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Strategi Membangun Brand Image Melalui Medsos Dalam Bentuk Video Promosi Café Firstchapter Kota Batam Jane Jane; Micheal Micheal; Milhan Fahreza Mukhtar; Frisca Yeo; Andriano Excelt
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6024

Abstract

Perkembangan teknologi berdampak pada semua aspek kehidupan termasuk dunia fotografi. Fotografi berkembang dari teknologi analog ke digital, yang meningkatkan minat masyarakat terhadap dunia fotografi. Perkembangan teknologi juga mendorong munculnya media sosial sebagai media komunikasi sekaligus sebagai media promosi/ bisnis dari waktu ke waktu yang banyak digunakan oleh perusahaan/ pemilik usaha. Tujuan dari penelitian ini adalah untuk membangun brand image pada cafe first chapter kota Batam sehingga dapat memberikan daya tarik kepada konsumen yaitu berupa video yang akan dipublikasikan melalui media sosial instagram.Pada penelitian ini menggunakan metode penelitian kualitatif. Teknik pengumpulan data dilakukan dengan observasi dan wawancara. Dengan adanya video cinematic, Café First Chapter lebih dikenal masyarakat luas terutama anak muda penikmat kopi, meningkatnya pengunjung harian serta omset meningkat kurang lebih 10% dari sebelumnya pada situasi pandemi COVID-19
Study Of Student Satisfaction And Acceptance In Batam City For Post-Pandemic Online Learning Jefry Tan; El Vin Ho; Ivan Hendardi; Micheal Micheal; Jacky Jacky
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 10 No 2 (2023): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v10i2.5179

Abstract

During the pandemic, education institutions have applied online learning methods as emergency learning solutions during duress situations. Online learning affects the engagement,satisfaction, and perception of students. Because of that, to understand better how Perceived ease of use, Perceived usefulness, Satisfaction, and Acceptance intention affects students that participate in online learning during the pandemic, we conducted this research using an online survey (N = 390) among online learning students. We found that students are satisfied with online learning whenever the service is easy and more useful when used. We also identified every positive experience from online learning, therefore, encouraging enhancement. We also identified that every positive experience gained in online learning can increase the intention to use it again. This study will help students identify things that can increase student satisfaction and acceptance intentions during the post-Covid-19 pandemic.
Perancangan Backend Sistem Pemilihan KRS (Mata Pelajaran Peminatan) Berbasis Website di SMAK Yos Sudarso Batam Micheal Micheal; Fredian Simanjuntak
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i4.8555

Abstract

This research aims to develop a web-based Study Plan Card (KRS) System for SMAK Yos Sudarso Batam. Currently, the KRS process still utilizes a digital questionnaire in the form of a Google Form, which is less efficient and accurate. Therefore, the author constructs a web-based system using PHP Laravel, employing the Web Development Life Cycle (WDLC) approach. This web-based KRS system enables students to perform the KRS process online, access class schedules, and view the availability and quotas of subjects. Teachers and school administrators can efficiently manage and monitor the KRS process. This development is expected to provide benefits such as time and resource efficiency, data accuracy, ease of access, and an enhanced user experience in arranging schedules and selecting subjects.