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All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Chrisjunianti Chrisjunianti
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENERAPAN GERAKAN NEW NORMAL PADA ERA COVID 19 SERTA PERKEMBANGAN PEREKONOMIAN DI PASAR ABC Nafisatul Hasanah; Andreas Yoshiro Ogawa; Chrisjunianti Chrisjunianti; Delicia Olivian; Delvin Delvin; Eny Eny; Hendru Hendru; Rosalinda Rosalinda; Vincent Vincent
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1199

Abstract

In this COVID19 pandemic period, there are some citizens who understand the danger of this virus. They prefer to stay at home rather than go outside the house. Hence there is a decreasing profit that is suffered by the sellers in the market ABC. But there are also citizens who still belittle the danger of this virus maybe. According to the sellers of market ABC, there are still people who don't follow the health protocol and this causes anxiety and worries of the sellers in the market ABC. The method that writers use in this report is science and technology as an information platform that is sharing information with citizens. Writers will share information about COVID19 and how to start a new normal life to increase the profit of the sellers. By sharing information writers hope that this platform can increase the consciousness of citizens.
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Co-Authors Andreas Yoshiro Ogawa Delicia Olivian Delvin Delvin Eny Eny Hendru Hendru Nafisatul Hasanah Rosalinda Rosalinda Vincent Vincent Yuswardi Yuswardi