Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Hospitality dan Pariwisata TRJ (Tourism Research Journal)
Farah Levyta
Universitas Bina Nusantara
Humanities Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PEMASARAN DODOL BETAWI HB.TOHAHB. TOHA DI JAKARTA Dianka Wahyuningtias; Nurul Sukma Lestari; Farah Levyta
Jurnal Hospitality dan Pariwisata Vol 4, No 1 (2018): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.244 KB) | DOI: 10.30813/jhp.v4i1.1332

Abstract

Dodol diolah dari tepung ketan, santan kelapa (dari kelapa yang sudah tua), dan gula jawa. Laki-Iaki bertugas mengupas kelapa dan mengaduk bubur tepung yang sudah mengental sampai masak dan berminyak.  Dodol Betawi Hb.Toha hanya tersedia pada saat-saat tertentu seperti lebaran idul fitri.  Karena itu penelitian ini dimaksudkan untuk meneliti lebih jauh tentang “Dodol Betawi”.  Tujuan dari penelitian ini adalah (1) mengkaji strategi pemasaran yang selama ini telah diterapkan oleh pembuat Dodol Betawi Hb.Toha dalam memasarkan produk dodolnya. (2) Mengidentifikasi dan menganalisis faktor-faktor lingkungan internal dan eksternal perusahaan yang mempengaruhi strategi pemasaran pada pemasaran Dodol Betawi. (3) Merumuskan dan menetapkan alternatif strategi pemasaran yang sesuai untuk diterapkan oleh pembuat Dodol Betawi Hb.Toha dalam memasarkan produk dodolnya. Merumuskan dan menetapkan alternatif strategi pemasaran yang sesuai untuk diterapkan oleh pembuat Dodol Betawi Hb. Toha dalam memasarkan produk dodolnya.  Data yang didapatkan untuk penelitian ini didapatkan melalui kunjungan ke tempat pembuatan, hasil wawancara dengan pemilik(pembuat), karyawan, pembeli dan saluran distribusi.  Analisa yang dipergunakan adalah 4P, yaitu Place, Product, Price and Promotion.  Kata kunci :dodol betawi, strategi pemasaran, 4P
The Mediating Role of Social Media Exposure in the Relationship between Dark Experience, Unique Learning Experience, and Attitude toward the Dark Tourism Destinations: Evidence from Museum Pancasila Sakti Ichwan Masnadi; Farah Levyta; Dendy Rosman; Nurul Sukma Lestari
Jurnal Penelitian Pariwisata Vol 10 No 2 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i2.328

Abstract

This study aims to identify the mediating effect of Social Media Exposure on the relationship between Dark Experience and Attitude toward Dark Tourism Destination as well as between Unique Learning Experience and Attitude toward Dark Tourism Destination at Museum Pancasila Sakti Jakarta. Quantitative explanatory research was used in this study. The respondents were the museum visitors that were approached with purposive sampling using questionnaires. Partial Least Square-Structural Equation Modeling or known as (PLS-SEM) was used to collect data. The result showed that Dark Experience does not significantly affect Visitors’ Attitude toward Dark Tourism Destination. However, Dark Experience partially mediates through Social Media Exposure toward Visitors’ Attitude toward Dark Tourism Destination since Dark Experience has a positive effect on Social Media Exposure. Also, Unique Learning Experience positively affects Social Media Exposure and Visitors’ Attitude toward Dark Tourism Destination. While Social Media Exposure partially mediates between Unique Learning Experience toward Visitors’ Attitude toward Dark Tourism Destination. In conclusion, this study has proven that Social Media Exposure has a significant role in visitors’ experience about dark tourism. This study provides an empirical perspective about dark tourism using experience, learning, and digital perspective to form visitors’ attitude. Keywords : dark tourism, dark experience, unique learning experience, social media exposure, attitude
Co-Authors Dendy Rosman Dianka Wahyuningtias Ichwan Masnadi Nurul Sukma Lestari Nurul Sukma Lestari