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All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Hubungan Kausalitas antara Keadilan Organisasional, Kepuasan Kerja, dan Komitmen Organisasional Pareke, Fahrudin; Suryana, Popo
Jurnal Trikonomika Vol 8, No 2 (2009): Edisi Desember 2009
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The causal relationships among organizational justice, job satisfaction, and organizational commitment have long been investigated by scholars, academicians, and researchers. However, the researches in this field have poor evident due to structural model of the causality. The main goal of this research is to test the conceptual model of the relationships among organizational justice, job satisfaction, and organizational commitment, beyond the linear relationships that have investigated in the previous researches. Survey methods using questionnaire adopted for getting primary data from the respondents who are the faculty members of public and private universities in Bengkulu Provinces. Two-hundred-and-seventy-seven out of 321 respondents completed 54 item questionnaires distributed. Data were analyzed by Structural Equation Modeling (SEM). Results showed that the conceptual model of the relationships among organizational justice, job satisfaction, and organizational commitment has the reasonable goodness of fit. Furthermore, results also provide the strong evident that organizational justice positively affect the job satisfaction and organizational commitment; and job satisfaction positively affect the organizational commitment.
Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Suryana, Popo; Dasuki, Eliyandi Sumar
Jurnal Trikonomika Vol 12, No 2 (2013): Edisi Desember 2013
Publisher : Jurnal Trikonomika

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Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai “Pengaruh Kualitas Pelayanan Dan Citra Toko Terhadap Keputusan Pembelian Dan Implikasinya Pada Minat Beli Ulang (Suatu Survei Pada Konsumen Sepeda Motor di JG Motor Group Wilayah Bandung)”. Selain itu juga penelitian ini ingin mengetahui bagaimana kualitas pelayanan, citra toko, keputusan pembelian Sepeda Motor Yamaha yang implikasinya pada minat beli ulang di JG Motor Group Wilayah Bandung. Metode penelitian yang digunakan adalah metode survey dengan pendekatan deskriptif dan eksplanatori. Pengumpulan data dengan menggunakan kuesioner terhadap sebanyak 200 pelanggan sebagai sampel. Analisis data menggunakan Analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukan bahwa kualitas pelayanan, citra toko dinilai oleh sebagian besar konsumen sudah baik, begitu juga mengenai keputusan pembelian konsumen dan minat beli ulang. Kualitas pelayanan dan citra toko mempengaruhi keputusan pembelian baik secara simultan maupun parsial, serta keputusan pembelian mempengaruhi minat beli ulang konsumen pada JG Motor Group Wilayah Bandung.
Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Dampaknya Terhadap Loyalitas Pelanggan (Studi Pada Sekolah Bola Voli Bandung Tectona) Popo Suryana; Asti Mustika Darmawanti
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.212 KB) | DOI: 10.24036/economac/vol3-iss2/94

Abstract

Abstrak: Penelitian ini adalah untuk mengetahui fenomena dan mendapatkan bukti empiris, juga kesimpulan yang menggambarkan masalah pada sekolah bola voli Bandung Tectona mengenai pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan dan dampaknya terhadap loyalitas pelanggan di sekolah bola voli Bandung Tectona. Penelitian ini menggunakan metode deskriptif dan verifikatif . Penelitian ini melakukan survey terhadap 107 responden yang dimana merupakan populasi atlet sekolah bola voli Bandung Tectona. Metode analisis data pada penelitian ini menggunakan analisis jalur. Hasil penelitian mengungkapkan bahwa kualitas pelayanan dan citra perusahaan yang dimiliki sekolah bola voli Bandunng Tectona berada dalam kategori baik, Kepuasan dan loyalitas pelanggan sekolah bola voli Bandung Tectona dalam kategori baik, dan terdapat pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan dan dampaknya pada loyalitas pelanggan sekolah Bola Voli Bandung Tectona Kata kunci : Kualitas pelayanan, citra perusahaan, kepuasan pelanggan, loyalitas pelanggan
ANALISISIS SUASANA TOKO, LOKASI, DAN MEDIA SOSIAL PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI AENK Popo Suryana; Tanti Tresnawati
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 4 No 1 (2020)
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.517 KB) | DOI: 10.23969/oikos.v4i1.2194

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian konsumen di Kopi Aenk baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan jumlah sampel 91 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan menyebarkan kuesioner. Metode analisis data yang digunakan adalah analisis uji validitas, analisis reliablitas, analisis regresi linier berganda, korelasi berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitan ini menunjukan bahwa variabel suasana toko, lokasi, media sosial dan keputusan pembelian berada pada kategori kurang setuju. Secara parsial variabel suasana toko lebih besar pengaruhnya terhadap keputusan pembelian yaitu sebesar 42,7%, sedangkan varabel lokasi pengaruhya terhadap keputusan pembelian yaitu sebesar 24,6%, dan variabel media sosial pengaruhnya terhadap keputusan pembelian yaitu sebesar 22,2%. Sehingga didapatkan pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian sebesar 89,5%.
HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG Popo Suryana; Intan Muliasari
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.831 KB) | DOI: 10.23969/jrbm.v11i1.864

