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All Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi
Arifiani Widjayanti,
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Humanities Social Sciences

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MARKETING DALAM SEKTOR PUBLIK Arifiani Widjayanti,
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 8, No 3 (2011): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v8i3.295

Abstract

In the past, public sector was managed for the public issues, and private sector was focused on profit maximization. In recent times, both private and public sectors have to satisfy their stakeholders. For this purpose, marketing should be deeplyconsidered to be applied in the public sector. In public services, it will be suitable to change the word of 'consumer' to 'stakeholder' that is more common in the area of marketing. The target audience doesn't mean 'consumers' in real, but citizens. There are so many marketing management tools applicable for the context of public sector, such as 7Ps for marketing mix, project marketing, and customer satisfaction measured (stakeholder satisfaction measured). How marketing could beapplied in public sector becomes the homework of public leaders and government employeess. They should, in the first place, be able to identify which types of marketing are suitable for public services.
MARKETING DALAM SEKTOR PUBLIK Arifiani Widjayanti,
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 8 No. 3 (2011): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v8i3.295

Abstract

In the past, public sector was managed for the public issues, and private sector was focused on profit maximization. In recent times, both private and public sectors have to satisfy their stakeholders. For this purpose, marketing should be deeplyconsidered to be applied in the public sector. In public services, it will be suitable to change the word of 'consumer' to 'stakeholder' that is more common in the area of marketing. The target audience doesn't mean 'consumers' in real, but citizens. There are so many marketing management tools applicable for the context of public sector, such as 7Ps for marketing mix, project marketing, and customer satisfaction measured (stakeholder satisfaction measured). How marketing could beapplied in public sector becomes the homework of public leaders and government employeess. They should, in the first place, be able to identify which types of marketing are suitable for public services.
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