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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Riset Bisnis dan Manajemen Ekuitas Jurnal Pnedidikan Ekonomi
Sadikun Citra Rusmana
Universitas Pasundan
Economics, Econometrics & Finance Education Social Sciences

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PENGAWASAN DAN DISIPLIN TERHADAP KINERJA PEGAWAI PADA BADAN PERENCANAAN PEMBANGUNAN DAERAH Astuti Yulia Fitri; Sadikun Citra Rusmana
Jurnal Riset Bisnis dan Manajemen Vol. 13 No. 2 (2020): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v13i2.3223

Abstract

Supervision as one of the management functions in achieving goals, plays a very important role by monitoring the possibility of preventable deviations, then discipline is a tool used to communicate with employees so that they are willing to change behavior and as an effort to increase awareness and willingness to obey all company regulations and prevail social norms. The purpose of this study is to determine the responses of respondents and the influence of supervision, work discipline on employee performance at BAPPEDA Kota Bandung, simultaneously or partially. This research method is quantitative with multiple linear regression analysis techniques. The results showed consumer responses to supervision with a score of 3.73, discipline with a score of 3.76, and performance with a score of 3.77. There is as well as a positive and significant effect partially and simultaneously from supervision, discipline of employee performance at BAPPEDA Kota Bandung.
Sustainable Development of Micro, Small and Medium Enterprises (MSMEs) Through Marketing Mix and Digital Marketing Wasito; Sadikun Citra Rusmana; Muhammad Iqbal Baihaqi; Din Muhammad Kautsar
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.53809

Abstract

The purpose of this study was to describe the swot analysis and promotion mix for MSMEs in Karang Tengah Village, Kadungora District, Garut Regency. The object of this research is the Mayit Cake Traditional Food SMEs operating in Karang Tengah Village, Kadungora District, Garut Regency. The research method used is the Qualitative Descriptive Research Method which aims to describe the conditions that exist in the research object of MSME actors. The marketing mix that occurs in the research object. Data analysis techniques used in qualitative descriptive research are interviews, observations, literature studies and focus group discussions. The SWOT analysis method identifies that internal-external factors greatly influence the company's strategic objectives. The results of the research using the SWOT analysis method in this study there are 4 exposures, namely the IFAS matrix description which states that the Strength factor has a score of 3.65 while the Weaknesses have a score of 3.45. Whereas the EFAS matrix states that the Opportunity factor produces a value with a score of 3.70, while for Threats it has a score of 3.30. From the two results of the SWOT analysis, it shows that the kue mayit product is in quadrant I, this is because the difference produces a positive value and has a good weight on the strength factor and the opportunity factor. As for the results of the IE matrix analysis, the cake mayit product is in cell I which has a company condition that is assessed as Grow and Build. There are various forms of strategy in increasing sales of kue mayit products. So it can be concluded that the kue mayit product business needs to use or implement a Strengths Opportunities strategy where this strategy uses the company's internal strengths to seize opportunities that exist outside the company.
Sustainable Development of Micro, Small and Medium Enterprises (MSMEs) Through Marketing Mix and Digital Marketing Wasito; Sadikun Citra Rusmana; Muhammad Iqbal Baihaqi; Din Muhammad Kautsar
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.53809

Abstract

The purpose of this study was to describe the swot analysis and promotion mix for MSMEs in Karang Tengah Village, Kadungora District, Garut Regency. The object of this research is the Mayit Cake Traditional Food SMEs operating in Karang Tengah Village, Kadungora District, Garut Regency. The research method used is the Qualitative Descriptive Research Method which aims to describe the conditions that exist in the research object of MSME actors. The marketing mix that occurs in the research object. Data analysis techniques used in qualitative descriptive research are interviews, observations, literature studies and focus group discussions. The SWOT analysis method identifies that internal-external factors greatly influence the company's strategic objectives. The results of the research using the SWOT analysis method in this study there are 4 exposures, namely the IFAS matrix description which states that the Strength factor has a score of 3.65 while the Weaknesses have a score of 3.45. Whereas the EFAS matrix states that the Opportunity factor produces a value with a score of 3.70, while for Threats it has a score of 3.30. From the two results of the SWOT analysis, it shows that the kue mayit product is in quadrant I, this is because the difference produces a positive value and has a good weight on the strength factor and the opportunity factor. As for the results of the IE matrix analysis, the cake mayit product is in cell I which has a company condition that is assessed as Grow and Build. There are various forms of strategy in increasing sales of kue mayit products. So it can be concluded that the kue mayit product business needs to use or implement a Strengths Opportunities strategy where this strategy uses the company's internal strengths to seize opportunities that exist outside the company.
Co-Authors Astuti Yulia Fitri Din Muhammad Kautsar Muhammad Iqbal Baihaqi Wasito