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Medilla Laila
Student of Master Management, Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Consumer Interests, Security Risks, and Financial Behavior on New Transaction Tool (E-Money). Medilla Laila; Mahlia Muis; Dian A.S. Parawansa
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.348

Abstract

This study aimed to analyze the impact of interests, security risks, and financial behavior on new tools in transactions (e-money). Five direct relationships have been built resulting in two equations. To evaluate the model, the study distributed questionnaires to 110 respondents from seven different companies. With the use of path analysis, the model is then tested. On the basis of the statistical results, the findings show that consumer interest and safety risk have a positive and significant impact on financial behavior. To the relationship to electronic money, customer interest and financial behavior indicate a positive and significant relationship. Interestingly, customer safety risk did not show an insignificant result.
Co-Authors Dian A.S. Parawansa Mahlia Muis