. The data analysis technique that will be used is descriptive qualitative using the effectiveness ratio formula. The results of the study showed that the financial performance of the Village Fund allocation at the Pasuruan Municipality's Petamanan Office for 2019-2021 has generally been well managed. This is indicated by the results of the calculation of the effectiveness ratio of the financial statements of the Village Fund allocation which are categorized as effective, which is the average value of the effectiveness ratio 99% These results indicate that the ability of the Petamanan Village government of Pasuruan City to achieve the Village Fund target has been running Good.