Article Per Year (5 Year)
p-Index From 2020 - 2025
2.986
P-Index
This Author published in this journals
All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Hubungan Kausalitas antara Keadilan Organisasional, Kepuasan Kerja, dan Komitmen Organisasional Pareke, Fahrudin; Suryana, Popo
Jurnal Trikonomika Vol 8, No 2 (2009): Edisi Desember 2009
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The causal relationships among organizational justice, job satisfaction, and organizational commitment have long been investigated by scholars, academicians, and researchers. However, the researches in this field have poor evident due to structural model of the causality. The main goal of this research is to test the conceptual model of the relationships among organizational justice, job satisfaction, and organizational commitment, beyond the linear relationships that have investigated in the previous researches. Survey methods using questionnaire adopted for getting primary data from the respondents who are the faculty members of public and private universities in Bengkulu Provinces. Two-hundred-and-seventy-seven out of 321 respondents completed 54 item questionnaires distributed. Data were analyzed by Structural Equation Modeling (SEM). Results showed that the conceptual model of the relationships among organizational justice, job satisfaction, and organizational commitment has the reasonable goodness of fit. Furthermore, results also provide the strong evident that organizational justice positively affect the job satisfaction and organizational commitment; and job satisfaction positively affect the organizational commitment.
Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Suryana, Popo; Dasuki, Eliyandi Sumar
Jurnal Trikonomika Vol 12, No 2 (2013): Edisi Desember 2013
Publisher : Jurnal Trikonomika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris mengenai “Pengaruh Kualitas Pelayanan Dan Citra Toko Terhadap Keputusan Pembelian Dan Implikasinya Pada Minat Beli Ulang (Suatu Survei Pada Konsumen Sepeda Motor di JG Motor Group Wilayah Bandung)”. Selain itu juga penelitian ini ingin mengetahui bagaimana kualitas pelayanan, citra toko, keputusan pembelian Sepeda Motor Yamaha yang implikasinya pada minat beli ulang di JG Motor Group Wilayah Bandung. Metode penelitian yang digunakan adalah metode survey dengan pendekatan deskriptif dan eksplanatori. Pengumpulan data dengan menggunakan kuesioner terhadap sebanyak 200 pelanggan sebagai sampel. Analisis data menggunakan Analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukan bahwa kualitas pelayanan, citra toko dinilai oleh sebagian besar konsumen sudah baik, begitu juga mengenai keputusan pembelian konsumen dan minat beli ulang. Kualitas pelayanan dan citra toko mempengaruhi keputusan pembelian baik secara simultan maupun parsial, serta keputusan pembelian mempengaruhi minat beli ulang konsumen pada JG Motor Group Wilayah Bandung.
Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Dampaknya Terhadap Loyalitas Pelanggan (Studi Pada Sekolah Bola Voli Bandung Tectona) Popo Suryana; Asti Mustika Darmawanti
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.212 KB) | DOI: 10.24036/economac/vol3-iss2/94

Abstract

Abstrak: Penelitian ini adalah untuk mengetahui fenomena dan mendapatkan bukti empiris, juga kesimpulan yang menggambarkan masalah pada sekolah bola voli Bandung Tectona mengenai pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan dan dampaknya terhadap loyalitas pelanggan di sekolah bola voli Bandung Tectona. Penelitian ini menggunakan metode deskriptif dan verifikatif . Penelitian ini melakukan survey terhadap 107 responden yang dimana merupakan populasi atlet sekolah bola voli Bandung Tectona. Metode analisis data pada penelitian ini menggunakan analisis jalur. Hasil penelitian mengungkapkan bahwa kualitas pelayanan dan citra perusahaan yang dimiliki sekolah bola voli Bandunng Tectona berada dalam kategori baik, Kepuasan dan loyalitas pelanggan sekolah bola voli Bandung Tectona dalam kategori baik, dan terdapat pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan dan dampaknya pada loyalitas pelanggan sekolah Bola Voli Bandung Tectona Kata kunci : Kualitas pelayanan, citra perusahaan, kepuasan pelanggan, loyalitas pelanggan
ANALISISIS SUASANA TOKO, LOKASI, DAN MEDIA SOSIAL PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOPI AENK Popo Suryana; Tanti Tresnawati
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 4 No 1 (2020)
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.517 KB) | DOI: 10.23969/oikos.v4i1.2194

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian konsumen di Kopi Aenk baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan jumlah sampel 91 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan menyebarkan kuesioner. Metode analisis data yang digunakan adalah analisis uji validitas, analisis reliablitas, analisis regresi linier berganda, korelasi berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitan ini menunjukan bahwa variabel suasana toko, lokasi, media sosial dan keputusan pembelian berada pada kategori kurang setuju. Secara parsial variabel suasana toko lebih besar pengaruhnya terhadap keputusan pembelian yaitu sebesar 42,7%, sedangkan varabel lokasi pengaruhya terhadap keputusan pembelian yaitu sebesar 24,6%, dan variabel media sosial pengaruhnya terhadap keputusan pembelian yaitu sebesar 22,2%. Sehingga didapatkan pengaruh suasana toko, lokasi, dan media sosial terhadap keputusan pembelian sebesar 89,5%.
HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG Popo Suryana; Intan Muliasari
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.831 KB) | DOI: 10.23969/jrbm.v11i1.864

Abstract

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.
Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang Popo Suryana; Eliyandi Sumar Dasuki
TRIKONOMIKA Vol 12 No 2 (2013): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.876 KB) | DOI: 10.23969/trikonomika.v12i2.479

