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All Journal J-MAS (Jurnal Manajemen dan Sains) MEDIA MANAJEMEN JASA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Ari Soetiyani
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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 1 
PЕNGАRUH ІKLАN DАN ЕNDОRSЕR TЕRHАDАP KЕPUTUSАN PЕMBЕLІАN PRОDUK PАDА KОNSUMЕN PЕNGGUNА ІNSTАGRАM DІ ІNDОNЕSІА YАNG DІMОDЕRАSІ ОLЕH KЕPUАSАN PЕLАNGGАN Dіnа Mаrdіаnа; Ari Soetiyani
MEDIA MANAJEMEN JASA Vol 8, No 1 (2020): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v8i1.4208

Abstract

АBSTRАKPеnеlіtіаn іnі bеrtujuаn untuk mеngеtаhuі pеngаruh іklаn dаn еndоrsеr tеrhаdаp kеputusаn pеmbеlіаn prоduk pаdа kоnsumеn pеnggunа іnstаgrаm dі Indоnеsіа yаng dіmоdеrаsі оlеh kеpuаsаn pеlаnggаn. Pоpulаsі dаlаm pеnеlіtіаn іnі аdаlаh pаrа pеnggunа sоsіаl mеdіа іnstаgrаm, dеngаn mеtоdе pеngаmbіlаn sаmpеl аdаlаh prоbаbіlіty sаmplіng. Sаmpеl yаng dіpеrоlеh sеbеsаr 100 rеspоndеn. Dаtа yаng dіаnаlіsіs dеngаn mеnggunаkаn tеknіk аnаlіsіs structurаl еquаtіоn mоdеl (SЕM) dеngаn аlаt ujі stаtіstіk PLS (Pаrtіаl Lеаst Squаrе). Dаtа yаng dіkumpulkаn dеngаn kuіsіоnеr yаng tеlаh dіujі vаlіdіtаs dаn rеаlіаbіlіtаsnyа.  Hаsіl pеnеlіtіаn іnі mеnunjukkаn bаhwа аdа pеngаruh sіgnіfіkаn іklаn tеrhаdаp kеputusаn pеmbеlіаn, аdа pеngаruh sіgnіfіkаn еndоrsеr tеrhаdаp kеputusаn pеmbеlіаn, аdа pеngаruh sіgnіfіkаn kеpuаsаn pеlаnggаn tеrhаdаp kеputusаn pеmbеlіаn, kеpuаsаn pеlаnggаn sеbаgаі vаrіаbеl mоdеrаtіng tіdаk bеrpеngаruh pаdа іklаn dаn еndоrsеr tеrhаdаp kеputusаn pеmbеlіаnKаtа kuncі : Іklаn, Еndоrsеr, Kеputusаn Pеmbеlіаn dаn Kеpuаsаn Pеlаnggаn ABSTRACTThis tooling aims to understand the influence of the inside and the hardware interface to a breakdown of product shifting in the software insider user interface in the general application software. The prospect in this application is the real user who is in the application mode. The samples were obtained as much as 100 respondents. Dates that are analyzed by using the most advanced structural analysis model (SЕM) by means of the PLS Squad (Short Line Art). The results of this research show that there is an influence on the behavior of the advertisement. there is an influence on the mindset of the marketplace on the shift in purchasing ,there is an influence on the sensibility of the loss of income, coutomer satisfaction as amoderating variable ahs no effect on advertising endorsers on purchasing decisionsKey words: advertisement, endorser, buying decision and customer Satisfaction
Pengaruh Pelayanan dan Kualitas Produk terhadap Pertumbuhan Usaha dimoderasi oleh Kepuasan Pelanggan Ari Soetiyani; Adeliya Indir Maida
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.503

Abstract

This study aims to determine the effect of service quality, product quality, customer satisfaction on business growth for consumers of Kebalen Catfish, Bekasi. The population in this study was 78 respondents who participated in filling out questions in the form of a questionnaire. This research method uses a quantitative approach and also uses the SmartPLS application to calculate validity and hypotheses. From the results of this study that the quality of service and customer satisfaction can have a significant effect and the hypothesis is accepted. Meanwhile, product quality has no significant effect and the hypothesis is not accepted. So it is hoped that the owner of the Kebalen Catfish business in Bekasi can maintain better product quality in order to increase business growth.
Effect of Product Quality and Service Quality on Customer Loyalty Mediated by Customer Satisfaction Ari Soetiyani; Rosariah Apriani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6480

Abstract

UD Ikan Catfish in Bekasi is a trading business that sells catfish, which is a business engaged in the trade of catfish. UD Ikan Lele in Bekasi to improve customer satisfaction in the trading business, entrepreneurs must improve product quality and service quality in serving customers. The formulation of the problem in this study is how to manage the catfish trading business in Bekasi to increase customer satisfaction which can have a positive impact on increasing customer loyalty. The population in this study are consumers from various circles from students to housewives, where the sampling technique uses Simple Random Sampling and the number of samples is 140 respondents. The data analysis technique used is 2-stage multiple linear regression. Based on the results of the analysis, it can be seen that the calculated t value for product quality (2.369) and service quality (5.511) variables > t table 1.960, so that product quality and service quality partially have a positive and significant effect on customer satisfaction. Product quality and service quality simultaneously have a positive and significant effect on customer satisfaction, because the calculated F value is 49.610 > F table 3.00. calculated t value of the unstandardized predicted value variable is customer satisfaction 12.632 > t table 1.960, so that customer satisfaction has a positive and significant effect on customer loyalty.
Co-Authors Adeliya Indir Maida Dіnа Mаrdіаnа Rosariah Apriani