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All Journal Jurnal Hospitality dan Pariwisata Jurnal Manajemen Perhotelan dan Pariwisata
Nurul Sukma Lestari
Universitas Bina Nusantara
Humanities Economics, Econometrics & Finance Education Social Sciences

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STRATEGI PEMASARAN DODOL BETAWI HB.TOHAHB. TOHA DI JAKARTA Dianka Wahyuningtias; Nurul Sukma Lestari; Farah Levyta
Jurnal Hospitality dan Pariwisata Vol 4, No 1 (2018): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.244 KB) | DOI: 10.30813/jhp.v4i1.1332

Abstract

Dodol diolah dari tepung ketan, santan kelapa (dari kelapa yang sudah tua), dan gula jawa. Laki-Iaki bertugas mengupas kelapa dan mengaduk bubur tepung yang sudah mengental sampai masak dan berminyak.  Dodol Betawi Hb.Toha hanya tersedia pada saat-saat tertentu seperti lebaran idul fitri.  Karena itu penelitian ini dimaksudkan untuk meneliti lebih jauh tentang “Dodol Betawi”.  Tujuan dari penelitian ini adalah (1) mengkaji strategi pemasaran yang selama ini telah diterapkan oleh pembuat Dodol Betawi Hb.Toha dalam memasarkan produk dodolnya. (2) Mengidentifikasi dan menganalisis faktor-faktor lingkungan internal dan eksternal perusahaan yang mempengaruhi strategi pemasaran pada pemasaran Dodol Betawi. (3) Merumuskan dan menetapkan alternatif strategi pemasaran yang sesuai untuk diterapkan oleh pembuat Dodol Betawi Hb.Toha dalam memasarkan produk dodolnya. Merumuskan dan menetapkan alternatif strategi pemasaran yang sesuai untuk diterapkan oleh pembuat Dodol Betawi Hb. Toha dalam memasarkan produk dodolnya.  Data yang didapatkan untuk penelitian ini didapatkan melalui kunjungan ke tempat pembuatan, hasil wawancara dengan pemilik(pembuat), karyawan, pembeli dan saluran distribusi.  Analisa yang dipergunakan adalah 4P, yaitu Place, Product, Price and Promotion.  Kata kunci :dodol betawi, strategi pemasaran, 4P
MINAT BERKARIER DI INDUSTRI PERHOTELAN DIPENGARUHI OLEH PENGALAMAN MAGANG Nurul Sukma Lestari; Evi Millenia
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 3 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i3.51789

Abstract

This study aims to determine the effect of internship experience on interest in a career in the hotel industry. The population of this study were students of the XYZ hotel school. The method used is quantitative using SPSS for data processing. Data were collected by distributing questionnaires randomly. The sampling technique used in this study is a non-probability sampling technique with a quota sampling technique. In this study analyze the correlation, coefficient of determination and Simple Linear Regression to examine the effect and answer the hypothesis in this study. The result of this research is Internship Experience has a significant effect on Career Interest. The researcher suggests that universities expand their relationship with industry so that suitable internships are available for students to develop their skills, so that it will lead to self-confidence for a career in the hotel industry
DIGITAL FATIGUE IN THE HOSPITALITY INDUSTRY: THE MODERATING ROLE OF SUPERVISOR SUPPORT ON QUIET QUITTING Nurul Sukma Lestari; Rachel Dyah Wiastuti; Seruni Dinitri; Pratiwi; Jessyca Yulianty; Dinda Emily Assadiyah
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.105938

Abstract

The novelty of this study lies in its analysis of the dual role of supervisor support as a moderating variable in the relationship between job burnout and job overload due to technology use on quiet quitting among hotel employees belonging to Generation Z in Indonesia, a topic that is still rarely explored. This study aims to analyze the influence of job burnout and job overload due to technology use on the phenomenon of quiet quitting and determine the role of supervisor support as a moderating variable in this relationship. This study was conducted on star-rated hotel employees in Jakarta, specifically Generation Z, who have worked for at least two years, either contractually or permanently. The research method used is SEM-PLS with 224 respondents. The results show that Technology Job Burnout and Technology Job Overload have a positive and significant effect on Quiet Quitting. Meanwhile, Supervisor Support has proven to have a moderating effect in the opposite direction: a positive effect on the relationship between Technology Job Burnout and Quiet Quitting, but a negative effect on the relationship between Technology Job Overload and Quiet Quitting. These findings indicate that supervisor support can strengthen the impact of burnout while mitigating the effect of overload on quiet quitting behavior, depending on the employee's psychological condition. Further research is recommended to broaden the scope of the research area and include variables such as employee engagement and psychological resilience to deepen the understanding of the dynamics of quiet quitting in the digital era.
Co-Authors Dianka Wahyuningtias Dinda Emily Assadiyah Evi Millenia Farah Levyta Jessyca Yulianty Pratiwi Rachel Dyah Wiastuti Seruni Dinitri