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All Journal Jurnal Pariwisata Pesona Prosiding National Conference for Community Service Project
Windy Graciela Wang
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Penggunaan Media Promosi Dalam Upaya Meningkatkan Penjualan Umkm Bidang Kuliner Windy Graciela Wang; Karen Kho; Robin Sunjaya; Jerry Jerry; Wesley Zhang; Muhammad Ardiansyah
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5863

Abstract

UMKM memiliki peran penting di dalam pembangunan dan pertumbuhan ekonomi di Indonesia, yaitu untuk perluasan kesempatan kerja dan ketenagakerjaan. Semenjak pandemi COVID-19 melanda, UMKM khususnya dibidang kuliner mengalami permasalahan dimana terjadi penurunan dalam penjualan dikarenakan upaya untuk memutuskan rantai penularan virus. Oleh karena itu, dibutuhkan penyelesaian terhadap masalah ini. Tujuan dari kegiatan yang dilakukan adalah untuk mempromosikan mitra dan membantu mitra dalam meningkatkan penjualan. Mempromosikan sebuah bisnis merupakan cara terbaik untuk menarik para pelanggan, dengan memberikan diskon, hingga menawarkan voucher belanja. Metode yang dilakukan adalah dengan membuat akun sosial media Instagram, poster promosi, kartu voucher, dan spanduk promosi untuk mitra. Hasil dari pelaksanaan kegiatan ini adalah menghasilkan peningkatan jumlah penjualan secara efektif melalui inovasi yang masih jarang diterapkan pada UMKM kedai kopi dan meningkatkan popularitas mitra Seng Liy melalui media online.
The analysis of authenticity on destination loyalty mediated by heritage tourism Ratih Anggraini; Windy Graciela Wang; Dessy Aliandrina
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.11433

Abstract

Heritage tourism is an attractive destination for many people because it has its own culture and characteristics. The city of Penang is one of the world's cultural heritage destinations which is listed on the World Heritage List by UNESCO as a cultural heritage destination and has preserved the culture that has existed for a long time. The majority of tourists who visit Penang City come from Indonesia. This research aims to analyze the influence of authenticity on destination loyalty mediated by heritage tourism in Penang City and analyze how each variable influences each other, is related, and has a positive and significant impact to each other. This research uses quantitative methods by determining the sample using the purposive sampling method. Data testing was carried out using the PLS-SEM test to test the hypothesis and the influence between variables in this research. The results of the research show that the authenticity of Penang City has a positive and significant influence on destination loyalty with heritage tourism as a mediation for Indonesian national tourists in Batam City. This shows that the authenticity of Penang City influences tourists' travel interests.
Co-Authors Aliandrina, Dessy Jerry Jerry Karen Kho Muhammad Ardiansyah Ratih Anggraini, Ratih Robin Sunjaya Wesley Zhang