Abstract

This study aims to obtain empirical evidence about the “Effect of Service Quality and Store Image Purchase Decision And Implications On Repurchase Intention (A Survey On Consumer Motorcycles JG Motor Group in Bandung Region)”. In addition, this study wanted to know how the quality of service, store image, and Yamaha Motorcycles purchasing decisions are the implications on repurchase intention JG Motor Group in Bandung region. The method used was a survey method with a descriptive and explanatory approach. Data collection using questionnaires to a sample of 200 customers. Analysis of data analysis using SEM (Structural Equation Modeling). The results showed that the quality of service, store image was rated by the majority of consumers are already good, so is the customer purchase decision and repurchase intention. Service quality and store image influences purchase decisions either simultaneously or partially, as well as influencing purchase decisions of consumers repurchase intention JG Motor Group in Bandung region.
STORES ATMOSPHERE AND PROMOTION ON CUSTOMER SATISFACTION AND ITS IMPACT ON CONSUMER LOYALTY Popo Suryana; Mochammad Rifal Haryadi
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.667 KB) | DOI: 10.23969/trikonomika.v18i1.1255

Abstract

Le Delice Cafe and Bakery is a business that engaged in the culinary business. Analysis of data used is using path analysis (path analysis), multiple correlation, and coefficients of determination. Based on the analysis of the effect of the store atmosphere and promotion to customer satisfaction simultaneously is equal 159.147. While partially in the structure of I store atmosphere into a variable that has a dominant influence on customer satisfaction, because based on the calculation of standardized coefficients beta has the highest value of 0.519 compared to the promotion. While in structure II promotion become variable which have dominant influence to consumer loyalty, because based on calculation of standardized coefficients beta have highest value that is equal to 0.509 compare to store atmosphere and consumer satisfaction.
Pengaruh Brand Image Dan Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Konsumen Sebagai Variabel Intervening (Survei Pada Pelanggan Sariayu Di Indramayu) Popo Suryana; Rifa Fauziah; Budiyarti Yeni Purnami
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 1 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i1.308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap kepuasan pelanggan melalui keputusan pembelian sebagai variable intervening pada (survei pada pelanggan Sariayu di Indramayu) baik secara simultan maupun parsial. Metode penelitian yang digunakan yaitu metode deskriptif dan verifikatif dengan ukuran sampel sebanyak 96 responden. Metode analisis data yang digunakan dalam penelitian ini yaitu analisis jalur (path analysis), korelasi berganda koefisien determinasi, uji hipotesis simultan dan uji hipotesis parsial. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara brand image, harga dan keputusan pembelian terhadap kepuasan pelanggan secara total yaitu sebesar 85,8% dan sisanya 14,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Pengaruh brand image terhadap keputusan pembelian secara parsial yaitu sebesar 31,7% pengaruh harga terhadap keputusan pembelian sebesar 24,9%, brand image terhadap kepuasan pelanggan sebesar 9,9%, harga terhadap kepuasan pelanggan sebesar 6,2% dan keputusan pembelian terhadap kepuasan pelanggan sebesar 69,7%. Dapat disimpulkan bahwa variabel keputusan pembelian memberikan pengaruh paling besar terhadap kepuasan pelanggan.
THE EFFECT OF SECURITY, EASY OF TRANSACTION ON PURCHASE DECISIONS at JD.ID Popo Suryana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4511

Abstract

The development of the internet facilitates human activities, especially in buying and selling transactions. This study aims to determine the effect of shopping safety and shopping convenience on purchasing decisions at JD.ID for students in Bandung students. The research method used is descriptive and verification with a sample size of 100 respondents. The analysis method uses multiple regression and coefficient of determination. The results of the descriptive analysis show that the shopping security variable is still not safe, the ease of shopping variable is still not easy, and the purchasing decision variable is still not good. The results showed that security and convenience had a positive and significant effect on purchasing decisions of 77.9%. The magnitude of the partial effect of shopping security is 59.76%, ease of shopping is 18.14%.
Building a strong brand image: the role of storytelling in marketing Popo Suryana
Journal of Economics and Business (JECOMBI) Vol. 4 No. 02 (2024): Journal of Economics and Business (JECOMBI) : January 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i02.81

Abstract

A strong brand image is a strategic key for companies in facing increasingly tight business competition. This research aims to investigate the role of storytelling in building a strong brand image in a marketing context. This research uses a qualitative approach with descriptive methods. The research results show that storytelling has a crucial role in strengthening brand image. First, storytelling is able to create deep emotional bonds between companies and consumers, evoke positive feelings, and stimulate strong emotional responses. It not only presents product information, but also forms an emotional experience that sticks in consumers' memories. Second, storytelling builds close connections between brands and consumers by presenting stories about the company's integrity, goals and vision. This creates closer relationships, strengthens trust, and increases consumer loyalty. Third, storytelling gives a brand a deep dimension and character, forming a unique brand identity and differentiating it from competitors. By detailing the company's unique aspects, values, and history, storytelling creates a lasting impression in the minds of consumers. Overall, storytelling strategies, such as data-driven, philanthropic, and customer-led storytelling, are not only effective marketing tools but also a strong foundation in strengthening and establishing a meaningful brand image.
Co-Authors Amalia, Gema Nurqolbi Anni Rochaeni Ardiani, Winda P. Asti Mustika Darmawanti Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fadhlan, M. Razkia Fahrudin Js Pareke Habibie, Panji A. Intan Muliasari Jaja Suteja Karamang, Ezra Mochammad Rifal Haryadi Nurnazmi, Alvi Rifa Fauziah Surjono, Welly Syahrani, Aura P Tanti Tresnawati Umi Narimawati Vidyastuti, Heppy