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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Pena Dimas: Jurnal Pengabdian Masyarakat
Muhammad Mudzakir
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences

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STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA Dewi Diah Fakhriyyah; Daimatul Munawaroh; Diah Utami; Dita putri; Fadhila Khoirun Nisa'; Fadhila Nur Khaliza; Fandi Ahmad; Farradina Farradina; Ferlika Ferlika; Jacky Jaffan; Muhammad Maimun; Muhammad Mudzakir
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.526 KB) | DOI: 10.33474/penadimas.v1i1.18563

Abstract

Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.
STRATEGI PROMOSI DIGITAL MARKETING WISATA RAFTING GUNA MENINGKATKAN POTENSI DESA WISATA Dewi Diah Fakhriyyah; Daimatul Munawaroh; Diah Utami; Dita putri; Fadhila Khoirun Nisa'; Fadhila Nur Khaliza; Fandi Ahmad; Farradina Farradina; Ferlika Ferlika; Jacky Jaffan; Muhammad Maimun; Muhammad Mudzakir
PENA DIMAS: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v1i1.18563

Abstract

Banyu Rancang Rafting Tour which is located in Torongrejo Village, Batu City is experiencing problems in promoting tourism. This is the background for conducting socialization activities and marketing practices both through print and digital marketing media. Activities are carried out using socialization, training and mentoring methods. The socialization material is about digital marketing which is currently a trend to expand market potential. Then the training is carried out by practicing making banner designs and tourism promotion brochures which can later be printed and can also be uploaded on social media. Next is to create a Tiktok social media account and create video content to be uploaded on Tiktok social media accounts, as well as Facebook and Instagram that have been previously owned. The result of this activity is the addition of social media accounts from Banyu Rancang Rafting, namely Tiktok accounts, tourism promotional content videos, brochures both printed and online, as well as banners installed in various strategic places.
Komunikasi Interpersonal Petugas Jasa Kebersihan dalam Membangun Kualitas Layanan Publik : (Studi Kasus di Wahana Permainan Ferris Wheel G-Walk Citraland) Muhammad Mudzakir; Sila Nirmala
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1702

Abstract

Cleaning services in amusement facilities are an essential component of public service, ensuring visitor comfort and safety. However, the aspect of interpersonal communication between cleaning staff and visitors is often overlooked in service management. In fact, interpersonal communication plays a crucial role in building positive relationships, enhancing trust, and creating a satisfying service experience (DeVito, 2016). This study aims to examine how interpersonal communication by cleaning staff influences visitors’ perceptions of the quality of cleaning services at the Ferris Wheel G-Walk Citraland Palembang. The research employs a qualitative approach using a case study method. Data were collected through participant observation, in-depth interviews with three cleaning staff members, two facility managers, and five visitors, as well as visual documentation as supporting data. Data analysis was conducted using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing/verification. The findings indicate that interpersonal communication skills are a key factor in shaping positive visitor perceptions of cleaning services. Therefore, interpersonal communication training should be integrated into the competency development of cleaning personnel, especially in recreational public spaces that prioritize visitor experience. These findings affirm that the quality of public services is not solely determined by technical aspects, but also by the quality of human interaction during service delivery (Zeithaml, Bitner, & Gremler, 2018). Thus, interpersonal communication is a strategic component in enhancing experience-based public service quality.
Co-Authors Daimatul Munawaroh Dewi Diah Fakhriyyah Dhian Ika Prihananto Diah Utami Dita Putri Endah Tri Wijayanti Fadhila Khoirun Nisa' Fadhila Nur Khaliza FANDI AHMAD Farradina Farradina Ferlika Ferlika Jacky Jaffan Muhammad Maimun NORMA RISNASARI, NORMA Sila Nirmala