Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan WIDYA MANAJEMEN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Sewaka Bhakti Jurnal Ekuilnomi Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Akademisi Jurnal Ekonomi Pembangunan
Gde Indra Surya Diputra
Universitas Hindu Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE SOCIAL DYNAMICS OF SUSTAINABLE CONSUMPTION: ENVIRONMENTAL AWARENESS, TRUST, AND CONSUMER LOYALTY IN ECO-FRIENDLY MARKETS Gde Indra Surya Diputra; Gede Agus Dian Maha Yoga
SOSIOEDUKASI Vol 15 No 3 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i3.9548

Abstract

This study examines the social dynamics of sustainable consumption by investigating the influence of environmental awareness and customer trust on consumer loyalty in eco-friendly markets. The study addresses the importance of sustainable consumption and how consumers’ environmental perceptions and relational evaluations contribute to loyalty toward responsible products and brands. An explanatory quantitative research design was employed. Data were collected through a self-administered online questionnaire from consumers of environmentally friendly household and personal care products in Sidoarjo, East Java, Indonesia. Using purposive sampling, 140 responses were obtained, of which 127 valid responses were retained for analysis. The measurement instrument consisted of 23 indicators covering environmental awareness, customer trust, and consumer loyalty, measured using a five-point Likert scale. Data were analyzed using SPSS through descriptive statistics, validity/reliability testing, classical assumption testing, and regression analysis. The results demonstrate that environmental awareness has a positive and significant effect on consumer loyalty (β = 0.342, t = 5.480, p < 0.001). Customer trust also has a positive and significant effect on consumer loyalty and represents the stronger predictor (β = 0.460, t = 5.537, p < 0.001). These findings indicate that sustainable consumption is influenced by both consumers’ environmental awareness and confidence in the credibility and environmental responsibility of eco-friendly brands. The study contributes to sustainable consumer behavior literature by highlighting environmental and relational dimensions of consumer loyalty. Managerially, eco-friendly brands should strengthen environmental education, transparency, and credible sustainability practices to foster lasting consumer relationships.
Co-Authors Anak Agung Komang Suardana Gede Agus Dian Maha Yoga I Made Endra Lesmana Putra I Made Risma M. Arsha I Putu Fery Karyada Ida Ayu Made Sasmita Kadek Ardana Ria Wardhani Komang Indra Apsaridewi Made Gede Arthadana Made Yuyun Praptaningsih Ni Made Tania Pradnya Parwati Ni Made Wisni Arie Pramuki Oky Sanjaya, Kadek Putu Atim Purwaningrat Putu Krisna Adwitya Sanjaya