Abstract

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.
Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Popo Suryana; Eliyandi Sumar Dasuki
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.876 KB) | DOI: 10.23969/trikonomika.v12i2.479

Abstract

This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region.
STORES ATMOSPHERE AND PROMOTION ON CUSTOMER SATISFACTION AND ITS IMPACT ON CONSUMER LOYALTY Popo Suryana; Mochammad Rifal Haryadi
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.667 KB) | DOI: 10.23969/trikonomika.v18i1.1255

Abstract

Le Delice Cafe and Bakery is a business that engaged in the culinary business. Analysis of data used is using path analysis (path analysis), multiple correlation, and coefficients of determination. Based on the analysis of the effect of the store atmosphere and promotion to customer satisfaction simultaneously is equal 159.147. While partially in the structure of I store atmosphere into a variable that has a dominant influence on customer satisfaction, because based on the calculation of standardized coefficients beta has the highest value of 0.519 compared to the promotion. While in structure II promotion become variable which have dominant influence to consumer loyalty, because based on calculation of standardized coefficients beta have highest value that is equal to 0.509 compare to store atmosphere and consumer satisfaction.
Pengaruh Brand Image Dan Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Konsumen Sebagai Variabel Intervening (Survei Pada Pelanggan Sariayu Di Indramayu) Popo Suryana; Rifa Fauziah; Budiyarti Yeni Purnami
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 1 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i1.308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap kepuasan pelanggan melalui keputusan pembelian sebagai variable intervening pada (survei pada pelanggan Sariayu di Indramayu) baik secara simultan maupun parsial. Metode penelitian yang digunakan yaitu metode deskriptif dan verifikatif dengan ukuran sampel sebanyak 96 responden. Metode analisis data yang digunakan dalam penelitian ini yaitu analisis jalur (path analysis), korelasi berganda koefisien determinasi, uji hipotesis simultan dan uji hipotesis parsial. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara brand image, harga dan keputusan pembelian terhadap kepuasan pelanggan secara total yaitu sebesar 85,8% dan sisanya 14,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Pengaruh brand image terhadap keputusan pembelian secara parsial yaitu sebesar 31,7% pengaruh harga terhadap keputusan pembelian sebesar 24,9%, brand image terhadap kepuasan pelanggan sebesar 9,9%, harga terhadap kepuasan pelanggan sebesar 6,2% dan keputusan pembelian terhadap kepuasan pelanggan sebesar 69,7%. Dapat disimpulkan bahwa variabel keputusan pembelian memberikan pengaruh paling besar terhadap kepuasan pelanggan.
E-MAIL MARKETING STRATEGY IN INCREASING CUSTOMER RETENTION IN E-COMMERCE Popo Suryana
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The rapid growth of e-commerce has increased competition in the market, making it important for companies to maintain customer loyalty. E-mail marketing is considered an effective communication tool in retaining customers. This research aims to analyze and identify effective e-mail marketing strategies in increasing customer retention in the e-commerce industry. This research uses a qualitative approach with descriptive methods. The research results show that e-mail marketing strategies can effectively increase customer retention in the e-commerce industry. In-depth analysis of customer behavior and preferences through data collection proves that personalization of messages, exclusive offers, and useful content can inspire customer engagement. The use of e-mail automation in sending personalized messages has a positive impact on campaign efficiency and effectiveness. In addition, collecting customer feedback via e-mail proves the importance of company responsibility to customer needs and input, which in turn increases consumer trust and loyalty. Overall, the research results confirm that implementing a holistic and coordinated e-mail marketing strategy can make a significant contribution to customer retention and strengthen long-term relationships with consumers in the e-commerce sector.
Online-to-Offline Marketing (O2O: Strategies to Increase Sales Conversion Popo Suryana
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The phenomenon of shifting consumer behavior from online to offline requires adjustments to marketing strategies for business people. This research will explore various O2O methods that can be used to integrate online and offline shopping experiences to increase consumer trust, expand market reach, and optimize sales conversion rates. So the aim of this research is to analyze and identify Online-to-Offline (O2O) marketing strategies that are effective in increasing sales conversions. This research uses a qualitative approach with descriptive methods. The research results show that implementing Online-to-Offline (O2O) marketing strategies can effectively increase sales conversions and customer engagement. By integrating online and offline shopping experiences, companies can provide added value to consumers, overcome online shopping barriers, and create closer relationships with customers. Integrated customer service support, promotion of events promoted online, and initiatives to encourage customers to share their experiences online are key factors in the success of an O2O strategy. Thus, this research emphasizes the importance of adapting to the dynamics of consumer shopping in the digital era to achieve sustainable marketing and sales success.
Co-Authors Alvi Nurnazmi Amalia, Gema Nurqolbi Anni Rochaeni Asti Mustika Darmawanti Aura P Syahrani Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fahrudin Js Pareke Intan Muliasari M. Razkia Fadhlan Mochammad Rifal Haryadi Panji A. Habibie Rifa Fauziah Surjono, Welly Tanti Tresnawati Vidyastuti, Heppy Winda P. Ardiani