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All Journal Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Indonesian Social Science Review Proceeding of International Conference on Humanity Education and Society
Harry Purwanto
Institut Agama Islam Syarifuddin, Lumajang Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Post Dakwah di Era Cyber Culture Harry Purwanto; Achmad Arifulin Nuha
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 6 No 2 (2020): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/dakwatuna.v6i2.633

Abstract

The development of technology has a big influence in all aspects of life, including in da'wah. Preachers face the challenges in the era of cyber culture, where information flow and cultural development are connected with the digital space. This article discusses the relationship between da'wah and cyber culture. Accompanied by any challenges that must be faced by preachers, as well as how the right strategy to convey Islamic teachings in the current era. In another section, also stated what is called the Post Da'wah. This concept refers to the facts that have happened lately. Da'wah which initially has values ​​of the sacredity of values ​​that upholds a truth of the state is then distorted by profane values. In fact, the new technology also supports pseudo reality in da'wah. Then, da’wah becomes a tool of manipulation in order to achieve economic benefits, bodily sexism, which is displayed through symbolic visualization. Da'wah is trapped in the world of imagery. Not only that propaganda, later became a political propaganda tool to seize power and maintain power. Interest takes precedence without regard to reason. These facts are referred to as Post Da'wah. Keywords: Da'wah, Cyber, Culture, Strategy, Technology
Penggunaan Media Sosial Instagram sebagai Media Promosi di Yayasan Pondok Pesantren Asy-Syarifiy Lumajang Putriana, Putriana Nur Faizah; Ramadhani, Sahrul Ibra; Purwanto, Harry
Indonesian Social Science Review Vol. 2 No. 2 (2024)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v2i2.105

Abstract

Social media in this day and age is very relevant as a promotional medium. And one of the social media platforms that is widely used by educational institutions in Indonesia to promote and brand their institutions is Instagram. Because of the large number of Instagram users, this platform is often used as a place to find information about schools or boarding schools. Including one of them, Asy-Syarifiy Islamic Boarding School Foundation Lumajang, which utilizes the foundation's Instagram social media to continue to be active and updated so that it can attract prospective students from various regions in Indonesia and even abroad. The research method used in this research is descriptive qualitative. With data collection techniques used are interviews and literature studies. Asy-Syarifiy Islamic Boarding School Foundation Lumajang has conducted promotional activities through social media with effective and consistent management, so that the social media used can have a positive impact and is classified as maximum. Media sosial di zaman sekarang sangat relevan dijadikan sebagai media promosi. Dan salah satu platform media sosial yang banyak dipakai oleh lembaga pendidikan di Indonesia untuk mempromosikan dan membranding lembaganya yaitu media sosial Instagram. Karena banyaknya pengguna Instagram, menjadikan platform ini seringkali dijadikan sebagai tempat mencari informasi seputar sekolah atau pondok pesantren. Termasuk salah satunya Yayasan Pondok Pesantren Asy-Syarifiy Lumajang yang memanfaatkan media sosial Instagram yayasannya terus aktif dan update sehingga dapat menarik minat calon santri dari berbagai wilayah di Indonesia bahkan luar negeri. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Dengan teknik pengumpulan data yang digunakan adalah wawancara dan studi pustaka. Yayasan Pondok Pesantren Asy-Syarifiy Lumajang telah melakukan kegiatan promosi melalui media sosial dengan pengelolaan yang efektif dan konsisten, sehingga media sosial yang digunakan dapat berdampak positif dan tergolong maksimal.
Strategi Public Relation dalam Dakwah Perkembangan Media Sosial Pondok Pesantren Purwanto, Harry; Fuadah, Hilwatul
Dakwah Vol 11 No 1 (2025): FEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v11i1.3517

Abstract

The development of science and technology has brought very significant changes to every element of human life today. This requires all parties to be able to adapt, especially in developing Islamic preaching in Islamic boarding school educational institutions. Therefore, every Islamic boarding school has Public Relations or Public Relations to develop Islamic preaching and introduce Islamic boarding schools to the outside world. This study aims to analyze the PR (Public Relations) Strategy implemented by the Nurul Haromain Randuagung Islamic Boarding School in developing social media. This type of research uses a qualitative method with a case study approach while in collecting data this study was conducted through in-depth interviews with the managers of the Islamic boarding school's social media. The results of this study examine how the Nurul Haromain Islamic Boarding School utilizes social media platforms to expand the reach of information and improve the quality of the institution. The role of Public Relations (PR) in this Islamic boarding school is very important in managing social media, including creating interesting content, managing interactions with followers, and using social media as a tool to improve the image of the Islamic boarding school. However, the development of this Islamic boarding school's social media has not been optimal. Some of the problems found were content that was less interesting and creative, lack of use of analytical and evaluation tools, and lack of insight into content performance and effective social media strategies. To develop Islamic boarding school social media optimally, strategies are needed such as forming a team with the appropriate skills, creating structured content planning, utilizing analytical features, increasing interaction with followers, collaborating with influencers/religious figures, and utilizing various social media platforms. A comprehensive and sustainable approach is needed so that the Nurul Haromain Islamic Boarding School can utilize social media optimally to expand the reach of preaching, improve its image, and attract the interest of prospective new students.
DAKWAH DIGITAL DALAM PENGUATAN KAPASITAS SOSIAL KOMUNITAS MUSLIM (PROGRAM PENGABDIAN KEPADA MASYARAKAT BERBASIS SERVICE-LEARNING DI MASJID AGUNG ANAS MAHFUD, LUMAJANG) Achmad Arifulin Nuha; Alhimni Fahma; Harry Purwanto
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital media provides new opportunities for mosques to perform da‘wah while simultaneously strengthening community empowerment. Mosques are no longer merely places of worship, but also function as centers of social communication and capacity building for Muslim communities through digital platforms. This article aims to describe and analyze a Service Learning–based community engagement program focused on strengthening digital da‘wah at the Anas Mahfud Grand Mosque in Lumajang, Indonesia. The program employed a participatory approach through mentoring in digital da‘wah management, capacity building for mosque administrators and volunteer media teams, development of contextual digital content, and optimization of social media platforms as tools for congregational communication and empowerment. Data were collected through participant observation, interviews, documentation, and qualitative evaluation of congregational responses and participation in digital spaces. The results indicate that strengthening digital da‘wah contributed to a significant increase in congregational participation, expansion of community social networks, and reinforcement of the mosque’s role as a center for community empowerment. Within one month, Facebook followers increased from approximately 2,000 to over 5,000, while YouTube subscribers rose from around 100 to 821. These findings confirm that mosque-based digital da‘wah is an effective community engagement strategy for strengthening the social capacity of Muslim communities in the digital era.
Co-Authors Achmad Arifulin Nuha Fahma, Alhimni Fuadah, Hilwatul Putriana, Putriana Nur Faizah Ramadhani, Sahrul Ibra