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Intan Muliasari
Universitas Pasundan
Economics, Econometrics & Finance

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HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG Popo Suryana; Intan Muliasari
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.831 KB) | DOI: 10.23969/jrbm.v11i1.864

Abstract

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.
Co-Authors Popo Suryana