Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Chrisjunianti Chrisjunianti
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Conference on Community Engagement Project (Concept)

 1 
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Implementation Of Digital Media Promotion Strategies At Warung Parahyangan Yuswardi Yuswardi; Chrisjunianti Chrisjunianti
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Warung Parahyangan is a business engaged in the culinary field, where the food served is mostly Sundanese specialties. Since the pandemic, the income earned by Warung Parahyangan has decreased because the business of Warung Parahyangan is run without the help of social media or other applications, only depending on consumers who come to the shop. However, at the beginning of 2022, when schools have started to conduct learning offline, it will provide a slight increase in income, because the main target of the shop is school students whose school is located right in front of the shop. However, most of the school students have lost interest in eating at Warung Parahyangan, apart from being afraid of going out of school considering the pandemic is not over yet, also because many new students don't know about Warung Parahyangan. based on existing problems, we help implement promotional strategies with the help of social media. The promotion strategy that we use is the creation of digital posters, Instagram accounts and also go-food accounts so that they can help build image and consumer loyalty to Warung Parahyangan.
Co-Authors Andreas Yoshiro Ogawa Delicia Olivian Delvin Delvin Eny Eny Hendru Hendru Nafisatul Hasanah Rosalinda Rosalinda Vincent Vincent Yuswardi yuswardi, Yuswardi