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All Journal Ekuitas: Jurnal Pendidikan Ekonomi DEDIKASI PKM Journal of Applied Management and Business (JAMB) Ekuitas Jurnal Pnedidikan Ekonomi
Muhammad Iqbal Baihaqi
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Sustainable Development of Micro, Small and Medium Enterprises (MSMEs) Through Marketing Mix and Digital Marketing Wasito; Sadikun Citra Rusmana; Muhammad Iqbal Baihaqi; Din Muhammad Kautsar
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.53809

Abstract

The purpose of this study was to describe the swot analysis and promotion mix for MSMEs in Karang Tengah Village, Kadungora District, Garut Regency. The object of this research is the Mayit Cake Traditional Food SMEs operating in Karang Tengah Village, Kadungora District, Garut Regency. The research method used is the Qualitative Descriptive Research Method which aims to describe the conditions that exist in the research object of MSME actors. The marketing mix that occurs in the research object. Data analysis techniques used in qualitative descriptive research are interviews, observations, literature studies and focus group discussions. The SWOT analysis method identifies that internal-external factors greatly influence the company's strategic objectives. The results of the research using the SWOT analysis method in this study there are 4 exposures, namely the IFAS matrix description which states that the Strength factor has a score of 3.65 while the Weaknesses have a score of 3.45. Whereas the EFAS matrix states that the Opportunity factor produces a value with a score of 3.70, while for Threats it has a score of 3.30. From the two results of the SWOT analysis, it shows that the kue mayit product is in quadrant I, this is because the difference produces a positive value and has a good weight on the strength factor and the opportunity factor. As for the results of the IE matrix analysis, the cake mayit product is in cell I which has a company condition that is assessed as Grow and Build. There are various forms of strategy in increasing sales of kue mayit products. So it can be concluded that the kue mayit product business needs to use or implement a Strengths Opportunities strategy where this strategy uses the company's internal strengths to seize opportunities that exist outside the company.
Training of Marketing and Hr Development Program for Msme Touch in Mandalasari Village, Garut Regency Dewi Yuliati Indah; Heru Setiawan; Muhammad Iqbal Baihaqi; Billy Putra Marchegiani
DEDIKASI PKM Vol. 4 No. 2 (2023): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v4i2.30085

Abstract

Salah satu UMKM di Kab. Garut Provisi Jawa Barat yang memiliki produk unggulan ada di Desa Mandalasari Kec. Kadungora,yaitu UMKM tahu. Tetapi UMKM pengrajin tahu ini memiliki permasalahan dalam kegiatan usahanya yaitu belum optimalnya pada bidang pemasaran dan manajemen SDM, karena masih kurangnya pengetahuan pelaku usaha. Metode pengabdian berupa pelatihan program pengembangan yang dilaksanakan baik secara daring atau synchronous (waktu yang bersamaan) maupun luring asyincronous (waktu yang tidak bersamaan). Pelatihan diadakan selama 4 kali pertemuan dengan variasi 1 kali materi dan 3 kali praktik terbimbing, sehingga peserta mampu memperbaiki pengelolaan usahanya. Berdasarkan jumlah peserta, terdapat 60% yang berhasil memenuhi target. Evaluasi kegiatan pengabdian dinilai dari tiga aspek yaitu, penyelenggaraan pelatihan, kualitas narasumber dan kualitas tutor sesi praktik. Evaluasi peserta terhadap pelatihan, sehingga pelatihan ini memberikan dampak positif bagi peserta pelatihan
The Factors affecting Organizational Citizenship Behavior: Role of Organizational Commitment and Job Satisfaction Muhammad Iqbal Baihaqi; Heru Setiawan; Dinda Lucyana Romli
Journal of Applied Management and Business Vol. 4 No. 1 (2023): Vol.4 No.1, July 2023
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v4i1.363

Abstract

This research was conducted to determine how much influence job satisfaction and organizational commitment have on the (OCB). The methodology that used in this study is a quantitative research method with descriptive analysis and verification analysis approaches. The sample used was 42 employees. The results showed that job satisfaction and organizational commitment had a significant effect on (OCB) which. Job satisfaction has a significant effect on (OCB), while organizational commitment has a significant effect on Organizational Citizenship Behavior (OCB). The results showed that organizational commitment contributes more to Organizational Citizenship Behavior (OCB) than job satisfaction.
Sustainable Development of Micro, Small and Medium Enterprises (MSMEs) Through Marketing Mix and Digital Marketing Wasito; Sadikun Citra Rusmana; Muhammad Iqbal Baihaqi; Din Muhammad Kautsar
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.53809

Abstract

The purpose of this study was to describe the swot analysis and promotion mix for MSMEs in Karang Tengah Village, Kadungora District, Garut Regency. The object of this research is the Mayit Cake Traditional Food SMEs operating in Karang Tengah Village, Kadungora District, Garut Regency. The research method used is the Qualitative Descriptive Research Method which aims to describe the conditions that exist in the research object of MSME actors. The marketing mix that occurs in the research object. Data analysis techniques used in qualitative descriptive research are interviews, observations, literature studies and focus group discussions. The SWOT analysis method identifies that internal-external factors greatly influence the company's strategic objectives. The results of the research using the SWOT analysis method in this study there are 4 exposures, namely the IFAS matrix description which states that the Strength factor has a score of 3.65 while the Weaknesses have a score of 3.45. Whereas the EFAS matrix states that the Opportunity factor produces a value with a score of 3.70, while for Threats it has a score of 3.30. From the two results of the SWOT analysis, it shows that the kue mayit product is in quadrant I, this is because the difference produces a positive value and has a good weight on the strength factor and the opportunity factor. As for the results of the IE matrix analysis, the cake mayit product is in cell I which has a company condition that is assessed as Grow and Build. There are various forms of strategy in increasing sales of kue mayit products. So it can be concluded that the kue mayit product business needs to use or implement a Strengths Opportunities strategy where this strategy uses the company's internal strengths to seize opportunities that exist outside the company.
Co-Authors Billy Putra Marchegiani Din Muhammad Kautsar Dinda Lucyana Romli Heru Setiawan Indah, Dewi Yuliati Sadikun Citra Rusmana Wasito