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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Islamic Resources
Syamsuddin Syamsuddin
Universitas Muslim Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PERKEMBANGAN TAFSIR AL-QUR'AN DI INDONESIA Syamsuddin Syamsuddin
Jurnal Ilmiah Islamic Resources Vol 16, No 1 (2019): Juni
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.421 KB) | DOI: 10.33096/jiir.v16i1.2

Abstract

Kondisi riil masyarakat Indonesia pada abad-19 tidak banyak memicu para ulama dalam melakukan penafsiran terhadap al-Qur'an. Hal itu disebabkan konsentrasi mereka melakukan perlawanan terhadap kolonial atau penjajah. Produktifitas Tafsir al-Qur'an di masa itu secara kuantitas bisa dikatakan menurun bila dibandingkan masa sebelumnya. Namun secara kualitas mengalami peningkatan yang signifikan, karena sebelumnya penafsiran pada umumnya hanya penerjemahan al-Qur'an ke bahasa lokal masyarakat, baru pada masa ini penafsiran dilakukan secara tahlili dan sempurna 30 juz. Corak penafsiran pada masa ini bisa dikatakan bahwa kalau sebelumnya bersifat alamiah namun pada masa ini sudah bersifat ilmiah, karena penafsiran sudah dipengaruhi oleh pola pikir ulama-ulama tafsir Timur Tengah yang masyhur di masa itu.
MARKETING STRATEGY TO INCREASE SALES VOLUME IN S-MART SUPERMARKETS Syamsuddin Syamsuddin; Suriyanti Suriyanti; Imaduddin Imaduddin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.13274

Abstract

This study aims to investigate the marketing strategies employed by S-Mart Supermarket to boost sales volume. The research methodology utilized is a qualitative descriptive approach. Primary and secondary data sources were utilized, with data collection techniques including interviews, observations, and documentation. The data analysis involved descriptive analysis, focusing on the 4P Marketing Mix concept (Product, Price, Promotion, Place). Additionally, a SWOT analysis was conducted to assess strengths, weaknesses, opportunities, and threats. This was followed by the creation of a Cartesian diagram to determine the company's sales position. The analysis revealed that S-Mart Supermarket has strategies in place to increase sales volume. These strategies include: Product Strategy: Offering a wide range of products to meet diverse customer needs. Price Strategy: Implementing competitive pricing by reducing profit margins. Distribution (Promotion) Strategy: Utilizing various promotional media such as banners, billboards, and radio advertisements to inform customers about promotional offers and prize draws. Place Strategy: Providing excellent customer service, including organized product displays and aesthetically pleasing store layouts. Based on the internal and external analyses, along with the Cartesian diagram conducted at S-Mart Supermarket, it was determined that the company is currently in a Growth strategy phase. The decision moving forward involves developing the business by enhancing product quality and variety and increasing various forms of promotions.
Co-Authors Imaduddin Suriyanti Suriyanti